Home Ad Exchange News The New York Times Profiles NBCU’s Linda Yaccarino; Accenture Interactive Buys Ecommerce Firm Media Hive

The New York Times Profiles NBCU’s Linda Yaccarino; Accenture Interactive Buys Ecommerce Firm Media Hive

SHARE:

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Birds Of A Feather

NBCU ad sales chief Linda Yaccarino gets the profile treatment in The New York Times. Despite the momentum behind ad-free content like Netflix, Amazon and Hulu, she says “everyone agrees that advertising-supported content needs to remain the main driver or the epicenter of the business.” Those streaming services still rely on ad-supported content, and a shift to 100% original content “would be absolutely unaffordable” for the subscription rate. Yaccarino brought Fox Networks head of ad sales Joe Marchese to speak at an internal event earlier this year, a sign of how frustrations with new media platforms “have cast old rivalries in a new light.” In an age of Facebook and Netflix, TV nets like NBC and Fox can be rivals and still on the same team. More.

Very Hungry Caterpillar

Accenture Interactive has a seemingly insatiable appetite for agency capabilities. The digital agency arm of the management consultancy acquired ecommerce solutions provider Media Hive on Monday, its 13th agency acquisition in the past five years. Media Hive touts expertise in cross-channel commerce strategy, app development and cross-channel retail experiences. “We will bring together Accenture Interactive’s omni-channel marketing expertise and scale with Media Hive’s robust technical and retail expertise to drive the ultimate commerce experience for our clients,” said Glen Hartman, head of Accenture Interactive. Read the release.  

Data Boost

Dentsu Aegis Network reported Q1 2017 earnings on Monday with roughly $2 billion in revenue and gross profit growth of almost 18%. Fifty-five percent of revenue is now digital, CEO Toshihiro Yamamoto said on the call. And Merkle, which the group acquired in August [AdExchanger coverage], is already bringing in significant revenue. “Total performance was driven by good organic gross profit growth and a strong contribution from recent acquisitions, particularly Merkle.” Read the release.

Creative Hack

Days after reporting disappointing first-ever earnings [AdExchanger coverage], Snap debuted a camera-based ad unit that reverses its AR selfie lenses onto user surroundings. Users can superimpose brand images onto their surroundings, add geofilters and tap on images to make, say, clouds vomit rainbows. MGM Studios purchased the unit for its movie “Everything, Everything,” but Snap will also allow buyers to purchase lenses for smaller, regional deals. Snap plans to combat slow user growth by lowering the barrier to creation, CEO Evan Spiegel said during the company’s earnings report. Recode has more.

But Wait, There’s More!

You’re Hired!

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.