More marketers are moving programmatic strategy in-house, pushing agencies into an executional role, according to a study released by the Association of National Advertisers on Monday. Most marketers approach in-housing in a hybrid fashion, splitting responsibilities between their internal team and an external agency partner. Marketers increasingly are taking responsibility for strategy while agencies serve […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jim Wilson, president at Premion, a division of Tegna Inc. It has been a pivotal year for over-the-top (OTT) advertising. Advertisers are following the eyeballs, and significant ad dollars are shifting from cable to OTT. […]
Campbell’s Soup wants to help solve the daily “dinner dilemma” – that period between 3 p.m. and 5 p.m. when people figure out what’s for dinner. And who better qualified to brainstorm novel dinner recipes than IBM Watson? Last winter, Campbell’s Soup tested Watson Ads to dynamically recommend recipes in its ads, using the Chef […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jon Espejo, vice president of partnerships and operations at Accordant Media. Programmatic has traditionally been labeled as a marketplace with near-limitless inventory, which to a certain degree is still true. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peltz On Board Activist investor Nelson Peltz has been named to the P&G board. Peltz declared victory following a November recount, but lost by 498,312 shares in a final tally in December. However, in a letter to shareholders, company Chairman and CEO David Taylor said Peltz […]
Podcast publishers, rejoice: At long last, Apple has released the beta version of its podcast analytics tool. In June, Apple said it would share with podcast publishers aggregate online and offline listening behavior for episodes downloaded through iTunes and its Podcast player app. Previously Apple, which captures over half of all podcast listening, didn’t share […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rob Beeler, managing editor, research, at The 614 Group, chairman of AdMonsters and founder of Beeler.Tech. When shopping online, transactions are practically automatic and mistakes are by far the exception. When we buy something […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ran Ben-Yair, co-founder and CEO at Ubimo. Transparency has always been a hot-button industry word. In the past year, it’s gained even further currency, often from the heated rhetoric of […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Michael Bologna has been a key player in the unfolding story of advanced television since the beginning. He spent the first 21 years of his career at GroupM, most of it in so-called “emerging media,” a term that gradually came to include the clunky old […]
Since it began delivering makeup product lines in 2015, the London-based beauty startup Wunder2 demonstrates how savvy ecommerce companies can use Facebook targeting and video campaigns to push into retail distribution. Wunder2 follows in the footsteps of Facebook-centric startup brands like the mattress-in-a-box manufacturer Purple, which landed its first retail distribution deal last month, and […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pandora’s Music Box Pandora now allows nonsubscribers to listen to music on demand after watching a 15-second video ad, a major change to its service and revenue model. Pandora’s 73 million unpaid US users cited song selection as their top request last year, and […]
Criteo’s stock plummeted nearly 27% midday Thursday, as the ad tech company revised its Q4 business outlook in the wake of Apple’s latest iOS browser update. Apple’s Intelligent Tracking Prevention (ITP) feature, designed to limit ad tracking on Safari browsers by crippling third-party cookies, will create more kinks for ad tech giant Criteo than it […]
Net neutrality is dead. But not without some high drama. In a 3–2 party-line vote Thursday, the Republican-majority Federal Communications Commission voted to repeal the Obama-era regs, which prohibit internet service providers like Verizon or Comcast from blocking, throttling or prioritizing content or from favoring their own media with better data or bandwidth. Moments before […]
The revelation that Kroger is developing a data-driven ad platform, Kroger Precision Marketing (KPM), to launch next year underscores how brick-and-mortars are trying to exert control over their data in the same manner as an ecommerce company. Yet the goal of a true brick-and-mortar walled garden is fraught with challenges. For decades, retailers sold anonymized […]
After weeks of buildup, Disney has finally pulled the trigger and will acquire several major assets from 21st Century Fox in a $52.4 billion all stock deal, announced Thursday. Those assets include 20th Century Fox’s film and TV studios, cable networks like FX and National Geographic, stake in foreign networks Star India and UK-based pay […]
Rubicon’s CEO Michael Barrett will speak at AdExchanger’s upcoming Industry Preview conference on January 17 – 18, 2018 at the Grand Hyatt New York. Rubicon Project is in the midst of a risky move – one that CEO Michael Barrett thought he could avoid when he joined nine months ago. Because of customer outcry, the company stopped charging […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julia Amorim, CEO at MediaNet. When you’re negotiating your mortgage, you want some flexibility from the bank. When you’re practicing yoga, you need flexibility in your limbs. And when you’re […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Almany, senior director of advanced integrations at SpotX. Header bidding exploded as a display tactic in online advertising, but adoption for video has been slower. Many publishers and tech providers are taking what they’ve […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Year’s Diet Vendor culling is real, at least on the sell side. And the advent of GDPR will likely shrink the vendor community even more [AdExchanger coverage]. But this year, publishers cut the number of supply-side platforms they work with by 20% on […]
Many digital publishers have had nothing but bad news to share this Q4 – from golden child BuzzFeed laying off staff to Mashable being sold for a bargain-basement price. But The New York Times is telling an upbeat story about its business with a new storyteller at the helm: Sebastian Tomich. Tomich, the company’s former […]
Smart-TV manufacturer Vizio is back in action following February’s settlement with the Federal Trade Commission over its lack of a consumer opt-out for data collection. Since then, Vizio’s data division, Inscape, has been busy courting vendor and agency clients after Vizio revised its privacy policy, said Jodie McAfee, SVP of sales and marketing for Inscape. […]
When ads show up next to questionable content, consumers are far from impressed. Sixty-four percent of adult consumers say a brand’s reputation is at risk if its media appears next to hateful or derogatory content, according to research released Wednesday by Omnicom media agency Hearts & Science, which surveyed roughly 1,500 consumers ages 22-45 across […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Henry Hyder-Smith, founder and CEO at Adestra. Over the past couple of years, one topic prevails whenever marketers, data professionals and executives get together: the EU’s General Data Protection Regulation […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Moore Shady Facebook Ads Alabama residents were being targeted with partisan Facebook ads leading up to Tuesday’s divisive Senate election. And despite tightening its standards around political ad disclosures earlier this fall, Facebook isn’t giving a lot of information about where those ads were […]
Ads.txt research released Tuesday shines a new light on the extent of the harm done to major publishers by inventory resellers and lax supply chain standards. A joint study from Google, Amobee and Quantcast that examined Ads.txt data found rampant counterfeit inventory available to DSPs that seemingly came from 16 media companies, including Turner, The […]
CPG advertisers running on Conde Nast properties will be able to target, optimize and measure campaigns using purchase data from Nielsen Catalina Solutions (NCS) beginning in Q1 next year. The publisher wants to marry its expertise in creative development and sponsored content with an attention to attribution and the bottom line. “If you are not […]
Champagne used to be reserved for special occasions, but Moet Hennessy USA wants consumers to see its luxury products as more of an everyday utility. The company teamed up with its creative agency, Rehab, and Amazon’s voice-activated service, Alexa, to create Bottles and Bubbles, a customized “skill” or application. Once users command Alexa to “open […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Danielle Levitas, senior vice president of research and professional services at App Annie. As consumers increasingly spend time in apps for their everyday needs, apps are becoming the primary and […]
Wine brand Josh Cellars doesn’t have a taste for traditional media. “We made a choice to stay away from broadcast TV and cable, at least for now,” said Renato Reyes, CMO of Josh Cellars’ parent company, Deutsch Family Wine and Spirits, whose portfolio also includes more household names. Deutsch is the US distributor of Yellow […]
