“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. “Willy Wonka and the Chocolate Factory” is one of the greatest movies of all time. I love the movie because Willy Wonka, like […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Evelina Grines, vice president of media and entertainment at MPP Global. Video audiences in the US are soaring, growing 46.8% from August 2016 to 2017, per the MPA. And while that’s good news, viewership […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Merge Lane Despite government opposition to AT&T’s proposed merger with Time Warner, the companies are full steam ahead building out an ads business to rival Verizon, Facebook and Google. AT&T hired PubMatic President Kirk McDonald as CMO of its new ad unit last […]
Yieldbot founder and CEO Jonathan Mendez has vacated that role. “Jonathan and the board came to a mutual understanding,” a company spokesperson confirmed to AdExchanger on Friday. The change was effective in early October, but Mendez is keeping his board seat. Yieldbot has had a tough year. It laid off a third of its staff […]
The organizers of the Digital Marketing Exposition & Conference (Dmexco) have abruptly parted ways with the conference’s co-founders, Christian Muche and Frank Schneider. In a memo dated Nov. 2, the conference’s organizer, Koelnmesse, extended its partnership with the show’s trademark holder, the German Association for the Digital Economy (Bundesverband Digitale Wirtschaft or BVDW), and cut […]
After Democrats won an unexpected cascade of seats in the Virginia House of Delegates on Tuesday, liberal technologists and the Democratic National Committee (DNC) are hoping to scale the programs behind those successful bids to other state races in 2018. Many of the data and technology products used by candidates in Virginia were backed by […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Chip Schenck, Meredith’s VP of data and programmatic, wants to take care of his advertisers – specifically the brands that have been with the publisher of Allrecipes, Shape and Better Homes and Gardens for the long haul. Among Meredith’s top clients over the last 100 […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Andy Vogel, global head of digital products at NewBase. The ad supply chain is underregulated, and this has become obvious with the recent Financial Times spoofing scandal that uncovered at least six industry players offering fake inventory. With […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, president at 360i. Coming fresh off my latest trip to Palo Alto visiting with tech powerhouses and the C-suite of one of my favorite clients, I’m feeling energized, […]
The Trade Desk reported net revenue of $79.4 million in the third quarter, a 50% jump over the same period last year. The Trade Desk increased its forecasted revenue for 2017 from $303 million to $306 million, and has beaten and increased its revenue guidance in all five quarters since its IPO. The company’s first […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku Surges Roku shares jumped more than 50% after reporting strong revenue growth in its first public earnings report on Wednesday. The streaming video service’s hardware sales, consisting of its namesake connected TV-box devices, grew 3.8% to $67.3 million. Roku’s software revenue, encompassing its […]
When Snap reported disappointing earnings on Tuesday, it said revenue was constrained by its shift from a direct sales model to a programmatic, auction-based model. Snap’s excuse mimics one that publishers used in the early days of programmatic to explain their revenue shortfalls, and it doesn’t fully take into account immaturities and nuances in Snap’s […]
The video player ad-serving interface definition (VPAID) standard, which was supposed to improve the delivery of digital video ads but struggled to hit its stride, will be sunsetted. The Interactive Advertising Bureau (IAB) Tech Lab revealed Thursday (read the blog post) that the unpopular nine-year-old video ad spec will be retired and replaced with two […]
AppNexus CEO Brian O’Kelley has been waiting 10 years for ad tech to become transparent. Less than a week after Rubicon Project slashed its take rate in half, to 10% to 12%, by doing away with buy-side fees, AppNexus said its fees are even lower. The company revealed it charges an 8.5% average to the […]
AI-driven marketing automation platform Artsai came out of a two-year-long stealth period on Thursday with plans to help brands cut down on marketing vendor fragmentation hell. Client Pandora has been using Artsai to help its ad partners with dynamic creative optimization and to gather and apply campaign performance data and insights across touch points. Pandora […]
