“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Danielle Levitas, senior vice president of research and analysis at App Annie. Snapchat has entered the hardware space with last month’s launch of Spectacles, its camera-enabled glasses. The premise is simple: Users tap the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FCC vs. FTC The FTC filed a federal appeals case arguing a decision in August “could open the door for technology companies that also offer phone or broadband service to avoid the FTC’s reach in consumer protection cases,” reports Bloomberg. As phone companies (like Verizon) and […]
Youssef Squali will speak at AdExchanger’s PROGRAMMATIC I/O Conference in New York on October 27. All eyes are on The Trade Desk as a much hoped-for bellwether of the revivification of ad tech IPOs. There’s a lot of goodwill coming from all directions, even from competitors. A rising tide will raise all ships. That’s the […]
When SAP first dove into ad tech, it was under the guise of a standalone incubator – an “intrapreneurship,” as the company calls it – called SAP Exchange Media (XM). The launch raised questions about where ad tech fit within SAP’s broader stack. SAP’s commerce and marketing prowess has historically fallen under the SAP Hybris portfolio […]
AppNexus laid off 150 of its 1,125 employees on Thursday and Friday, a 13% reduction of its workforce. Internally, the company is telling employees the cuts are part of a reorg that will unify its buy-side and sell-side product groups, which have operated separately until now with distinct engineering, sales and service teams. The company’s […]
As WPP’s direct marketing agency, Wunderman began collecting data about individual consumers before it was the currency of the digital world. “Data was the lifeline of this place to begin with,” said Wunderman’s New York president, Jamie Gallo. “It was very pedestrian and primal data, but it was what the agency was built on.” As […]
Facebook is changing the way it values ad placements across its Audience Network as part of an ongoing transition from proxy ad metrics to actual business conversions. “The dominant proxy for the industry, and it’s been true as well for us, is the click,” Facebook ad tech head David Jakubowski told AdExchanger. “[Except] no marketer […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, director of ad product technology at Edmunds.com. With the rapid evolution of the internet, consumers have started to face a critical problem: information overload. As a result, many publishers have begun to […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now You MRC Me, Now You Don’t The MRC has suspended two metrics offered by Google’s DoubleClick for Publishers suite until they can be brought into line with new mobile measurement guidelines put in place earlier this year. Business Insider’s Lara O’Reilly has the news. It’s […]
For evidence that TV and digital media are continuing to converge, look no further than Discovery Communications. Discovery has invested $100 million in Group Nine Media, a newly formed media holding company that will include four brands: Thrillist, NowThis Media, The Dodo and Discovery’s Seeker. As part of the deal, Discovery Communications will start selling […]
The Weather Co. is no novice at linking weather patterns to consumer actions like in-store purchases, but IBM is giving it some more juice. The Weather Co. rolled out a tool called Journey FX on Thursday. The platform aims to help marketers move beyond one-off media buys to target more predictively against weather attributes and […]
Xaxis, the WPP Group-owned programmatic media platform, snapped up the ecommerce ad tech business Triad Retail Media on Thursday. Triad handles media sales for major ecommerce sites, including those operated by Walmart, Sam’s Club, eBay, StubHub, Staples and Toys R Us. Triad’s gross revenue was more than $500 million in 2015, up from approximately $170 […]
Chinese ecommerce giant Alibaba wants to use location data to improve how it sells products. It didn’t want to build the tech itself, so Alibaba hired PlaceIQ to make sense of its massive reams of customer data. That’s not all. Alibaba also invested an undisclosed amount in the $25 million Series D round PlaceIQ closed […]
MParticle is in growth mode. The mobile data platform, which helps collect and connect mobile data across platforms, has added $17.5 million in new funding, just nine months after its $15 million Series A in January. The round was led by Bain Capital Ventures, a new investor, with participation from existing investor Social Capital, bringing […]
