Advertisers get a little antsy when they see headlines like “More Facebook Measurement Problems!” – but the sky didn’t fall when Facebook began what’s turned into an ongoing measurement mea culpa. “I don’t have a single client that doubts the social and economic performance and importance of Facebook and all of their platforms,” said Rob Norman, […]
Swisscom is an example of how telcos like AT&T, Verizon or Singtel might evolve. In April, the Swiss telco combined its mobile phone and set-top box data with digital, print, radio and TV content from 85 media brands. The joint venture, called Admeira, reaches 95% of the Swiss market and lets advertisers precisely target their […]
Programmatic TV doesn’t exist? Don’t tell that to Dentsu’s media agency, Carat, which just reserved inventory programmatically across five local broadcasters. The upfront commitment, finalized this week, was executed with Videa, a private exchange/supply-side platform owned by Cox Media Group. The commercials will appear on Cox local affiliate stations, including CBS, Fox, NBC and ABC, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Renee Hill, president and co-CEO at Eyereturn Marketing. Brian O’Kelley can be credited for taking the first ad tech shot at the alt-right by banning Breitbart from selling on AppNexus’ […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Mike Haight, an executive at Infinitive. In the ad tech world, hot new technologies regularly run up the hype cycle. The pushback and skepticism begin long before they reach wide adoption. Such is the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. All Eyes On You See that billboard? It sees you, too. Clear Channel and Rubicon Project launched a programmatic buying solution for out-of-home (OOH) inventory. Read the release. Clear Channel will make inventory available on 1,000 digital billboards through Rubicon’s private marketplace in 25 of its […]
Another independent attribution solution is off the market. SAP said Wednesday that it had purchased Abakus, a move that puts it further into the paid media arena. Terms were not disclosed. Abakus’ attribution system is unique since it applies game theory to forecast scenarios that influence media buying and optimization. It also uses split-funnel attribution […]
In the summer leading up to the 2016 US presidential election, liberal political website ThinkProgress moved from WordPress to Medium. It abandoned its ad networks and programmatic banner ads and switched to Medium’s sponsored posts. ThinkProgress made the change because it saw revenue from banner ads flattening, and it didn’t want to compromise the user […]
Neustar has been acquired by a group of investors led by private equity firm Golden Gate Capital for $33.50 per share in a deal valued at $2.9 billion, including debt, the company revealed Wednesday. [Here’s the release.] This transaction encompasses all assets of Neustar, which had been edging toward a split into two publicly traded companies: […]
FuturePlay Games relies primarily on advertising to monetize. But it had a devil of a time attributing ad revenue to specific campaigns. “We knew that an ad had been watched on a device, but we didn’t know how much money we got back from it,” said Camilo Fitzgerald, a games analyst at the Helsinki-based game […]
Adobe made a big upgrade to its multidevice ad-delivery system Adobe Primetime on Wednesday. The platform, TV Media Management, improves the way Primetime users package and price TV audiences and content. “TV Media Management allows you to see where there may be contention for impressions if certain TV deals close and the best place to […]
Welcome to episode No. 7 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Are ad tech fees still shrinking? “Without a doubt,” Erica Schmidt says in the latest episode of AdExchanger Talks. A 15-year veteran of search and digital advertising, Schmidt is the North American managing director at Cadreon, Interpublic Group’s programmatic arm. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder at mParticle. There are two schools of thought when it comes to how evolution occurs. There is the gradualism model, first proposed by Darwin, suggesting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cord Cutter’s Delight More ad space is opening up on over-the-top (OTT) TV, and advertisers are buying in. According to Pivotal Research, OTT viewership spiked 62% over the past year to account for 8.1% of all US adults ages 18-49. And ad volume is rising dramatically. […]
As the clock ticks down to President-elect Trump’s Jan. 20 inauguration, the future of regulatory agencies like the Federal Communications Commission is uncertain. But one thing is clear: Enforcement will continue. “The overwhelming majority of the work we do is bipartisan,” Travis LeBlanc, the FCC’s enforcement bureau chief, said last week at an International Association […]
