More than 1,700 publishers belong to the Local Media Consortium (LMC), and not all of them are experts on programmatic. The organization, which operates a local news ad exchange and negotiates technology deals for its members, counts massive publishing groups like Scripps, McClatchy and Tronc as its members, along with single papers like The Seattle […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terry Chen, product manager, Adobe Analytics Cloud. I recently overheard a few co-workers debating the merits of online dating apps. One was particularly enthusiastic about the demographic and geographic filters […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Thumb On The Scale Digital media has a scale problem. Only a handful of publishers, including BuzzFeed, Vice, Vox, Refinery29, Huffington Post and Bleacher Report, have done $100 million or more per year, which Digiday calls “the arbitrary mark of a ‘scaled’ media company.” With limited […]
By now, Google’s brand safety issue has been covered across a broad spectrum of media outlets, ranging from The Washington Post to Recode to (naturally) AdExchanger. Below we bring you the latest in the fast-moving story. Back Story. In February and March, The Times of London described how advertisers found their brands placed next to […]
Spotify revealed Monday it had acquired content recommendation engine MightyTV to further personalize its ad delivery capabilities. Read the release. MightyTV founder and CEO Brian Adams will join Spotify as VP of technology. His eight employees will also join, and MightyTV will cease to exist as its own brand. Spotify declined to share the terms […]
Twitter has its work cut out. Stalling user growth and a rocky Q4 for ad revenue, which was down slightly year over year, present a particular sort of pickle: the need to buckle down on its key value prop. “People come to Twitter to see what’s happening in the world,” said Jean-Philippe Maheu, VP of […]
While Nordstrom’s digital subsidiaries include Trunk Club, HauteLook, Nordstrom.com and NordstromRack.com, the retailer is trying to align around the concept of “one Nordstrom.” Initially, each property had its own data stash, which kept Nordstrom from doing cross-device targeting and comprehensive attribution. “We also didn’t have a good way to connect our online data to our […]
Targeting a running watch to a broad group like “runners” on Facebook doesn’t cut it anymore. Bold Worldwide, a social media agency with a roster of sports-focused clients, advocates that its brands – including running and cycling watch Polar – massively increase the amount of content they create. With more versions of ads, they can […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jordan Decker, associate director of video investment and Horizon Advanced at Horizon Media. Consumers have been loud and clear about how the traditional cable bundle model does not serve their needs, which has fueled […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Smith, president at Kitewheel. Marketers’ essential need to reach consumers with the right messages along their journeys has stayed the same, but the amount of solutions available to them […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Subscrips On Deck Twitter’s TweetDeck analytics and management service is sending out feelers about a paid subscription. “A subscription business could offer Twitter a vital new revenue stream at a time when its advertising revenue has been in decline,” writes The Verge. It’s not an unprecedented […]
It seems crazy that a marketer at Match Group, which reported $295 million in dating-service revenue in the fourth quarter of 2016 alone, would spend half a day each week downloading and collating CSV files. But that’s just the way it’s been, said James Peng, head of mobile and social acquisition at Tinder and OKCupid […]
Ad-supported brand-unsafe content is on the rise. DoubleVerify, which validates tens of billions of advertiser impressions per month, has blocked 8 million ads from appearing on content pages classified as hate speech – up threefold since January. And according to keyword targeting tech platform Grapeshot, the amount of terrorism-related content it sees flowing through its systems […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. One thing the human brain is conditioned to do is take shortcuts in making assessments and decisions. Without this, we’d be stuck in […]
Welcome to episode No. 19 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Since its acquisition by GroupM in 2015, digital agency Essence has played a “quasi-ambassadorial role” between GroupM and its client Google, Essence co-founder and Chief Product Officer Andrew Shebbeare says in the latest episode of AdExchanger Talks. “We’re trying to […]
Digital agencies aren’t shrugging off management consultancies as competition anymore. Some are even promoting their consulting chops as they compete in an increasingly crowded market. “Until this year, traditional agencies had their heads in the sand about the threat management consultancies were bringing to the market,” said Jay Wilson, director at Gartner and author of […]
Cadreon’s global president Arun Kumar has become IPG Mediabrands’ first-ever chief data and marketing technology officer. In addition to overseeing all data, technology and analytics assets within Mediabrands, he will still head up Cadreon. Among Kumar’s top priorities is scaling IPG Mediabrands’ data stack across the unit and IPG at large. “We’ve gotten pretty good […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. Buyers (advertisers) and sellers (publishers) are crucially aware of the importance of data. But too often, departments develop siloed data […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Getting To The Next Level WeChat owner Tencent is gaining ground against Facebook. Monthly active users (MAUs) grew 28% year over year to 889 million, the holding company said during its earnings report this week. In contrast, Facebook MAUs grew 17% in 2016 to 1.86 billion. […]
The US Senate on Thursday voted down Federal Communications Commission (FCC) regulations that would have required internet service providers to get users to consent to be targeted by advertisers. The law would have required the providers (ISPs) to get explicit consent from users before allowing advertisers to buy or target against web browsing histories, geolocation, […]
Until late 2016, Dr. Pepper Snapple Group had partnered with an agency to manage most of its programmatic and data capabilities. But like many marketers, the beverage brand sees value in making media its own remit. “It made more sense to pull that in-house so we’d have more transparency into how everything was working, what […]
Indie programmatic agency Anagram is indie no more. On Thursday, programmatic ad firm Digilant acqui-hired the five-person team behind Anagram in a bid to beef up its custom programmatic ad solutions. “Providing custom solutions is not just about technology,” said Digilant global CEO Alan Osetek. “Technology is only as good as the people who use […]
The UK boycott of YouTube and the Google Display Network jumped the pond Wednesday when AT&T, Verizon and Johnson & Johnson joined the ever-growing pile-on of advertisers suspending their ad spend over brand safety concerns. But the issue at the heart of this developing scandal – ads appearing next to extremist and offensive content – […]
The mobile app Ibotta, which offers users cash back on purchases from retail and brand partners, is turning its receipt verification system into an in-store attribution tool. Ibotta users can link a loyalty card account or upload a picture of a store receipt to get cash back on products for which it offers discounts. But […]
While major change-management consultancies like Deloitte, Accenture and PricewaterhouseCoopers (PwC) have acquired creative and digital design agencies to get closer to the CMO, they’ve haven’t purchased any media-buying agencies. But as these consulting firms move deeper into the digital marketing arena, they’re building media-buying services as well. Here’s how Deloitte, Accenture and PwC are stirring […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajeev Goel, co-founder and CEO at PubMatic. The lifespan of and need for specialized technology providers in the ad tech industry, from sell-side platforms (SSPs) and demand-side platforms (DSPs) to […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by James Brooks, founder and CEO at GlassView. How many people are watching a brand’s video ads? And for how long? Those questions are perennial ones for advertisers, particularly after Google recently agreed to third-party […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trigger Warning Google’s brand safety backlash leapt the pond Wednesday when telco giants AT&T and Verizon both said they will pull advertising from YouTube and the Google Display Network, according to reports. What’s going on? Some see a classic case of negotiating leverage. While Havas UK […]
As EVP of performance marketing for Interpublic Group’s MRM//McCann, it’s in Subu Desaraju’s purview to crack marketing cloud complexities in client deployments. Adobe, Oracle, Salesforce, IBM and Nielsen all built marketing clouds via acquisition, but with these ongoing investments come challenges around data interoperability and overall efficiency across their stacks. Although a number of platforms […]
