“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Van Fleet, managing partner at Van Fleet Capital Strategies. The recent news that Adobe is acquiring video demand-side platform (DSP) TubeMogul may accelerate industry speculation that other marketing cloud […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Quality Control Forget about what constitutes a video view – the real question is how to value it. Moat hopes to add some clarity with its Video Score, which assesses the quality of video views across platforms by considering factors like sound, screen and view time. […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Two former Cablevision execs – former COO Kristin Dolan and former media sales President Ben Tatta – are bringing their experience in local TV advertising to the national level. The two formed an audience measurement and analytics firm called 605 earlier this month through an acquisition of Analytics Media Group (AMG), the data and analytics […]
AppNexus has banned right-wing publisher Breitbart from selling on its exchange for violating its policy on hate speech – an order endorsed by CEO Brian O’Kelley, and depending on who you ask, also instigated by him. The ban was first reported by Bloomberg. According to an internal source, at some point last week O’Kelley demanded that his ad quality team […]
Agencies often select a few “preferred partners” instead of dealing with numerous demand-side platforms (DSPs). While agencies, barring a client preference, should choose a DSP that can access the best inventory at the best rates for a given campaign, many buying platforms offer volume-based discounts. And because agencies feel the squeeze on margins, they might […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Berry, CEO at TripleLift. Many supply-side platforms (SSPs) herald header bidding as a liberating force, democratizing access to the publisher ad server and opening hitherto inaccessible inventory. Yet this myopic view – that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Emily Riley, CEO at Riley Strategic. This Thanksgiving is going to be a weird one for people who work in media and advertising. Most of us live and work in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Breit-banned Conservative media publisher Breitbart was booted from the AppNexus exchange on Tuesday for falling afoul of its hate speech rules. After taking a hard look at the site, notorious for its use of offensive language, AppNexus decided it was in breach of company policy against […]
AT&T now has controlling interest in addressable TV platform Invidi, following an investment the telco giant revealed Monday. The exact amount was undisclosed. Prior investor WPP and Dish Network also participated. Although Invidi will remain independent, AT&T, Dish and WPP have collective ownership. An AT&T spokesperson said the telco sees “opportunity for continued expansion in […]
Ad tech companies flocked to Washington, DC, during the recent election cycle in pursuit of political ad budgets, but many were disappointed. Rocket Fuel was the most aggressive newcomer, adding approximately 15 people to its DC office for political business development beginning last summer. But the company dismissed most of those hires in the week […]
App publishers expect their inventory to fetch a pretty penny during the holiday season as marketers furiously funnel their remaining budget into hardcore user-acquisition efforts. “There’s an enormous amount of volatility during Q4, more than anything because of a desire to get up the charts,” said James Peng, head of mobile and social acquisition at […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Blankemeyer, startup liaison at 84.51°. I’ve seen startup pitches for everything: new takes on food, digitized shelves, fancy carts, drones for warehousing, robotic chefs, social media management, VR shops, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hitting The Ramp LiveRamp’s acquisitions of Arbor and Circulate got the stamp of approval from Dan Salmon, media and internet analyst at BMO Capital Markets. In a previous investor report, Salmon highlighted those two startups for pursuing LiveRamp’s business, so he applauds Acxiom for “keeping the […]
Oracle is buying domain services provider Dyn. While Oracle didn’t reveal the sale price in its release, former Forbes columnist Dan Primack pegged it at just north of $600 million. Dyn made waves in recent months after it was hit by a massive DDOS attack, which temporarily shut down major websites including Spotify and Twitter […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. ProPublica’s Julia Angwin broke the news recently that Google has quietly begun to merge personally identifiable information (PII) with the ad-serving data collected […]
Has performance-based pay finally arrived for agencies? Traditionally, marketing services firms were paid on a set scope of billable hours worked by each employee on an account. But a growing number of advertisers are pushing for more tangible, ROI-based remuneration. The biggest recent example is McDonald’s. The quick-serve advertiser’s RFP process specified that agency compensation […]
Since launching “programmatic guaranteed” at the 2015 DoubleClick Leadership summit, Google says demand for programmatic execution of direct deals has skyrocketed. In the last 10 months alone it has quadrupled the number of video impressions served on a programmatic guaranteed basis. More recently, it opened this mode of buying to a wider set of customers, […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ryan Jamboretz, chief revenue officer at Videology. Premium video is a huge success story, with great-quality shows and content watched and engaged with by consumers around the world. It’s where TV and video truly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Your Every Move Location-based targeting is moving up – and inside. Both Apple and Google have introduced “location-aware” Bluetooth technologies for their devices, allowing hospitals, museums, retailers and more to offer personalized, on-location services. And among VCs, beacon tech and location-tracking services remain a hot commodity. […]
When Atlas served ads, the industry shrugged. On Friday, Facebook made the inevitable official by retiring the ad-serving component of Atlas, thereby making it primarily a people-based measurement pixel. The ad-serving capability will be phased out over the next couple of months so as not to be disruptive to users. Facebook’s ad stack looks quite […]
This is the fifth installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with Nazanin Jazayeri, Andrew Klein, Ella Chinitz and Freddie Liversidge. Before Shamsa Jafri joined Los Angeles-based agency Innocean in February, its data and analytics practice was lacking, restricted to activities like report polling and data […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Tuminello, senior director of product at Innovid. It is becoming increasingly clear that data-driven creative is on the rise. For evidence, look no further than ad tech leaders like […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. Time Inc., Thrillist and other publishers recently announced important hires for a hot growth strategy they’re betting on: search engine optimization. Is this 2006 or 2016? It […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Out With The Old AOL will lay of 5% of its staff, or 500 employees, while doubling down on mobile, video and data. Most of the cuts will come on the corporate side and the company plans to rehire based on new expertise, CEO Tim Armstrong […]
Publicis Groupe has merged digital agencies SapientNitro and Razorfish, it announced Thursday. The combined agency, SapientRazorfish, will sit under the Publicis.Sapient umbrella, which houses the holding company’s digital and technology assets. SapientNitro CEO Alan Wexler will become CEO of SapientRazorfish and co-CEO of Publicis.Sapient as current CEO Alan Herrick moves to a chairman role. Chip […]
LiveRamp will drop $140 million to finance its people-based marketing dreams. On Thursday, the Acxiom-owned onboarding company announced its intention to acquire two companies: Arbor, a marketplace for people-based data, and Circulate, which helps app developers monetize their first-party data in a privacy-friendly way. LiveRamp declined to say how much it paid for each company. […]
Snapchat is credited with jumpstarting the vertical video trend earlier this year, but now the format is really starting to hit its stride. That’s out of necessity, said Ari Brandt, CEO and co-founder of mobile ad platform MediaBrix, which on Thursday rolled out a new version of its SDK that supports vertically shot in-app video […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ryan Griffin, senior vice president of strategy at Opera Mediaworks. Five years ago, millions of people watched the same programs and commercials at the same time, often leading to an […]
