HSN, the broadcast network dedicated to home shoppers, is finding new digital revenue streams to support its core TV business. “We’re a marketing platform for brands we sell,” said Annemarie Frank, HSN’s VP of omnichannel marketing. “A lot of the brands we work with internally and have done well with us are looking for ways […]
Julie Clark will speak at AdExchanger’s PROGRAMMATIC I/O Conference in New York on Oct. 26. Hearst had deployed header bidding for years before it became one of the industry’s hot topics. As a veteran user of header bidding, Hearst focuses on adapting it to make programmatic buying more efficient for marketers and publishers. “The old way would […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Michael Balabanov, account director at AOL. If we treated political advertising the same way we treated consumer advertising, we’d pull wide swaths of demographic data – female, 18-34 years old, educated – and spray them with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. First, Do No Harm Artificial intelligence and health care information are coming together in exciting and, yes, potentially disturbing ways. “IBM has invested billions of dollars in its Watson business unit,” and it may finally pay off with services like genomic and cancer diagnostics, writes The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stephen Taylor, senior vice president of enterprise solutions at Sojern. Two weeks ago, UK Prime Minister Theresa May expressed support for a “hard Brexit,” the process for the country’s planned […]
Ever since Publicis Groupe disaggregated its trading desk, VivaKi, programmatic has been searching for a new home within the holding company. DigitasLBi is taking an integrated approach by embedding programmatic experts into account teams. “I’m not looking to create a long-term programmatic team silo,” said Carol Chung, who became head of programmatic, North America, at […]
There’s no point in being a me-too solution. That notion is what prompted ConvertMedia to evolve itself from a display network to a supply-side platform focused on outstream video about two years ago. It was also a main driver behind ConvertMedia’s decision to sell to content rec engine Taboola this summer. Once the ink was […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Danielle Levitas, senior vice president of research and analysis at App Annie. Snapchat has entered the hardware space with last month’s launch of Spectacles, its camera-enabled glasses. The premise is simple: Users tap the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FCC vs. FTC The FTC filed a federal appeals case arguing a decision in August “could open the door for technology companies that also offer phone or broadband service to avoid the FTC’s reach in consumer protection cases,” reports Bloomberg. As phone companies (like Verizon) and […]
Youssef Squali will speak at AdExchanger’s PROGRAMMATIC I/O Conference in New York on October 27. All eyes are on The Trade Desk as a much hoped-for bellwether of the revivification of ad tech IPOs. There’s a lot of goodwill coming from all directions, even from competitors. A rising tide will raise all ships. That’s the […]
When SAP first dove into ad tech, it was under the guise of a standalone incubator – an “intrapreneurship,” as the company calls it – called SAP Exchange Media (XM). The launch raised questions about where ad tech fit within SAP’s broader stack. SAP’s commerce and marketing prowess has historically fallen under the SAP Hybris portfolio […]
AppNexus laid off 150 of its 1,125 employees on Thursday and Friday, a 13% reduction of its workforce. Internally, the company is telling employees the cuts are part of a reorg that will unify its buy-side and sell-side product groups, which have operated separately until now with distinct engineering, sales and service teams. The company’s […]
As WPP’s direct marketing agency, Wunderman began collecting data about individual consumers before it was the currency of the digital world. “Data was the lifeline of this place to begin with,” said Wunderman’s New York president, Jamie Gallo. “It was very pedestrian and primal data, but it was what the agency was built on.” As […]
Facebook is changing the way it values ad placements across its Audience Network as part of an ongoing transition from proxy ad metrics to actual business conversions. “The dominant proxy for the industry, and it’s been true as well for us, is the click,” Facebook ad tech head David Jakubowski told AdExchanger. “[Except] no marketer […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, director of ad product technology at Edmunds.com. With the rapid evolution of the internet, consumers have started to face a critical problem: information overload. As a result, many publishers have begun to […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now You MRC Me, Now You Don’t The MRC has suspended two metrics offered by Google’s DoubleClick for Publishers suite until they can be brought into line with new mobile measurement guidelines put in place earlier this year. Business Insider’s Lara O’Reilly has the news. It’s […]
