Snapchat may have disappointed investors in its first-ever earnings disclosure on Wednesday, but agencies aren’t ready to bail just yet. Snap missed the mark on both user and revenue growth as it continued to fend off relentless copycatting from Facebook and Instagram. But because the platform pulls in the highest engagement rates among millennials, it’s […]
When the largest advertiser in the world wants to take you to prom, but you’re not allowed to tell anyone – that was the situation facing AudienceScience. Although AudienceScience provided the technology backbone for Procter & Gamble’s internal trading desk, Hawkeye, for the past seven years, P&G explicitly acknowledged its alliance with the ad tech platform […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by JB Brokaw, president at Sociomantic Labs North America. With the rampant spread of websites promoting fake news, hate speech and other malicious messaging on the web – often unbeknownst to […]
For Vice Media, an edgy, youth-oriented publisher rooted in eccentricity, being brand-safe means giving advertisers enough control over their ad placements to keep the briefs coming. “There’s certain content brands would like to be associated with and certain content they would not,” said Andrew Smith, VP of digital for Vice Media. He noted that much of […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Berry, CEO at TripleLift. Online content consumption has never seen more change than in the past few years. The ecosystem evolved from simply web to a plethora of options, including desktop web, mobile […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPGeez Coca-Cola has been disrupted in ways that might not seem obvious at first, Bloomberg writes in a profile of the company’s new CEO, James Quincey. For instance, declines in mall shopping mean lower concession sales, and online ordering hurts its restaurant business because delivery customers […]
The Trade Desk reported $53.4 million in total revenue during the first quarter of 2017, a 76% increase over the same period last year. The company is increasing its revenue guidance for 2017 from $270 million to at least $291 million. Shares jumped from just under $40 when the market closed to more than $47 […]
French media conglomerate Vivendi on Thursday made a bid for the Bolloré Group’s 60% stake in agency holding company Havas at roughly 9.25 euros per share. The offer values the Bolloré Group’s stake at 2.36 billion euros. Read the release. Yannick Bolloré is CEO of Havas and the son of Vincent Bolloré, chairman and CEO […]
Hallmark is greeting programmatic with open arms. The 102-year-old card company moved all of its media buying to programmatic in 2015, and it’s “one of the best things we’ve done,” said Lindsey Roy, Hallmark’s VP of greeting marketing, speaking at the Mobile Marketing Association Leadership Forum in New York City on Wednesday. Programmatic allows Hallmark […]
Demand-side platforms (DSPs) are putting pressure on supply-side platforms (SSPs) to improve inventory quality and cut out the games that pad the second-price auction. Ad tech insiders have told AdExchanger DSPs are being more aggressive in blocking supply sources until they clean up. The pressure could force the ecosystem to grow up. While DSPs aren’t […]
Last week, IPG Mediabrands global CEO Henry Tajer announced he will leave the company and head back to Australia for personal reasons. But executive politics and challenges facing media agencies also factored into his departure. Tajer, a 10-year veteran of IPG Mediabrands, became global head in 2015 after a successful stint as CEO of Mediabrands […]
During Bleacher Report’s flashy NewFront late last week, CEO Dave Finocchio made the following pitch to advertisers: “Use us to maintain your relevancy all year long.” Millennials, he added, aren’t watching three- to four-hour live sports broadcasts anymore and big tentpole commercials alone won’t cut it. Whereas previous generations got their news and information from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. School Of Programmatic As marketers take programmatic in-house, they’re calling on vendors for training. Google, Adobe and Quantcast are all investing in educational programs to help marketers understand programmatic buying, reports Yuyu Chen for Digiday. Adobe, which helped MGM Resorts International bring programmatic in-house [AdExchanger coverage], […]
Sinclair Broadcasting’s planned acquisition of Tribune Media Co. for $3.9 billion is expected to change the face of the addressable TV market and significantly expand the way local and national TV inventory are bought together. In addition to Tribune’s 42 local stations in 33 markets, many of which are big Fox and CW affiliates, Sinclair […]
