Rubicon will lay off 19% of its workforce, totaling 125 jobs, completing the reorganization it began in Q2. The company is also lowering its guidance for Q4. It will be the third ad tech company with an SSP to make large cuts this year. PubMatic laid off 100 last December, and AppNexus laid off 150 […]
Criteo says it is beta testing a product that would allow it to directly integrate – and give it priority access – within publishers’ header bidding wrappers. Wrappers help publishers organize tags from multiple header bidding partners and are commonly billed as a way to manage latency and other complexities, like ensuring bid requests are properly […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kim Brown, founder and CEO at Centrally Human. Marketing is going through an unprecedented evolution with the convergence of data and technology. Automation and AI are realities, data is coming […]
The Wall Street Journal plans to increase subscriptions by creating mobile-specific experiences with its What’s News and London-focused WSJ City apps. The two apps appeal to specific reader needs, unlike the main WSJ app’s broader reach. What’s News features top stories users can scan on a subway or in an elevator. WSJ City offers a […]
The No. 1 reason consumers shop online is because it’s convenient, yet online commerce still represents less than 10% of overall sales. “Why isn’t this number higher? It should be higher,” said Ken Cassar, VP and principal analyst at Slice Intelligence, at a New York City event hosted by Rakuten Marketing on Tuesday. According to […]
All the notice in the world doesn’t mean anything if the consumer doesn’t see it. It’s not yet apparent what the Federal Communications Commission’s recently passed privacy regulations will look like in practice. Internet service providers (ISPs) could potentially phone in their compliance to the newly imposed strictures with an updated user agreement or cleverly […]
AOL, which has signed more than 100 publishers to its header-bidding solution over the past year, is adding a wrapper so publishers can easily integrate multiple header-bidding partners. The company, which works with tens of thousands of publishers, will do the integration work for its wrapper clients. (AOL claims it won’t give an advantage to […]
WideOrbit considers itself the DoubleClick of local broadcast TV. “It’s the closest description to what we do,” said Eric Mathewson, WideOrbit’s CEO. “We’re the publisher ad server for TV stations.” WideOrbit supplies tools to local TV stations and broadcasters like Telemundo, Scripps, Sinclair, Meredith and Cox Media Group to help monetize and manage their yield. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now Kiss! Criteo and SteelHouse have dismissed their respective lawsuits. To recap: Criteo sued SteelHouse alleging click fraud, then SteelHouse countersued claiming Criteo’s accusations cost it more than 25 customers. After all that Sturm und Drang, the companies said in a release that they “provide different […]
Facebook-owned Instagram hopes its platform can drive market research and shopping. On Tuesday, the company said it will let brands tag products in in-feed images. The pilot will run throughout the holiday season with 20 select US retailers, including brick-and-mortars like J. Crew, Coach and Macy’s, as well as digital-native brands like Warby Parker and […]
Casino gaming and hotel giant Caesars Entertainment is ramping up its people-based marketing efforts, and it’s tapping Acxiom-owned data onboarder LiveRamp for identity resolution. “There are a lot of data partners out there for first-party data, for second-party data, for third-party data,” said Dwight Pirtle, internet marketing manager at Caesars. “But we’re looking to identify […]
Epicurious completely rebuilt its app for Thanksgiving, incorporating best practices for designing content and ads for mobile. The first version of Epicurious’ app, launched back in 2009, didn’t show ads. Later, they were tacked on. With the relaunch, Epicurious thought about how content and ads would work together from the start. “We wanted to created […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by JC Medici, national director of politics and advocacy at Rocket Fuel. The idea of a third-party vendor is nothing new, especially as new technologies are developed and attention spans shrink. Every day, more options materialize to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alice Le, vice president of mobile strategy at Ansible. Apple recently handed brand marketers the keys to a potential consumer gold mine when it made it easier for emojis, GIFs […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nielsen Nixes November Data Nielsen retracted its November 2016 Cable Estimate following a series of reports detailing sizable viewership losses for ESPN of 621,000 cable subscribers – which would be the biggest drop in the network’s history. Nielsen is now undergoing a “thorough analysis to determine […]
Tailoring individual messages to someone based on past behavior is easier said than done, since media and creative usually operate independently. Spongecell wants to fix some of the issues stymying dynamic creative optimization (DCO) at scale in the programmatic space, and has raised a $10.5 million growth round in combined debt and equity financing from […]
This is the fourth installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with Nazanin Jazayeri, Andrew Klein and Ella Chinitz. When Freddie Liversidge joined Essence in 2013, the agency’s programmatic practice he was tasked with building out had just three people. Now it has […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Hirsch, CEO at YellowHammer Media Group. There are two times each year when brands’ advertising strategies are scrutinized by the general public: the Super Bowl and the kickoff of […]
LatAm is a region on the rise. Nine out of 10 people with an internet connection in Latin America also own a smartphone, per a report released Monday. And people who own a smartphone spend more than 37 hours a week connected to the internet and only a little more than seven hours a week […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ian Ferreira, EVP of programmatic at WideOrbit. Marketers have turned to digital video in droves because it’s supposed to be a great way to laser-target audiences, eliminate waste and place brand messages next to premium […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Above The Law ProPublica’s Julia Angwin called foul on a Facebook targeting feature that lets marketers exclude audiences by race. By using Facebook’s “ethnic affinities” segments – including African-American, Asian-American and Hispanic groups – a real estate marketer could prevent certain groups from seeing ads, a […]
As it turns out, a smaller screen size may be more effective at driving purchase intent than larger devices in the living room. Hulu and Magna have released new data assessing the impact of video ad exposures in different channels on overall effectiveness. They found ads on over-the-top (OTT) devices aided the most in brand […]
Before taking advantage of their first-party data, brands first must figure out what the heck they’ve actually got. “People don’t really appreciate the assets they’ve accumulated over the course of years,” said Acxiom vet Josh Herman, who now leads tech development for CRM, ad tech and analytics platforms at Kimberly-Clark Corp. He spoke at AdExchanger’s […]
Although Neustar’s marketing services division saw 54% Q3 revenue growth YoY to $63.3 million, CEO Lisa Hook noted Thursday that new client wins in its marketing analytics business, MarketShare, had fallen short. As a result, the company lowered MarketShare’s full-year revenue guidance for 2016 from $70 million to $55 million-$60 million. “Our overall results for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Goldman, vice president of digital data solutions and partnerships at Infogroup Targeting Solutions. There has long been a divide in the school of thought between consumer and business marketing. […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Sudha Reddy, director of ad operations, West Coast, at xAd. While it seems that everyone is talking about header bidding, fraud, cross-screen, viewability and data, I see the biggest issues facing the industry being […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressing The Merger Is the pending AT&T-Time Warner merger an addressable TV play? The companies’ CEOs told investors the combined entity will leverage troves of consumer data for marketers, The New York Times reports. According to Simulmedia CEO Dave Morgan, more data in the addressable ecosystem […]
Google is seeing strong growth in its dynamic allocation exchange bidding, countering the advantages gained by other exchanges via header bidding. Six months ago, Google reversed its DoubleClick for Publishers (DFP) policy when it opened the server up to third-party exchanges. Since then, it’s more than doubled the number of outside exchange partners, adding Smaato, […]
When Publicis Groupe shed its trading desk model, the holding company had to train employees across its media and digital agencies to execute programmatic campaigns. The transition was led by Carol Sinko, VP of global learning strategy at Publicis Media, and Rick Ransome, associate director of global learning strategy. On Wednesday, they told attendees at […]
