Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Etymology An oral history of how the term “header bidding” was cemented in the market underscores the absurdity of ad tech jargon – but also its necessity. When AdExchanger first covered the topic two years ago, terms like “pre-bidding,” “tagless” and “advanced bidding” were being used […]
The convergence of retail and ecommerce accelerated with a blockbuster Friday when it was announced that Amazon would buy Whole Foods for $13.7 billion and Wal-Mart is snapping up ecommerce men’s clothing company Bonobos for $310 million. The market response to the deals was clear, particularly to Amazon’s 11-digit investment in a brick-and-mortar footprint. The […]
The native advertising technology platform Sharethrough parted ways with company president Patrick Keane and CRO Mike Gaffney last week as it focuses on its programmatic exchange. Christopher Schreiber, who had been Sharethrough’s VP of marketing and communications for the past five years, also left the company. The executive departures are not part of broader layoffs, […]
Ad tech talent is packing up and moving on. Longtime ad tech insiders – many who started before the dot-com boom – see their peers moving to other industries or fleeing for safety into the arms of the duopoly. When Ari Paparo, founder and CEO of Beeswax, tweeted, “The best people are leaving the business […]
The 2017 Cannes Lions festival will be a first for MediaLink – though not in the sense of its presence. After all, the consultancy has been nearly ubiquitous for a number of years, with its sponsorships, the events it hosts like Daily Dose and Tech Talks and its suppers with an invite list full of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. The fun is over. For everyone. That includes the publishers jamming in 10 header tags and 50-plus tracking cookies into their site […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. With their strong focus on user experience, Facebook and Google have frequently talked about how consumers don’t like slow-loading pages, especially on mobile. As a result, both […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Crystal Ballin’ Global ad spend will hit $563 billion this year, according to a Dentsu Aegis Network forecast. Digital ad spend, expected to grow roughly 15% this year to $191 billion, will drive the overall growth. TV advertising, on the other hand, will grow 0.5%. And […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. This week’s podcast guest, Kieley Taylor, will speak at AdExchanger’s upcoming PROGRAMMATIC IO New York conference on October 25-26 on a panel titled “Battle of the Platform APIs.” Social media advertising continues to evolve at a breakneck pace, driven by video, a new generation […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re a brand marketer, would you like to see your ad running alongside nauseating video content? I thought not. My point is one about […]
A new IAB Tech Lab standard will help publishers and platforms make their header bidding container setups as efficient as possible. The lab will accept public comment on the standard through July 28. The lab decided to create a baseline standard because header bidding has started to mature. “We don’t create standards until something has […]
Three years after dissolving its VivaKi trading desk, Publicis Groupe has launched a data-driven center of excellence for its media agencies. The group, called Precision, formed about two years after VivaKi melted down its Audience on Demand trading desk and redistributed its staff to operating agencies. The new centralized group will offer support to programmatic […]
The slang phrase “I’ve got the receipts” has become a way to declare oneself the indisputable winner of an argument. Mobile shopping and analytics companies are learning to love the term as well. As image scanning and recognition software improves and the value of shopper data shoots up, a growing industry is devoted to accessing […]
McAfee uses account-based marketing to reach its target list of 788 companies in the Americas it wants to buy its software. McAfee made the switch to a more targeted B2B marketing approach last year. Because many IT buyers conduct research online before contacting a sales rep toward the end of the research process, the marketing […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Frank, head of StreamRail Platform at ironSource. The digital advertising world has come a long way in the last couple of years in its mission to fight ad fraud. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Our Better Angels Facebook’s and Google’s seemingly indomitable position in ad tech is chasing VCs out of the category. Crunchbase data shows ad tech VC deals diminishing since 2014 and some “once-bright categories might be has-beens,” Jason Rowley writes at TechCrunch. “The moat just keeps growing […]
Amazon on Monday quietly launched a self-serve platform called Advertiser Audiences, which lets advertisers upload their audience lists and CRM information, enabling tactics like audience matching and lookalike modeling. Advertiser Audiences is similar to solutions Facebook and Google released earlier, though Amazon’s tool has some key differences. The biggest strength, said Wunderman North America Chief […]
Publishers need scale to survive. Fusion Media Group is an example of that strategy in action. The modern Fusion Media Group is about a year and a half in the making. Univision first expanded by buying The Root from The Washington Post, and then a stake in The Onion. In August, it bought Gawker Media […]
Facebook made several overtures to openness on Wednesday with tools designed to give advertisers more control over where and how their ads appear across in-stream video on Facebook, Instant Articles and the Audience Network. “Advertisers want separate controls for inside the news feed environment and outside the news feed environment where ads are more deeply […]
Self-styled gentleman hacker Michael Tiffany is standing down as chief exec of White Ops. On Wednesday, the company announced that Tiffany, who co-founded White Ops in 2013, is transitioning to the president role, where he’ll work more closely with the engineers focusing on product innovation and on evangelizing fraud prevention in the industry. Sandeep Swadia, […]
Broadcast radio is getting a data-driven boost with the help of Nielsen Marketing Cloud. Nielsen announced on Wednesday that broadcast radio network Westwood One will use Nielsen’s data-management platform (DMP) to segment audiences across its broadcast and digital inventory. That makes Nielsen Marketing Cloud the first exclusively audio DMP on the market, said Damian Garbaccio, […]
Demand for connected TV inventory has skyrocketed this year due to more cable MVPDs turning on the programmatic pipes and the ongoing emergence of streaming offerings. “We’ve seen a huge number of CTV inventory requests coming through,” said Adam Lowy, the director of advanced TV and digital sales for Dish and Sling TV. That onslaught […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. I Wish I Could Quit YouTube So much for the boycott. Most of the advertisers that paused their YouTube spend due to brand safety concerns have now paused their moral outrage and are back on the platform, according to Axios. Read more. Google exec Allan Thygesen […]
Verizon completed its $4.5 billion acquisition of Yahoo’s search, email and digital media assets on Tuesday, almost a year after announcing its intent to buy the first-wave internet giant. Marissa Mayer, Yahoo’s embattled CEO since 2012, is leaving the company. Just because Verizon has cleared the first and most fundamental hurdle in creating Oath, the […]
Microsoft is beta testing a feature on its Bing search engine called Custom Audiences. It is designed to improve targeting by letting advertisers upload first-party files like CRM, purchase history and subscription data. If advertisers want to participate in the beta test, which has been underway for several months, advertisers must upload their data via […]
Like the packaged products he helps market, Omnicom Media Group Chief Research Officer Jonathan Steuer wishes data segments disclosed their ingredients on the side of the label. “You really have to dig to figure out what’s in [a segment] right now,” Steuer said Monday at the Advertising Research Foundation’s Audience Measurement Summit in Jersey City. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at Thunder. Many years ago, customer relationship management (CRM) platforms solidified their position as the systems of record for customer interactions and introduced the concept of data-driven […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Score To Settle ComScore dug into the media consumption habits of 870 households that consist of true cord-cutters – people who dropped a subscription for cable or satellite TV – as well as for a larger set of households with both linear and OTT subscriptions. […]
After years of will they/won’t they, MoPub is finally going to take better advantage of Twitter data. The mobile exchange, acquired by Twitter in 2013, is testing so-called audience packages in the form of audience segments powered by proprietary data coming from Twitter. The product is in alpha with a select set of partners. “The Twitter […]
