“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Wayne Blodwell, founder and CEO at The Programmatic Advisory. So far this year, header bidding has been adopted at scale by many of the world’s largest publishers. But it hasn’t […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jarrod Dicker, vice president of commercial product and innovation at The Washington Post. When balancing both proactive and reactive strategies, it’s a continuous battle for publishers to decide when to push and when to […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jeff Green Speaks The Trade Desk CEO Jeff Green takes the duopoly down a notch in an interview with Business Insider’s Mike Shields. “Google is one of the greatest inventions in my lifetime. But, if you think about it, 70% of their P&L is […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. For this week’s episode of AdExchanger Talks, we have The Weather Co. in the studio. Weather was ranked No. 2 on AdExchanger’s recent list of the Top 10 Programmatic Publishers for 2017. The IBM subsidiary is a huge seller of mobile app inventory, and has […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. In September, Apple will release new changes to Safari with iOS 11 called “Intelligent Tracking Prevention.” These changes will have large effects on the ad […]
As NBCUniversal’s portfolio has evolved, so has its sales pitch to brand marketers. When NBCU merged its linear and digital sales teams in 2015 and combined all its content groups, its client partnerships team assumed a greater role within its sales organization. That team, led by client partnerships EVP Ali Tarrant, became the broadcaster’s conduit […]
The Wall Street Journal recently began serving up content-driven ads, where a subscriber reading about oil prices might see a display unit with related content – thought leadership from financial advertisers like HSBC, Credit Suisse, Blackrock and ING. To ensure those ads are next to relevant content, the newspaper works with Smartology’s semantic profiling technology, […]
When South African agency Hitch Digital buys inventory programmatically, it finds that foreign publishers are often much more willing than local ones to strike private marketplace deals. In recent years, publishers like MSN, Hearst and Forbes readily set up private marketplaces for Hitch’s clients. But local publishers, whose content directly addresses the South African market […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gone In Six Seconds Fox is selling experimental six-second ad spots for its Teen Choice Awards show this month. The units are going for as high as $75,000, buyers tell The Wall Street Journal, although the strong early pick-up is in large part “due […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Sachs, CEO at OneSpot. Each day, millions of Americans grab a cup of coffee, jump into their cars and turn on the radio to hear the weather, day’s news […]
Updated with Q&A with Eric Eichmann, CEO of Criteo Criteo continues to soar high above the scrum of ad tech stocks. The company had a characteristically strong Q2, growing revenue ex-TAC by 32% to $220 million. Yet, “uncertainties” lie ahead, notably around Apple’s recent reveal that, come September, an update to its OS will include […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Khatib, co-founder and CEO at Granite Media. One of the most powerful aspects of the cloud platform is the innovation created by the unbundling of component services. There is a full menu of […]
Ad buyers decry the absence of addressability in OTT inventory, which they claim lacks the targeting and measurement capabilities to which digital buyers are accustomed. But an integration between Videology’s cross-screen video platform and Tru Optik’s CTV device graph, revealed Wednesday, aims to bring more addressability to OTT advertisers – at scale. Previously, Videology would target […]
Media agency vet Katie Ford was looking for a change. Over 23 years at Publicis Groupe, her passion for technology and data in a changing marketing environment had grown. So she left her role as President and Managing Director of Spark Foundry to become marketing solutions provider Amobee’s first ever chief client officer, the company […]
McCann Worldgroup has always operated under an integrated agency model. The IPG-owned network, whose agencies include media agency UM, creative agency McCann, database marketing agency MRM McCann, brand experience agency Momentum Worldwide, McCann Health, PR agency Weber Shandwick, shopper marketing agency ChaseDesign and a handful of other production and design shops, was founded in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MeTube YouTube is sweetening the pot for publishers by bundling its back-end video player with free video streaming and analytics, as well as control over ad inventory for videos streamed on YouTube.com, Ad Age reports. Consolidating video services with YouTube will also mean visibility […]
Rubicon Project has been steadily lowering its take rate over the past year to make its tech more appealing to publishers and buyers, who have pushed back against hidden fees. During its earnings call Tuesday, the company revealed that the declining take rates are one part of its strategy to offer the most value for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Herbst, vice president of programmatic data solutions at Bombora. Oil, steel, movies, games, credit, alcohol, stocks and bonds: They are all bought and sold, and each is rated by […]
Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as the core identifier. On Tuesday, adsquare introduced mobile cross-device capabilities into its exchange through partnerships with Tapad, Drawbridge and Adbrain. Crosswise is coming soon. Rather than building mobile audiences based on cookies, the industry’s de […]
Mapp Digital, the Marlin Equity-backed holding company housing the remnants of Teradata’s marketing tech stack, wants to take some business from the larger marketing clouds. One way it hopes to get there is by attracting upper mid-market and enterprise buyers like KFC and Infiniti that are looking for a modular marketing cloud with managed services […]
Pandora’s active listeners in Q2 declined 2.7% YoY to 76 million, the company reported on its Monday earnings call. That’s down from 78 million active listeners during the same period last year. To bolster its user base, Pandora will refocus its marketing efforts on getting users to sign up for its ad-supported tier and upgrading […]
Agencies are adding new wrinkles to their media-planning processes to make sure campaigns are relevant and informed by expertise across many marketing disciplines. “More timely, adaptive media plans for clients make it easier to respond to things that drive business results,” said Joe Maceda, head of Mindshare’s Invention Studio in North America. And as holding […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Alexa, Buy Me An Ad The industry has long been hoping for a contender to the duopoly, and many believe that company is Amazon. The ecommerce giant, which has made its ambitions in advertising clear, has broadened into home devices, search (where the giant […]
[pullquote][/pullquote]Even vendors need vendors. On Monday, cross-device provider Screen6 launched an offering called The Hub that Chief Strategy Officer Keith Petri called “a DMP for platforms.” “The fact is, data management is not as straightforward as our clients or even we have viewed it,” he said. The ecosystem is choked with data platform players ranging […]
After bidding against Viacom for Scripps Networks Interactive, Discovery Communications has emerged victorious in acquiring the lifestyle cable network for $14.6 billion in stock and cash, the company revealed Monday. [Read the release.] Viacom backed out of a bidding war late last week with the rival network after making an all-cash offer that reportedly fell […]
As branded content becomes a bigger part of media budgets, marketers need to show how content is driving results for their brands. They want to prove that content can create not just awareness, but also purchase consideration and sales. To help marketers achieve those objectives, Refinery29 rolled out a product Monday dubbed Converge to connect […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Bologna, president at one2one Media. There are two pressing questions that continue to raise debate in addressable television circles across the industry. When will national inventory enter the supply chain? And is the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. If you’re like me, you get calls, introduction emails and LinkedIn messages all the time from companies trying to figure out how to get the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Duopoly Daze Of Summer In case you weren’t sure, The Duopoly is very real. While both Facebook and Google parent Alphabet raked in billions of dollars in ad revenue this quarter, next-tier competitors like Twitter and Snap are struggling to keep up. The Duopoly […]