Snap reported earnings for the first time on Wednesday, and based on the results, Facebook CEO Mark Zuckerberg must be feeling pretty smug. Snap reported Q1 revenue of $150 million, a 286% increase from this time last year but below the expected $158 million. Net losses totaled $2.2 billion. Daily active users (DAUs) for the […]
Facebook’s making it harder for fly-by-night publishers to monetize low-value websites. On Wednesday, Facebook said it’s starting to use artificial intelligence to lay down the law on links that shunt users to websites with too many ads, as well as ads of a “disruptive, malicious and shocking” nature. Frowned-upon ad types include excessively disruptive units […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. NBCUniversal’s upfront event at Radio City Music Hall next Monday will kick off a month of negotiations between media buyers and networks. And NBCU is the biggest seller in the upfront. Basically, if ad deals were family meals, this would be Thanksgiving dinner. But […]
Time Inc. had a lousy Q1 as print revenue plunged 21% and the company struggled with a sales reorganization. Total advertising revenue declined 8% to $360 million. The stock declined 14% in the wake of the earnings, putting its share price well below the $18 a share three different buyers offered. The bright spot is […]
Every year competition goes up for the limited number of medical residencies in the United States. But that’s nothing compared to marketers’ intensifying race to reach those doctors in the field. While HIPAA’s data privacy regulations have slowed the adoption of programmatic and data-driven marketing around advertising to consumers, companies can still target medical professionals, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Solomon, vice president of product at PebblePost. If a marketer tells you he has mastered summing up total campaign conversion rates across all channels, I have a bridge to […]
Everyone knows the Aflac duck. “We’re lucky in the respect that the Aflac duck can stand alone and people automatically know it’s Aflac,” said Gail Galuppo, SVP and CMO for Aflac. “The Aflac duck, to me, is as iconic as the Target bull’s-eye and the Nike swoosh.” But the insurance brand needed to reinforce its […]
Agencies want to take advantage of location data, but roadblocks still stand in the way. For Mobext, the mobile arm of Havas Media Group, fragmentation and quality-control issues top the list. “A lot of companies have hopped on the bandwagon in the location space, and that’s created a lot of clutter in the offerings available […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Fact: Nearly every advertiser wants video and there isn’t enough supply to go around. In light of that, why are publishers struggling to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mission Possible WPP’s Possible has acqui-hired Marketplace Ignition, a consulting firm that helps clients like Hallmark Cards develop ecommerce strategies specifically for Amazon. As Amazon becomes an increasingly dominating force in advertising, CPG marketers want to capitalize on the platform rather than fight its growth. “In […]
Faithful followers of Rocket Fuel’s saga will recall that the company hoped to get cash-flow positive in 2016 and return to growth sometime in 2017. While CEO Randy Wootton declined to tell AdExchanger when exactly he expected that to happen, Rocket Fuel is banking on three things to bring it back: growth in its platform […]
The customer review platform Podium on Tuesday announced it had raised a $32 million Series A round on Tuesday to support product development for emerging channels and new marketing applications of customer response data. The round for the Utah-based software-as-service startup was led by Accel Partners and includes Google Ventures, Summit Partners and Y Combinator. […]
“Managing the Data” is a column about customer and audience data strategy written by longtime AdExchanger contributor Chris O’Hara. Gartner’s Marty Kihn recently made an argument that ad tech and mar tech would not come together, contrary to what he had predicted a few years ago. When Marty speaks about ad tech, people listen. Like […]
Pearle Vision was having an identity crisis. Over the years, the eyewear chain cycled through around a dozen different positionings, from wholesome and family-friendly to early 2000s-era ads featuring a naughty librarian. “What happened was what happens to many brands as the marketplace changes – there is this urge to change with it,” said Pearle Vision […]
European broadcaster RTL Group is creating a unified auction where direct video deals must bid to compete with programmatic video buys. And to do so, it’s changing how it incentivizes the sales team to focus less on the size of the deals and more on the true value of the inventory. Because RTL Group puts […]
