A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
Must Read
How Online Grocery Seller Hungryroot Benefits From Not Launching An Ad Platform
TransUnion Acquires Neustar In $3.1 Billion Deal With An Eye On Identity
Meet System1, The Billion-Dollar Ad Tech Biz IPOing Later This Year
Why Spectrum Brands Is Bringing Its Amazon Advertising Approach To The Web
Mediaocean Switches Private Equity Owners, As It Evolves For An Internet-Delivered Age
Madtech Founders Spot Advisory Opportunity For Ad Tech Vets
UK Could Scrap Cookie Pop-ups And Some GDPR Restrictions
Shopify Pushes Further Into Social Channels, As The Hunt For Online Customers Intensifies
Ad Tech Turns To Social Creative To Bring Life Back To Banner Units
»
Comic: Full Transparency
Enjoying this content?
Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!
1 Comment
Add a comment
Great point. Our CEO often says, "programmatic tools are quickly becoming the base tools for all marketing programs". Programmatic insights aren't just important for programmatic advertising but for all marketing programs.