Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Sheriff The 4As has named former MEC North American CEO Marla Kaplowitz as its new prez, Ad Age reports. Kaplowitz will replace longtime President and CEO Nancy Hill in June. Kaplowitz inherits ongoing calamities like the ANA’s probe into agency transparency and metrics disputes with […]
The other shoe has dropped: Newly minted Federal Communications Commission (FCC) Chairman Ajit Pai on Friday moved to block the implementation of the ISP privacy rules passed under former Commissioner Tom Wheeler. Pai was acting on a request by trade groups to stay the rule rollout, which was scheduled to take effect March 2. “All […]
ComScore had a rough go of it in 2016, with fierce competition from Nielsen and other media validation companies, culminating in its delisting from the Nasdaq this month. But CEO Gian Fulgoni also expressed disappointment with the performance of comScore’s digital ad measurement tool, Validated Campaign Essentials (vCE), during a corporate update on Friday. Though […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steven Rosenblatt, president at Foursquare. Consolidation: It’s something that no industry is immune to but that many benefit from. For marketers and advertisers still learning how to leverage location intelligence, […]
The Israeli startup Shine is rebranding to Rainbow as it abandons its ad-blocking roots in favor of ad-targeting and verification services, the company revealed Friday. “We have been really trying to identify a path forward and the commercialization opportunities for the base technology,” said CRO James Collier, who joined the company last July. Shine (ahem, […]
Dash Labs lets users transform their regular car into a smart car. The app interfaces with a dongle, sold separately, that plugs into a port beneath the steering wheel and connects via Bluetooth. But driver data isn’t something marketers commonly use, so company CEO and co-founder Jamyn Edis is on a mission to prove that […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ken Van Every, senior business development manager, publisher relations, DataXu. The ad tech ecosystem is diluted with a massively inflated pool of low-quality impressions from bogus sites with little to no proprietary content or services. […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Leaky PMPs Publisher data leakage is alive and well in 2017, AppNexus CEO Brian O’Kelley would like to remind you. In a blog post, he details four ways publishers are giving away their audience data. The really interesting one has to do with private marketplaces. Suppose, […]
Welcome to episode No. 15 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. When a large amount of marketer business migrated between agencies in 2015 and 2016, Omnicom Group was the prime beneficiary. The holding company led all of its peers in the total value of its creative and media business wins in 2016, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arthur Hainline, director of analytics at Bidtellect. Real-time bidding’s emergence promised a lot of efficiencies and advancements in digital advertising, one of which was to establish fair prices for advertising […]
Gracenote on Thursday rolled out its first update under new owner Nielsen, which bought it for $560 million in December. The offering is an entertainment database that combines its video, music and sports metadata offerings. The company is betting metadata will play a larger part in media monetization. Gracenote tags the programming content it tracks […]
Pandora’s audio ads are about to get personal. The streaming giant partnered with UK-based dynamic audio creative vendor A Million Ads on Thursday to bring tailored creative and sequential messaging to audio ads in-stream. The capability will launch this year in beta, but Pandora did not state specifically when. Pandora will leverage A Million Ads’ […]
Snapchat is settling into ad tech, and so are its partners. Video production and editing startup VidMob, one of five Creative API partners that Snapchat announced in late January, launched a self-serve platform on Thursday that lets advertisers and publishers create, manage and buy Snap Ads within a single interface. The platform combines Snapchat’s recently released […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Phil Schraeder, president and chief operating officer at GumGum. 2016 was expected to be the year of virtual reality (VR) and augmented reality (AR). For the first half of the year, every technology, publishing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. UnScripted “In a few years, people will talk about JavaScript in the same negative connotation that the market talks about ‘cookies,’” wrote Timothy Whitfield, GroupM’s director of technical operations, in a LinkedIn note. JavaScript, like Flash before it, may be transitioning from a core digital ad […]