Ericsson is taking the wraps off its DMP for telcos. On Thursday, the Swedish networking giant announced the global launch of Emodo, a mobile ad platform that lets carriers monetize their subscriber data programmatically. The release of Emodo follows Ericsson’s surprising intention to enter the ad tech space, which it announced in March at Mobile […]
The French video platform Dailymotion is a fraction of Google’s size – YouTube’s 1.5 billion-plus monthly viewers dwarf Dailymotion’s 300 million. But scale isn’t stopping the company from repositioning its platform to woo US advertisers and publishers from the dominant video-sharing site. Breaking into a video market ruled by streaming video services such as Netflix […]
When eBay launched 22 years ago as an auction platform where buyers bid on used items, it disrupted online shopping. But as consumer shopping habits evolved and ecommerce became table stakes, eBay’s brand and marketing strategy needed a refresh to compete with new entrants. Despite tough competition and a slow pivot to ecommerce, eBay’s revenues […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AT&T-Time Warner Merger In Doubt The AT&T-Time Warner acquisition seemed like a shoo-in under a merger-friendly administration. The market had confidently priced in the deal with a timeline for this year. But CNN reports that the Department of Justice is demanding Time Warner either […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John McDonald, executive vice president and group account director at DigitasLBi. About 30 minutes into the movie “Argo,” CIA officer Jack O’Donnell (played by Bryan Cranston) remarks, “This is the […]
Former Adap.tv CEO Toby Gabriner, who became AdRoll’s president in April, has been promoted to CEO, effective immediately. The company’s founding CEO, Aaron Bell, will transition to chief product officer. Gabriner has for the past year advised AdRoll, which wanted to evolve from an early retargeter focused mostly on Facebook to a mid-stage, cross-channel performance marketing […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of monetization at SintecMedia. Apple and Google have both made changes to their browsers recently, and at a recent panel I attended, publishers reported decreased revenues as a result. In […]
Leanplum is leaning into machine learning and mobile marketing automation with $47 million in Series D funding, announced Wednesday. The round was led by Norwest Venture Partners with pinch-hitting from existing investors, including Canaan Partners, Kleiner Perkins Caufield & Byers and Shasta Ventures, and brings the company’s total funding to just over $93 million since […]
The push for ad tech fee transparency is in full swing. Last week, Rubicon Project got rid of its buy-side fees, which will cut its take rate in half. While removing buy-side fees will help Rubicon’s reputation with publishers (The Guardian sued Rubicon over the fees) and buyers, the real drive for transparency comes from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Step By Step Amazon is beta testing an API for Amazon Marketing Services that will open programmatic access to self-serve and paid search ads. The API lets brands manage their bids, keywords, ads and budgets through connected buying platforms. While the Amazon Media Services […]
Snap said during its Q3 earnings call Tuesday that pricing pressure caused its CPMs to sink 60% year-over-year and 20% sequentially, as more advertisers switched from direct buys to using its self-serve programmatic platform. “The auction transition continued to impact Snap ad pricing during the quarter,” said chief financial officer Drew Vollero. “Most of [the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, senior vice president of omnichannel media at Information Resources Inc. (IRI). When my 5-year-old son opened his birthday present from my 72-year-old mother this summer, he proclaimed that Grandma […]
Messenger hopes to insinuate itself deeper within the customer journey. On Tuesday, Facebook released a closed beta test of a customer chat plugin as part of Messenger 2.2 that allows businesses to continue a single conversation thread across multiple channels, including Messenger and an advertiser’s own mobile and desktop sites. Businesses that integrate the customer […]
American Express on Tuesday launched a data-driven business division called Amex Advance. Along with it Amex is debuting a data platform designed to let marketers run custom audience segmentation and predictive modeling against Amex’s own first-party data. Amex Advance lets marketers and merchant partners use American Express’ database of deidentified cardholders to extrapolate insights about […]
