Although Roku’s device sales make up 59% of its revenue, the growth of the segment is declining as Google, Amazon, Apple and other competitors push for more market share. However, its platform business, which consists of ads and subscription revenue, has expanded rapidly and now represents 41% of Roku’s total revenue. Advertising accounted for 67% […]
As it finalized its $145 million acquisition of Rocket Fuel on Wednesday, Sizmek named Mark Grether to take over as CEO. Simultaneously, the company said it would sunset the Rocket Fuel brand and integrate its DSP and DMP assets into a single demand-side stack under the Sizmek name. A co-founder and former COO of WPP […]
Before Yieldbot CEO Jonathan Mendez laid off one-third of the company’s employees in mid-July, the company had suffered a series of setbacks. With $10 million in funding last year, Yieldbot bet on a header bidding wrapper that didn’t pay off. Instead, AppNexus won the header bidding wrapper wars with Prebid. Then it had a bad […]
At agencies, “centers of excellence” are on the outs. Instead, holding companies are moving the specialists who once powered their analytics hubs and trading desks closer to client work by embedding them in account teams at their operating agencies. “The idea is to infuse a data-driven philosophy and culture within agencies and support [them] not […]
LinkedIn on Wednesday launched the LinkedIn Audience Network, a platform enabling advertisers to serve sponsored content on sites and apps beyond its own feed. These properties include desktop placements on parent Microsoft’s properties like MSN and Outlook.com, as well as on third-party publishers through integrations to exchanges like MoPub, Google’s AdX, Rubicon and Sharethrough. LinkedIn […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Progress Report It’s been a busy eight months since P&G Chief Brand Officer Marc Pritchard mandated a major cleanup across the digital ad ecosystem. That effort is now is 50-60% complete, with agency transparency at 80% completion, fraud elimination almost halfway there and third-party […]
Another video DSP is off the market. After Sky News reported in August that London-based ad tech company RhythmOne had expressed interest in acquiring video ad platform YuMe, the company pulled the trigger on Tuesday. The deal – a combination of both cash and stock – is worth $185 million. Upon the sale’s expected closure […]
Location-based apps are getting an unexpected reprieve from Apple’s blue bar mandate, an overlay at the top of the phone screen designed to tell users how and when apps are using their location data. In the fifth beta of iOS 11 (the mobile operating system is set to ship Sept. 13), Apple reversed course on […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andrew Broadstone, director of product management at Brightcove. The advent of the VPAID era came with a lot of false hope and promises. VPAID – Video Player-Ad Interface Definition – was supposed to be […]
The second-price auction is crumbling. All the major exchanges/SSPs – with the exception of Google AdX – are rolling out or are deep in experiments with first-price header bidding auctions. The tests vary in aggressiveness and scope from exchange to exchange, with AppNexus, Index Exchange and OpenX leading the charge, and with visions of much […]
Pacific Data Partners CEO Pieter De Temmerman will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26. Account-based marketing (ABM) may be the all the rage among B2B marketers, but technographic marketing is emerging as a complementary targeting tactic. Marketers use ABM to target specific roles at a company or companies, while technographic marketing targets […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pledging An Oath In a podcast with Recode’s Peter Kafka, CEO Tim Armstrong says Oath over the next year will take the scaffolding off its Verizon-backed data-driven marketing platform, with a goal of carving out a space distinct from the duopoly. “We may compete […]
Consumer packaged goods (CPG) brands are threatening steep investment pullbacks if higher standards aren’t met on marketing measurement and transparency. And those Fortune 500 CPGs, including Procter & Gamble, Unilever, Mondelez, Nestlé and Kraft, seem to be holding to their lines in the sand. In the past few weeks, holding companies like IPG, WPP and […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Supply-path optimization (SPO), or, as I like to call it, supply pathing, might not sound like the sexiest topic, but is suddenly the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erik Matlick, Founder and CEO at Bombora. Prior to the rush to big data, and before mobile and social ate the world, the best practices and tactics that B2B and […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. PE Strikes Again Private equity firm GTCR on Thursday snapped up a majority stake in Simpli.fi, the programmatic ad platform helmed by Frost Prioleau, for an undisclosed sum. “They’re stepping into the shoes of our existing shareholders,” including Progress Ventures, Prioleau tells AdExchanger. He […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. After graduating Stanford in 2010 with a degree in math and computational sciences, Anneka Gupta took her first software engineering job with a company called Rapleaf. That was seven years ago, and she’s still there – though the company and its positioning have changed utterly. […]