Another independent demand-side platform (DSP) has found its big enterprise home. Amobee, a digital marketing firm owned by Singaporean telco Singtel, has agreed to buy Turn at a $310 million value. Read the release. Stakeholders expect the acquisition to close within 45 days. Amobee, known for its mobile capabilities, had worked with numerous buying platforms before, said […]
Rubicon Project has slashed its senior ranks, and the casualties include longtime president Greg Raifman. Is a sale to private equity next? Raifman and six other executives have been shown the door, according to two 8-Ks filed late Tuesday. Most of the departing executives had joined to build Rubicon’s buy-side business, which it’s now steering […]
The internet is ravenous for food content, illustrated by the rise of food bloggers, “hands-and-pans” videos, Tastemade and Extra Crispy, a bespoke food publication from Time Inc. Food52’s strategy isn’t to go broad, as many of its competitors do, but deep. It serves up content for food nerds and obsessives who are hungry for vegan […]
Criteo closed 2016 on a high note. FY 2016 revenue was up 37% to $730 million, excluding traffic acquisition costs. Criteo’s cash flow for the fiscal year also increased 16% to $159 million. The company credits two new products – Predictive Search and Criteo Sponsored Products (formerly Hooklogic, which Criteo acquired for $250 million in […]
Getting ad-blocking users to change their tune and opt into ads isn’t impossible. In fact, for Dennis Publishing, it has worked as much as 57% of the time. The UK-based publisher of The Week, Carbuyer.co.uk, Alphr.com and other sites conducted a six-month test of Sourcepoint’s Dialogue tech, which allows publishers to send different messages to […]
Nielsen Catalina Solutions’ (NCS) original value prop focused on connecting media consumption with in-store sales for CPG brands. But in the past two years, NCS has moved beyond attribution and into building programmatic audience segments. Programmatic targeting is already almost 25% of NCS’ business, with a revenue goal this year between $20 million and $25 […]
Bad ads have their run of the internet. Twenty-eight percent of ads fail at least one of five key quality issues that slow down web pages and detract from the user experience, according to Ad Lightning. Ad Lightning, which helps publishers find and report bad ads, analyzed 605,000 pieces of ad creative across 60 websites […]
“Managing the Data” is a new column about customer and audience data strategy written by longtime AdExchanger contributor Chris O’Hara. I have been hearing a lot about data lakes lately. Progressive marketers and some large enterprise publishers have been breaking out of traditional data warehouses, mostly used to store structured data, and investing in infrastructure […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Memory Lane In the wake of Right Media’s 2007 sale to Yahoo, there was an “ongoing war with the Right Media change agenda versus many on the Yahoo side,” according to Megan Pagliuca, who had a front-row seat to the culture clash. In an interview with […]
Can Rocket Fuel return to growth following 2016, which was characterized as a “transitional year” by CFO Stephen Snyder during the company’s Q4 and FY 2016 earnings call Tuesday? Read the release. Rocket Fuel’s nascent platform solutions business has expanded nicely in recent quarters and helped the company end Q4 on a decent note. Its […]
The Media Rating Council (MRC) will audit YouTube’s third-party measurement partners, Moat, Integral Ad Science and DoubleVerify, Google revealed Tuesday in a blog post. While the MRC has audited several parts of Google’s ad-serving and search functions for years, YouTube wasn’t historically included, said George Ivie, the council’s CEO: “This will be a first-time audit […]
The Verizon-Yahoo marriage is still on and will close “as soon as practicable” in Q2, the companies announced Tuesday. The companies have jointly amended the terms of their purchase agreement by $350 million, shaving 7% off Yahoo’s original sticker price of $4.8 billion. The agreement puts an end to a monthslong game of “Will they, […]
Complementing Comcast’s massive cable footprint is a 750-person technology solutions group, comprised mostly of engineers who build video products for publishers and advertisers. “We’re mostly focusing on video technology solutions that help customers improve how their video operations run,” said Barry Tishgart, VP of Comcast Technology Solutions, a division of Comcast Cable. Projects include powering video-on-demand […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. In a recent AdExchanger Talks podcast, Nate Woodman of IPONWEB surfaced the specter of what we might call the brand-gorithm: a proprietary algorithm […]
