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Must Read
Game On: Zynga Will Spend $250 Million To Acquire Mobile Ad Company Chartboost
Programmatic, Meet CTV: Ad Tech’s Latest Gold Rush
PE Firm Apollo Is Buying Verizon Media For $5 Billion
OpenAP Releases Identifier So Advertisers Can Buy And Measure Across Linear And Digital
IOS 14.5 Is Live, ATT Enforcement Begins – And Here’s How We Got Here
Apple Is Expanding Its Ad Business On The Cusp Of ATT Enforcement (Yep, You Read That Right)
IOS 14.5 – And ATT Enforcement – Is Finally Coming Next Week
It’s IPO Day For AppLovin, And CEO Adam Foroughi Explains Why First-Party Data Helped The Company Get There
Dollar Tree Launches Its Retail Media Network (We May Have Just Hit Peak Retail Media Network)
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Comic: Thin Ice
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