For evidence that TV and digital media are continuing to converge, look no further than Discovery Communications. Discovery has invested $100 million in Group Nine Media, a newly formed media holding company that will include four brands: Thrillist, NowThis Media, The Dodo and Discovery’s Seeker. As part of the deal, Discovery Communications will start selling […]
The Weather Co. is no novice at linking weather patterns to consumer actions like in-store purchases, but IBM is giving it some more juice. The Weather Co. rolled out a tool called Journey FX on Thursday. The platform aims to help marketers move beyond one-off media buys to target more predictively against weather attributes and […]
Xaxis, the WPP Group-owned programmatic media platform, snapped up the ecommerce ad tech business Triad Retail Media on Thursday. Triad handles media sales for major ecommerce sites, including those operated by Walmart, Sam’s Club, eBay, StubHub, Staples and Toys R Us. Triad’s gross revenue was more than $500 million in 2015, up from approximately $170 […]
Chinese ecommerce giant Alibaba wants to use location data to improve how it sells products. It didn’t want to build the tech itself, so Alibaba hired PlaceIQ to make sense of its massive reams of customer data. That’s not all. Alibaba also invested an undisclosed amount in the $25 million Series D round PlaceIQ closed […]
MParticle is in growth mode. The mobile data platform, which helps collect and connect mobile data across platforms, has added $17.5 million in new funding, just nine months after its $15 million Series A in January. The round was led by Bain Capital Ventures, a new investor, with participation from existing investor Social Capital, bringing […]
MaxPoint helps marketers in the CPG, retail, finance, insurance and auto sectors deliver messages to customers near local stores that need a marketing boost. Now those marketers are itching to use all the first-party data they’ve collected. To activate advertisers’ CRM data, MaxPoint developed Customer Catalyst, a product that matches brands’ CRM with data showing […]
AT&T, which completed a $49 billion merger with DirecTV last July, is relatively behind competitive carrier Verizon in acquiring (or building) an ad stack and monetizing its mobile data set. AT&T has been largely silent on the mobile data front following its shift away from building a mobile ad network in 2013 in order to prioritize […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Wilhite, senior vice president of data strategy at 84.51°. To drive the most relevant content to the most relevant audience, digital media targeting has become more advanced than ever. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Patient Is Stable When Apple debuted its iOS 10 software update a month ago, it let people opt out of the ID for Advertisers (IDFA) program, which enables targeted ads. Since then, the number of iOS users who choose to switch off their IDFA profile […]
By 2017, digital advertising spend will catch up with linear TV at $68 billion, according to Magna’s latest update to its US ad revenue forecast. But linear TV isn’t going anywhere just yet. “This year what has surprised me is the resilience of national TV,” said Vincent Letang, EVP for global market intelligence at Magna. […]
Like the measurement industry it tracks, Forrester’s Cross-Channel Attribution Wave has evolved. Now dubbed the Marketing Measurement and Optimization Solutions Wave, Forrester noted a migration toward more unified measurement in its latest edition, released Tuesday. “Several tried-and-true approaches to measuring marketing effectiveness served their purpose for a long period of time,” said Tina Moffett, a […]
People-based marketing is the natural evolution of data onboarding, according to LiveRamp, the data onboarder owned by Acxiom. On Wednesday, LiveRamp launched IdentityLink, which aims to resolve a single identity across different online and offline touch points. It’s an extension of what LiveRamp already does, said CEO Travis May. LiveRamp’s bread and butter has always been […]
Aside from some fiery rhetoric in the immediate aftermath of the Association of National Advertisers’ (ANA) transparency report, the overall response of agencies to the trade group’s findings has been fairly muted. But independent agencies Mediasmith and Empower MediaMarketing have taken a stand by ending their memberships with the American Association of Advertising Agencies (4As) […]