MaxPoint helps marketers in the CPG, retail, finance, insurance and auto sectors deliver messages to customers near local stores that need a marketing boost. Now those marketers are itching to use all the first-party data they’ve collected. To activate advertisers’ CRM data, MaxPoint developed Customer Catalyst, a product that matches brands’ CRM with data showing […]
AT&T, which completed a $49 billion merger with DirecTV last July, is relatively behind competitive carrier Verizon in acquiring (or building) an ad stack and monetizing its mobile data set. AT&T has been largely silent on the mobile data front following its shift away from building a mobile ad network in 2013 in order to prioritize […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Wilhite, senior vice president of data strategy at 84.51°. To drive the most relevant content to the most relevant audience, digital media targeting has become more advanced than ever. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Patient Is Stable When Apple debuted its iOS 10 software update a month ago, it let people opt out of the ID for Advertisers (IDFA) program, which enables targeted ads. Since then, the number of iOS users who choose to switch off their IDFA profile […]
By 2017, digital advertising spend will catch up with linear TV at $68 billion, according to Magna’s latest update to its US ad revenue forecast. But linear TV isn’t going anywhere just yet. “This year what has surprised me is the resilience of national TV,” said Vincent Letang, EVP for global market intelligence at Magna. […]
Like the measurement industry it tracks, Forrester’s Cross-Channel Attribution Wave has evolved. Now dubbed the Marketing Measurement and Optimization Solutions Wave, Forrester noted a migration toward more unified measurement in its latest edition, released Tuesday. “Several tried-and-true approaches to measuring marketing effectiveness served their purpose for a long period of time,” said Tina Moffett, a […]
People-based marketing is the natural evolution of data onboarding, according to LiveRamp, the data onboarder owned by Acxiom. On Wednesday, LiveRamp launched IdentityLink, which aims to resolve a single identity across different online and offline touch points. It’s an extension of what LiveRamp already does, said CEO Travis May. LiveRamp’s bread and butter has always been […]
Aside from some fiery rhetoric in the immediate aftermath of the Association of National Advertisers’ (ANA) transparency report, the overall response of agencies to the trade group’s findings has been fairly muted. But independent agencies Mediasmith and Empower MediaMarketing have taken a stand by ending their memberships with the American Association of Advertising Agencies (4As) […]
In a bid to capitalize on digital ad growth in China, AdRoll has recruited a new adviser with lots of experience in the country and is developing a go-to-market strategy. Peter Cheng is Tencent’s former GM for ad platforms and products, as well as the former COO of AdChina (which sold to Alibaba in January […]
Sometimes good marketing means less marketing, according to Belkin CMO Kieran Hannon. “Wherever we’re able to provide a superior experience backed by data, we do,” said Kieran Hannon, CMO for Belkin. “Otherwise, we’re more about minimizing our interaction with people so they can get on with what they need to do.” Each of Belkin’s three […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ian Hewetson, vice president of client services at Eyereturn Marketing. The New York Times generated quite a buzz last week with the announcement that it’s doubling down on its Flex Frame initiative, which could […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Opting Out The trade orgs aren’t happy about the FCC’s new privacy proposal, which wants users to explicitly opt in to all “sensitive data” collected and shared by ISPs, including web behavior and app usage, The Hill reports. The ANA and IAB say the rule would […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. “You would think that the digital advertising industry has found religion given all the talk about the legendary ‘holy grail’ these days.” So […]
InStyle fans tuning into Facebook Live earlier this year watched a La Mer expert conduct a skin consultation with an InStyle editor. The editorial video with brand integration became one of the first examples of Time Inc.’s Social Now ad product. “We are providing very authentic and transparent ways for advertisers to play [with Facebook […]
Democrat Karen Jacobs isn’t running any TV ads while campaigning for a state House seat in Texas. Even cheaper regional and local broadcast inventory is expensive because her squiggly district northeast of Dallas – known as one of the nation’s most gerrymandered – must hit multiple markets. The district skews heavily Republican so any TV spending would […]
