Despite the wide rollout of its Premium subscription product in April, Pandora is still betting on ads for revenue. Now that Premium has hit the market, Pandora can refocus its efforts and resources on launching new ad products, including programmatic audio, in the back half of the year, said CEO and founder Tim Westergren on […]
Whisper, an app that lets its anonymous users post what’s on their mind, is still going strong after five years – even after other secret-sharing social apps like Yik Yak have closed shop. One reason for its longevity is that it is making money through programmatic advertising. Demand partners include Google, Facebook, Yahoo, AOL, OpenX […]
When it comes to location-based based data, targeting is the low-hanging fruit. The ripe opportunities center on using location to enhance behavioral profiles and connect online ad exposure with real-world activities. Easier said than done, however. Advertisers and agencies are interested, but the technology is still developing and there’s a fair amount of BS flying […]
Retailers like Miles Kimball usually focus on two tried-and-true digital advertising tactics to drive purchases. Bottom-of-funnel retargeting is efficient, but requires a visitor to go to the brand’s website. Top-of-funnel user acquisition marketing brings in new customers, but often at a high cost. The home decor and gift catalog, one of a half-dozen catalogs owned […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James G. Brooks, founder and CEO at GlassView. Programmatic advertising started with the premise that advertisers were unnecessarily limiting themselves. As MediaMath founder Joe Zawadzki explained, “At the time, it […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Greene, vice president of product strategy at AudienceScience. Despite delays and more than a bit of methodological controversy, Nielsen finally released its Total Content Ratings metric in February. The spirit of bringing GRP-style measurement […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standard Oil The five biggest publicly traded companies in the world are Apple, Alphabet, Amazon, Facebook and Microsoft. Why? Data. It’s why Tesla, which turns driver data into self-driving AI, is worth as much as GM despite selling 25,000 vehicles in the past quarter to GM’s […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Once upon a time, The Washington Post took a conservative approach to digital platforms like Facebook. Then Jeff Bezos bought the paper and everything changed. The latest episode of AdExchanger Talks brings you an in-depth discussion with Jarrod Dicker, WaPo’s head of commercial product […]
Gamblers from all around the world will unite in prayer Saturday, as the Kentucky Derby kicks off and the hopes for a big payout will be either answered or not. And Ian Williams, VP of marketing for TwinSpires, has placed his own bet on the European marketing automation platform Emarsys. TwinSpires is the official betting […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jaan Janes, senior vice president of market development at Yieldbot. The new law President Trump recently signed that rolls back many broadband consumer privacy protections has profound implications for consumers. But there’s another group […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Meehan, CEO at PadSquad. You can’t monetize poor creative. Yet so many content creators, brands and publishers simply “turn on” advertising with an automated ad tech solution and check […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Essentials Can Jet.com, acquired by Walmart for $3.3 billion, save the retail giant’s ecommerce operation and, by extension, make it competitive with Amazon? Bloomberg News outlines Jet CEO Marc Lore’s attempt to do just that by putting together a plan to branch out and sell […]
8 p.m. Katy Perry. That’s all. 7:40 p.m. Google Preferred FTW Google Chief Business Officer Robert Kyncl claimed Google Preferred (translation: Google’s top tier videos) has tripled its number of advertisers. Kyncl credited YouTube for turning publishers like BuzzFeed, Vice and AwesomenessTV into “daily destinations of can’t-miss programming.” Consumers watch over 1 billion of hours […]
Seven years after first embracing programmatic buying at scale through its secretive Project Hawkeye initiative, Procter & Gamble is saying goodbye to long-time ad tech partner AudienceScience. In its place the company will install Neustar as its data management platform alongside an assortment of demand-side platforms, including The Trade Desk. Ad Age first reported the […]
Seven independent ad tech companies debuted a programmatic consortium on Thursday that pools their supply- and demand-side cookie IDs into one shared identity asset. The consortium is helmed by AppNexus, MediaMath and LiveRamp, which provides the data matching. Other launch partners include Index Exchange, Rocket Fuel, LiveIntent and OpenX. And it’s a shot across the […]
All marketers want to personalize their messaging, but not every marketer can do it, especially without the resources to dictate who gets what message and when. That was one of the issues faced by GE-owned ServiceMax before it beta tested Demandbase’s Site Optimization tool. ServiceMax develops field service software for clients as diverse as Siemens, […]
AppNexus wants in on connected TV ad budgets. The ad tech company has doubled down on the infrastructure to support connected TV buying and selling by integrating the forecasting from its Yieldex acquisition with its video ad server. It also has added support for newer connected TV ad formats and long-form content. These developments should […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ed Kim, vice president of product and strategy at Nielsen Catalina Solutions. The silos are coming down between digital, mobile and TV, in all its different formats. Although the industry continues to splinter, the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, co-founder and chief product officer at Essence. Let’s get this out of the way: I’m biased. I set up an agency 12 years ago, and I still work […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hulu’s Nod To Netflix Hulu snuck in a hat tip to Netflix during its NewFronts presentation at Madison Square Garden on Wednesday. “We have more than than 47 million monthly users and 32 million are watching ad-supported content,” said Hulu’s SVP of ad sales, Peter Naylor. […]
Rubicon Project posted another quarter of significant declines as new CEO Michael Barrett attempts to turn around the business. Revenue declined 34% YoY to $46 million in the first quarter. Advertising spend declined 23%, to $191.5 million. Though the revenue slightly beat expectations, the stock slid a few percentage points in after-hours trading. Take rates […]
Facebook is still growing. The company reported on Wednesday that monthly active users are now 1.9 billion, up 17% year-over year – roughly one-fourth of the world’s population – while daily active usage saw an 18% YoY uptick to 1.3 billion. Mobile revenue, as always, is the majority of overall revenue at 85%, up from […]
Criteo welcomed Twitter’s revelation last week that it would stop investing in its retargeting platform TellApart due to direct-response headwinds. Criteo’s CEO said these changes could help its own business. “TellApart was a strong competitor for us in the US, so it was good news for us that they’re winding down that business, and [it] […]
Nearly five years ago, Quartz publisher Jay Lauf set out to create “the business news brand of our century.” Lauf sees Quartz well on its way to reaching that goal. At launch, the company aimed to provide readers with a mobile, social-focused alternative to current high-quality business news sites. Most, like The Economist, required a […]
When a public company is having performance issues, it needs an excuse. For Twitter, TellApart is shaping up to be that boogeyman. After barely a mention of TellApart on its earnings calls for several quarters, last week Twitter CFO and COO Anthony Noto implied that the remarketing platform will hurt revenue through the rest of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kate O’Loughlin, senior vice president of media business at Tapad. More than ever, advertisers, agencies and ad tech vendors are trying to find the best way to amplify the efforts […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Agency Henhouse There’s growing disquiet among ad agencies about exposure to the consultants who audit their media practices, according to Ad Age. Companies like Accenture and Deloitte argue their media auditing and digital agency groups are separate and the information is firewalled. But still: “This […]
Maker Studios, the YouTube multichannel network (MCN) it acquired for more than $500 million in 2014, has been absorbed into Disney’s larger digital portfolio. After months of layoffs at the struggling MCN, Disney revealed at its NewFronts presentation on Tuesday that it would roll Maker’s remaining creators and influencers into the Disney Digital Network, a […]
Twitter’s first-ever NewFronts pitch to advertisers: We’re like TV for millennials. But do people really want to tune in to Twitter to watch long-form live-streaming content? Bloomberg, which announced an expanded live-streaming deal with Twitter on Monday, is betting on the fact that consumers are ready. “When we see millions of people go to Twitter […]
