As mobile eats the world, Facebook is making a meal out of mobile advertising. The company reported Wednesday that roughly 84% of its full year 2016 revenue of more than $26 billion was thanks to mobile ads. Facebook also saw strong gains this quarter in average revenue per user in the US and Canada, which […]
Welcome to episode No. 12 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Sourcepoint, run by former Google and AdMeld exec Ben Barokas, once solely focused on helping publishers solve for ad blocking. Today it’s pushing into subscription enablement for those media companies – and even bundling subscriptions across publishers. “Ad blocking was […]
Pinterest introduced its first search ad offering Wednesday, almost seven years after the company launched. “Now we believe we’re at a place where we understand how people are leveraging the platform and using it to plan their lives,” said Michael Akkerman, head of Pinterest’s marketing partners program. The new search functionality comes via Kenshoo, an […]
Pizza Hut set a record during last year’s Super Bowl when it sold $12 million worth of pizza through digital channels. This year, it hopes to set a new one by doubling down on traditional and digital media – early and often. “People are thinking about what they’re doing for Super Bowl Sunday earlier now,” said […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Green, CEO at Magnetic. Radical transparency is humanity’s natural state. Look at business organizations, the state of politics or your own personal relationships and it’s clear that people are […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Nearly two years after header bidding exploded onto the programmatic scene, we are seeing a race to embrace the next big thing: server-side […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Too Big To Fail Did Snapchat wake a sleeping giant? TechCrunch reports a drip-drip of alerts from analytics providers, social media influencers and agency talent managers who say Snapchat Stories engagement and content volume have fallen since Instagram rolled out its copycat Stories feature. This is […]
Snapchat parent Snap Inc. added partners to its Ads and Custom Audience Match APIs on Tuesday and introduced a new API category for Creative. It also did something marketers have been wanting for a while: letting them license Ad Partners’ tech for self-serve buys. Before the update, buyers could only purchase Snap Ads via a managed service, which was basically […]
Year-old video news startup Cheddar is shaking up the current media model in two ways. On the content side, Cheddar wants to be the CNBC for millennials, quickly offering business news about the companies they care about. On the business side, Cheddar doesn’t see advertising as a main revenue driver. Instead, it’s struck deals with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gil Rachlin, vice president of products and R&D at Sizmek. The programmatic landscape has recently seen a rise in generic core platforms, forcing participants to look more closely at the factors […]
Facebook is activating marketing-mix modeling across Instagram, Audience Network and Facebook proper. On Tuesday, Facebook rolled out a portal that lets advertisers pull campaign data for cross-channel measurement. Only aggregated data will be available across ad formats – reach and volume of impressions by week and geographic area. But it represents another chink in the garden […]
The IAB creates standards for its industry but is running into a problem: The digital media ecosystem isn’t embracing those standards. Agencies and advertisers have set viewability definitions that are all over the map. Publishers must run slow, tag-ridden ads because buyers don’t follow the IAB’s LEAN spec. Platforms advocate for alternative standards that apply […]
Most marketers know they need data management platforms and a growing number have either already implemented one or plan to do so soon. Yet marketers in some industries, such as manufacturing and education, are seriously lagging in DMP adoption, according to a survey released Tuesday by market research firm The Relevancy Group. Forty-one percent of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dances With Wolves Earlier this month, WPP CEO Sir Martin Sorrell told investors that “the company that would worry me if I was a client – or I think worries our clients, more than Google and Facebook – is Amazon.” Amazon’s ad revenue is trivial compared […]
On Monday the IAB released its second “Outlook for Data” report, a survey conducted by the Winterberry Group that benchmarks data-driven marketing practices. Its responses show “a general maturity in the evolution of marketer data,” said Dennis Buchheim, SVP of data and ad effectiveness for the IAB. The number of businesses that plan to increase […]
When Epsilon parent Alliance Data reported full-year 2016 earnings last Thursday, CFO Charles Horn said “the old ValueClick business” was “a three-point drag on Epsilon’s revenue growth.” Horn was referring to Conversant’s ad network business before it rebranded to pivot toward ad tech in 2014, said Epsilon and Conversant CEO Bryan Kennedy. “It’s probably 4% […]
Brooklyn-based health and wellness publisher Mindbodygreen is bringing on BuzzFeed exec Tessa Gould as COO to put more juice behind the content and commerce model. Gould, who started Monday, is the former head of commerce and VP of ad innovation at BuzzFeed, where she helped spur around $75 million in ecommerce transactions through BuzzFeed content […]
P&G isn’t going to give digital a free pass anymore. Its agencies, ad tech partners and publishers must enable viewability and third-party measurement and root out fraud. Contracts must be transparent. And if they don’t? P&G will pull media spend. According to its 2016 financial report, P&G spent $7.2 billion on advertising last year. “We […]
Publishers contemplating a switch to server-side header bidding now have two more options. They can use AppNexus’ Prebid server-side wrapper, which will tap into Index Exchange’s demand. Or they can put Index Exchange’s wrapper on their page, which will make a server-side call out to AppNexus. “We are giving publishers choice, and a flexible, transparent solution,” […]
After Tegna spun off its broadcast and digital media business from Gannett in 2015, it built a managed services unit called Premion, focused on over-the-top advertising in regional and local markets. Premion initially used Tegna’s 700-person sales force but is now bulking up with dedicated sales staff. “We just brought on a regional sales director […]
Marketers across the globe are adapting their relationships with agency trading desks to gain greater transparency into programmatic buys, according to the World Federation of Advertisers (WFA). Ninety percent of members belonging to the European trade body are reviewing their contracts with agency trading desks to gain more control and transparency, the organization said in […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jay Prasad, chief business officer at VideoAmp. As consumers become more and more screen-agnostic in the next few years and networks increasingly turn to year-round premieres and first-run episodes, there’s just no way that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dream Deferred “Nielsen won’t release a syndicated product of its Total Content Ratings as it originally planned on March 1,” writes Ad Age, after a chorus of TV broadcast execs called on Nielsen to pump the brakes last week. Though, to be exact, Nielsen originally planned […]
As app downloads slow down due to a maturing ecosystem (dropping 20% among the top 15 US pubs, according to a mid-2016 Nomura/SensorTower report), developers are turning to a new success metric: Usage. “Usage is the new currency for the app economy, not downloads, because downloads just tell you that first part of the story,” […]
Advertisers will focus less on quantity and more on quality over the next five years. That shift in how they spend their marketing budgets will change the role programmatic – and media agencies – play in the marketing ecosystem. “The days of buying volume are going to reach a point of obsolescence,” said Forrester principal […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Necheporenko, chief technology officer at Roxot. Currently, publishers are discussing emerging server-to-server header bidding solutions and latency issues but ignoring the biggest problems with website revenue: Why are publishers still relying on second-price […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Gone Phishin’ Marin Software, an online ad management platform, suffered a data breach that may have compromised the personal information of many staffers and ex-staffers. The company alerted employees and former employees that their personal data, including W-2, Social Security number, address, email, salary and date […]
Maureen Ohlhausen is taking the reins as acting chair of the Federal Trade Commission. Ohlhausen has been vocal about the need for less regulation and fewer restrictions around data collection, which dovetails with the digital ad industry’s point of view on the matter. Ohlhausen, who’s been been with the FTC since 1997 and has served […]
Alphabet on Thursday disclosed revenue of more than $26 billion in Q4 2016, a 22% jump over the same period last year and beating industry expectations of $25.2 billion in revenue. But despite overall revenue growth, the digital ad platform giant’s earnings were undercut by other costs, including a one-time tax charge that pushed its […]