Cross-screen startup VideoAmp said Thursday it has raised a $21.4 million Series B growth round led by Mediaocean, with support from existing investors, including the German broadcast giant RTL Group. Mediaocean CEO Bill Wise will join VideoAmp’s board of directors. VideoAmp has raised $36.6 million in total and will use the growth financing to hire […]
MoPub is getting very cozy with its viewability vendors. On Thursday, the Twitter-owned mobile ad exchange released the latest version of its SDK, bundled with viewability support from Integral Ad Science and Moat. MoPub’s SDK is integrated with just shy of 50,000 apps. As the buy side bangs the drum on independent verification and uniform […]
Digital media publisher HowStuffWorks is spinning out from parent company System1 as an independent podcast network with a $15 million Series A investment from The Raine Group, the company said on Thursday. HowStuffWorks, which launched as a website in 1998, publishes and distributes podcasts, video and other digital content that explores curiosity-driven topics. Popular podcasts […]
In its short, two-year lifespan, FuboTV, a streaming video service specializing in live sports content, has mostly monetized through paid subscriptions. But after raising a $55 million Series C round in June – and pushing to grow subscribers for its new skinny bundle, Fubo Premier – it’s turned its attention to its tech stack. FuboTV […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marco Kloots, CEO at Platform161. The challenges associated with the upcoming European General Data Protection Regulation (GDPR) are well documented. The opportunities, not so much. The fact is, GDPR is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Onboard-orama Pandora partnered with Neustar to let advertisers onboard their first-party and CRM data in a self-serve fashion. Read the release. Pandora previously offered data onboarding as a managed service. Brands can build custom audiences to reach Pandora listeners on their own, rather than […]
German broadcaster RTL Group, which acquired a 65% stake in the video ad server and supply-side platform SpotX in 2014, said Wednesday that it has purchased the remainder of the company for $145 million. RTL, which houses SpotX with other technology and content assets under a division called the RTL Digital Hub, also plans further […]
Many advertisers want reach, but when Canada Dry executed a campaign with Spotify and Adobe, it optimized against a softer metric: mindset. “We don’t think of consumers as just 18-49-year-olds or young millennials,” said Brit Sundberg, programmatic media and data strategy manager for Dr Pepper Snapple Group, which owns Canada Dry. “We think of our […]
Where a person goes can be used as a solid signal of intent, but that signal gets stronger and more predictive when location is combined with shopper marketing data. Although the insights aren’t always intuitive, they’re always useful, said Kim Riedell, a Digilant vet and SVP of Advantage Media, the media-buying arm of Advantage Solutions, […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Denis McFarlane, chief executive officer at Infinitive. Google’s recently announced deprecation of DoubleClick Sales Manager (DSM) has caused some consternation in the publishing and mar tech worlds. After July 31, 2019, DSM users will no […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pick A Side As more brands and agencies demand transparency, ad tech dynamics are shifting in favor of pure-play DSPs and SSPs. “Straddlers have a conflict of interest as they need to fill that inventory for their own financial reasons,” Dan Davies, SVP at […]
Digital marketing platform Valassis acquired ad network MaxPoint for $95 million, the companies said Tuesday. Read the release. Valassis itself was acquired by private equity firm Harland Clarke Holdings in 2013, and it will take the public company MaxPoint private. “The acquisition of MaxPoint … will create greater strength in managing integrated media delivery campaigns […]