Bitly was known as the de facto Twitter link shortener back in 2008. As that business commoditized – and Twitter, Google and other platforms released their own versions – Bitly recognized its real value was in the data exhaust left behind by its links. That spurred the enterprise platform Bitly OneView, a tool it launched […]
While the online advertising trade groups have created anti-fraud programs and exchanges have instituted inventory standards, fraud is still on the rise. AdExchanger reached out to some of the people in the trenches about where the digital ad tech and media ecosystem stands now and how progress can be made. Click below for their responses. […]
“AdExchanger Politics” is a recurring feature tracking developments in politics and digital advertising. Today’s column is written by Ramez Karkar, director of data architecture at Mediavest | Spark. Political critics declared big data dead after nearly every major media poll had predicted Hillary Clinton to be the clear winner of the 2016 presidential election. Put […]
Want some free tacos? Just go to a Los Angeles Lakers game and hope they win and the opposing team scores less than 100 points. Over the past decade, the Jack in the Box-sponsored promotion for LA Lakers ticketholders has become a fan favorite. During close games, fans chant “We want tacos!” This season, the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neil Sweeney, founder and CEO at Freckle IoT. In today’s unpredictable environment, the unconscious belief that the current state’s pace of change will reflect the future state is now more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Selling Up The New York Times’ in-house content agency, T Brand Studio, is “moving deeper into more agency-like services, creating ad campaigns that may show up outside the Times’ own properties or offering consulting and research services,” writes Jack Marshall at The Wall Street Journal. Sebastien […]
A few weeks ago, WPP initiated [m]Platform, a unit designed to consolidate data and tech expertise throughout the GroupM media agency families. Most of [m]Platforms’ executive leadership came from Xaxis. But where does that leave Xaxis? With global CEO Brian Gleason leaving to oversee [m]Platform, EMEA CEO Nicolas Bidon became Xaxis’ top dog – as […]
Will Kassoy is CEO of AdColony – again. On Monday, Opera Mediaworks said it is changing its name to AdColony as of January. If the name’s familiar, that’s because it’s the mobile video ad network that Opera Mediaworks bought for around $350 million in 2014. Kassoy was CEO of AdColony at the time, and then joined […]
Mitú, a digital media company for young Latinos, started out as a multichannel network on YouTube and has since expanded onto Facebook and OTT devices. On Tuesday, the four-year-old publisher will add Snapchat Discover to the mix. “Snapchat recognized a significant portion of their audience, based on demo, is Latino, and wanted to find the […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Stephen Upstone, CEO and founder of LoopMe. Brand marketers hire media agencies to streamline the advertising process, remove barriers and deliver clear and measurable ROI. The recent news that the MRC suspended two DoubleClick […]
Two years ago, Media.net started helping publishers move their header bidding partners to a speedier server-to-server configuration, which has since attracted publishers like The Atlantic, Forbes, The New York Times and WebMD. Media.net had largely not marketed itself, said COO Namit Merchant. But following a $900 million acquisition this past summer by a Chinese consortium, […]
Despite skyrocketing mobile traffic and climbing mobile conversion rates, British airline Monarch was struggling to determine precisely what was or wasn’t working for mobile media buys. “We persistently got all the data in and still faced the question: What about mobile?” said Robert Foulkes, senior marketing manager for the low-cost airline. Monarch was among the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nielsen’s House Nielsen is trying. It had an acquisitive 2016, snapping up Repucom, Informate Mobile and Pointlogic, and Variety has reported “advanced talks” for Gracenote’s content recognition tech. But the pressure won’t relent, as Google, marketing clouds, holding companies and a few dozen digital metrics startups […]
Twenty-First Century Fox revealed on Friday a preliminary bid to buy out the rest of British pay TV provider and telco Sky for $13.51 per share for a total of about $14.1 billion. Fox already owns a 39.1% stake in the company. In 2010, Rupert Murdoch’s News Corp. attempted to take over Sky (called British […]
The internet of things will be a top enforcement priority for the Federal Trade Commission and the Federal Communications Commission in 2017 – especially in the wake of the recent distributed-denial-of-service attacks against Dyn. Dyn, which provides online infrastructure and domain services, was the victim of a DDOS onslaught that temporarily shut down major websites like Spotify, […]
