In the two years since the Trustworthy Accountability Group got off the ground, the industrywide fraud-fighting coalition has received more than 350 applications from companies within and outside the United States for TAG registration to get verified as a trusted partner. As of this time last year, the registration count was only about 100 mostly […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotX. In media, our past is dominated by the ongoing discussions of our future. From the moment the first TiVo shipped around the turn of the […]
The growth and product teams at delivery service app Postmates count on the same types of data to do their respective jobs: in-app behavior data, engagement data, location data and campaign data. All those data points, however, have to flow seamlessly for Postmates to balance the needs of its users, merchant partners and 65,000 couriers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Box Analytics Walmart is angling to be the next big ecommerce and ad platform. The retailer grew its ecommerce business more than 60% this year (though largely through acquisition) and expanded the number of ads from third-party sellers on its site, CNBC reports. […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Condé Nast’s Evan Adlman will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 25–26 on a panel titled “Data Accuracy And The DMP.” Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last two […]
Facebook Watch, the social giant’s video hub that went live for select users on Wednesday, already has a roster of digital video launch partners – like Time Inc., Hearst, Brit & Co., Tastemade, Quartz and McClatchy. But Facebook also wants to broker content deals with the likes of big TV companies like Univision, Major League […]
The NBA’s Sacramento Kings are entering the second season in the Golden 1 Center, the centerpiece of the team’s new data-driven fan experience. “We tend to think of the stadium as a platform,” said Ryan Montoya, CTO of the Kings organization. “Everything plugs into an operating system, and the data can be shared throughout the […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, global product and strategy lead, audience activation at GfK. In the last two or three years, it’s become increasingly common for publishers to unite to share audience data and extend the […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. E-Tail Wars Wal-Mart is in talks to acquire beauty subscription startup Birchbox, Recode reports. The retail giant has been on something of an M&A tear under US ecommerce chief Mark Lore, most recently with its July purchase of men’s ecommerce retailer Bonobos for $310 […]
Snap again came in below analysts’ expectations for its Q2 earnings announced on Thursday. Year-over-year, revenue grew 153% to $181.7 million in Q2 and 200% to $331 million for the half year. Quarter-over-quarter, revenue was up roughly 21%. Analysts expected Q2 revenue to clock in at $186 million. Daily active users (DAUs) grew 21% year-over-year […]
The Trade Desk reported Q2 revenue of $72.8 million, a 54% year-over-year increase from the same period last year, and upped its full-year revenue expectations to at least $303 million. In The Trade Desk’s Q1 earnings report, it raised 2017 revenue guidance from $270 million to $291 million. The continued growth was driven by mobile […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. Do you switch to “incognito mode” when you browse for things you want to keep private? Do you regularly delete the cookies on […]
Videology revealed Wednesday that it received an $80 million credit facility from lending and payment services provider FastPay and Tennenbaum Capital. Since its founding a decade ago, Videology has raised about $121 million in capital financing, but at this advanced stage in the company’s lifecycle, it didn’t necessarily make sense to raise another round of costly […]
Genesis Media revealed Thursday that it has merged with video ad platform Altitude Digital. The combined entity will do business as Genesis Media. Details of the transaction were not disclosed. The merger comes months after Altitude’s former CEO stepped down. The company, which started out as an ad net, was seeking to reposition itself as […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Yoav Naveh, vice president of video at Taboola. Brands love cookies, digital marketers love cookies and marketing executives around the world still love them for their ability to target the right audience. Our industry […]
Brands often have a long list of people they don’t want to show ads to: customers who just bought a product, current subscribers, non-subscribers or a group of people in their CRM database they know won’t qualify or be interested in a product. To avoid showing ads to people – a technique called audience suppression […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Head In The Clouds Of all the big marketing clouds buying ad tech, Oracle “may have the most influence when it comes to steering where those ad budgets are spent and not spent,” writes Mike Shields at Business Insider. A major factor there is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Martin, global business development manager at Playwire Media. Technological advances and a narrower focus on brand safety and inventory transparency (finally) have moved the digital media needle in the […]
Condé Nast’s Evan Adlman will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 25-26 on a panel titled “Data Accuracy And The DMP.” Until recently, buyers who wanted to access Condé Nast’s ad inventory programmatically struggled to find enough impressions to buy. “The perception when I joined was that there wasn’t much scale there, and it […]
Jebbit has a fresh approach to data collection: Ask the consumer to participate. The Boston-based startup, which announced a $6.8 million Series A on Wednesday, is helping enterprise brands and professional sports teams get consumers to proactively share their first-party data. The round was led by Manifest Investment Partners, with pinch-hitting from several strategic ad […]
When La-Z-Boy decided to use Oracle’s data management platform, it didn’t want the technology to sit around. Instead, it came up with a turbo-charged strategy to aggressively test, learn and adapt. The furniture maker’s agency, RPA, tested 168 audiences in 10 months using first-party, second-party and third-party data it loaded into the platform. Its audience-focused […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Close To Home Facebook launched an ad product for real estate brokers and home sellers to retarget users who search property listings. By connecting Facebook’s ad platform to a brokerage’s search data, the brokerage can resurface homes on Facebook and Instagram. “Real estate is […]
Every year, 75 million passengers travel through Heathrow Airport, shopping, eating and engaging with services as they wait to board their flights. But despite the thousands of interactions passengers have with its concessions, Heathrow itself knows very little about those people, said Simon Chatfield, head of eBusiness and CRM at Heathrow Airport. “Most of that […]
As its sell-side business takes off due to the success of its Prebid open source wrapper, AppNexus’ buy-side operation is treading water relative to rivals such as The Trade Desk. Now the company is considering downplaying it further. In recent months, AppNexus executives have pondered using parts of its buy-side business as a bargaining chip […]
Ever click on an ad by mistake? You and the rest of internet-connected humanity. On Tuesday, Facebook said it’s going to stop counting those errant clicks in its reporting for ads served through Audience Network and start barring publishers from including clickable white space in the background of their native ads. Beginning next week, if […]
While P.F. Chang’s first order of business is stir-fry, it’s also cooking up a fresh data strategy to support its new brand push. As the owner of 212 Asian-themed concept restaurants around the globe, P.F. Chang’s strategy – and its custom-built technology stack – once primarily catered to the dine-in audience. “As takeout and third-party […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Find Your Voice Voice search may feel like a far-off frontier to most marketers, but it’s already run-of-the-mill behavior for consumers, especially young adults. There are about 50 million voice-activated devices in US homes, mostly Amazon’s Alexa-enabled speakers, and voice queries have quickly grown […]
Tremor Video, one of the earliest video ad nets, has sold its demand-side business to the Israeli mobile ad platform Taptica for $50 million, the company revealed Monday. Tremor’s buy-side assets will be housed under an independent business division within Taptica called Tremor Video DSP. All of Tremor’s buy-side employees, led by longtime Tremor exec […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Phil Kyle, chief operating officer at Infinitive. Programmatic buying has been gaining traction in the video market for some time, thanks to advertiser interest and technology maturation. As a result, some industry analysts now […]
