Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Friends Sinclair Broadcasting Group, which operates more TV stations than any competitor in America, is pushing the idea of an independent programmatic co-op to aggregate and sell spot TV ads. The idea is similar to NCC Media, a local cable ad network co-owned by Comcast, […]
GroupM exec John Montgomery has been to CES for nearly a decade, but this is his first year attending as EVP of global brand safety. So what’s a brand safety guy doing at a consumer electronics show? “To understand brand safety, I need to understand where media is going, particularly new data innovations,” he said. […]
Jim Butler, president of the Dentsu Aegis digital agency Isobar US, is ready to hit the CES showroom floor even though, at the time of this interview, it hadn’t opened yet. It’s his first pilgrimage to CES, and much of what will be displayed at the Las Vegas Convention Center falls into both personal and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Alessandro De Zanche, global product lead of data activation at GfK. User data is a paradox in the way it is controlled and used in organizations. For some companies, their use […]
Publishers like Bloomberg and The Washington Post have raced to roll out non-intrusive ad formats priced on attention and engagement metrics. The IAB’s efforts to curb disruptive ad experiences also reinvigorated the dialogue. Verizon-owned AOL is the latest to join the conversation. On Thursday, it dished up several new ad formats designed around consumer engagement […]
Kids are accustomed to lying about their age. Most don’t bother with getting their parents’ permission to use Facebook, Kik, Whisper, Snapchat, Instagram et al. And that makes the data resulting from their usage quite murky, said Jenny Mirken, CEO and founder of Jet.me, a chat app and social network developed with the preteen set […]
TV buyers are used to transacting on GRPs and Nielsen ratings, while digital buyers purchase targeted impressions. That has complicated the way advertisers plan, buy and measure their emerging cross-screen campaigns. Several companies have built tools to address the problem, but many have sold brand-direct or by way of the trading desk. RTL Group–backed VideoAmp […]
Like other digital publishers, Condé Nast wasn’t immune to the challenges of scaling an upstart, owned-and-operated video property in a climate dominated by YouTube and Facebook. In 2015, Condé Nast’s video hub, The Scene, struggled to hit its stride, despite owning a portfolio of popular titles that includes Vogue and Vanity Fair. That’s changed, according to Joy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Death By Transformation Medium is moving away from the ad-supported publishing model announced last year, without indicating what will replace it. The company has eliminated 50 jobs and closed its offices in New York and D.C. In a blog post, CEO Ev Williams said the company […]
In a bizarre, unruly year for political advertising, an analysis of 2016 campaign, party and super PAC spending does reveal one consistent theme: the rise of targetable media. “It turned the page on what will happen in political spending moving forward, because targeted marketing absolutely replaced mass media,” said Kip Cassino, the executive VP of […]
Advertising trade groups are seizing the political moment in a bid to dismantle the Federal Communications Commission’s recently passed broadband consumer privacy laws. With the commission on the cusp of a Republican majority – Chairman Tom Wheeler has said he’ll step down on inauguration day – the writing could be on the wall for the FCC’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kim Brown, founder and CEO at Centrally Human. Of all the jargon being tossed around digital conversations these days, the phrase “precision at scale” is becoming increasingly common. Everyone wants […]
Welcome to episode No. 8 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. According to Nate Woodman, GM of demand solutions at IPONWEB, the deployment of brand data in the media-buying arena is at an early stage. His pet thesis: Now that CRM activation in programmatic is common, the next challenge will be […]
When Bankrate decided to add header bidding late last year, it chose a server-side solution. “When we did our RFI [request for information], it became clear to me that server-to-server is a much better and more enhanced version of header bidding,” said Irene Kwak, VP of revenue operations for Bankrate. The financial publisher plans to […]
Joe Stanhope, VP and principal analyst at Forrester, will discuss the state of the marketing technology ecosystem – and what marketers need to do about it – at Industry Preview on January 18th, 2017, in New York City. Marketers face a complex ecosystem filled with thousands of vendors and redundancies. “There are way too many vendors doing […]
The Consumer Electronics Show (CES), which officially kicks off Thursday, is fundamentally a hardware show. It’s a sprawl of new toys that consumers will either really want (drones!) or want not at all (3-D TVs!). “One needs to be careful about CES, as there are a lot of things on display and aren’t relevant for […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. A new year brings the opportunity to start fresh and kick things off the right way. Often, the resolutions we choose are direct reactions to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sad Emoji? Did ad tech investment activity deflate in 2016? According to the Financial Times and CB Insights, funding dropped 33%, from $3.2 billion to $2.2 billion. The FT’s sources attribute this supposed slump to that persistent bogeyman, the Facebook-Google duopoly, which “own large chunks of […]
Addressable TV significantly expanded in 2016, both in terms of ad spend and the total size of the addressable market. In 2015, addressable TV ad spend reached $400 million in the US and grew to $890 million in 2016, according to eMarketer. That’s quadruple the spend flowing into the marketplace in 2014. Last year, more […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Bruce Falck, CEO at Turn. In 1968, 3M scientist Spencer Silver invented an adhesive that could stick to a surface over and over without leaving residue when removed. The invention wasn’t […]
A year ago, the rise of ad blockers put the online advertising ecosystem into an existential crisis. But not only did the ‘adpocalypse’ never materialize, many of the same stakeholders who were on the defensive now see a chance to reclaim lost ground. “People were literally saying this is the death of the web, and […]
The transparency train is making its next stop in Latin America. On Tuesday, a company called Exiber came out of stealth with a raison d’être centered on what it calls “uncomplicated and transparent programmatic marketing.” Based in Miami, Brazil and Mexico, Exiber bills itself as a data-driven agency for LatAm and US multicultural customers looking for […]
Quick-serve restaurants don’t involve much purchase consideration. You’re either hungry for a burger, or you’re not. “For us, it’s about reaching the right person at the time they’re thinking about making a decision,” said Brandon Rhoten, VP, head of advertising, media and digital marketing at Wendy’s. That’s why, to draw attention to its Double Stack […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The PLA Portal Google’s Product Listing Ads (PLAs) are a dominant unit in retail search and ecommerce, and the end of 2016 revealed a powerful new entrant to PLA listings: Amazon. “The conventional wisdom around why Amazon had refused to participate in Google Shopping has been […]
Augmented reality is more than just Pokémon – but it’s got a long way to go before it’s really mainstream. “Pokemon GO created more awareness of augmented reality,” said Rachel Pasqua, North America practice lead of connected life at MEC Global. “But people in our little corner of the business have been aware of AR for […]
Ad tech mergers and acquisitions (M&A) has been a roller coaster in recent years, and 2016 certainly didn’t let up. In 2015, public and private marketplace sentiment cooled, but 2016 saw a resurgence – albeit a much more cautious one than in years past. “Good businesses in ad tech will find owners,” said Tolman Geffs, […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around data and digital. But they also engaged in strategies at odds with best practices and client interests. Faced with shrinking margins and rising technology costs, holding companies found new ways to eke revenue – methods […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, head of strategic partnerships at 84.51°. Well, the holidays are here and many of us are either hitting the after-Christmas sales or dreading those final projects we put […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Allison Mezzafonte, senior vice president of operations at Bauer Xcel Media. For the typical digital publishing employee, the holiday season looms in the distance like a wave over a surfer. Ride the wave right, […]
