Frontier Airlines is on a quest to facilitate direct customer relationships. To do that, it’s turned to Qubit to build a personalization engine from scratch. While site personalization and cross-channel communications used to be more of a “nice to have” for brands, it’s now table stakes for airlines like Frontier. “For a lot of customers, […]
When Norwegian telco Telenor acquired cross-device vendor Tapad in February 2016, it seemed comparable to Verizon buying AOL. One year later however, Telenor is using Tapad’s tech to drive sales and customer acquisition for its own products, rather than making its data available on the open exchange. Tapad also continues to operate as a standalone […]
by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher, Kelly Liyakasa and Ryan Joe Programmatic advertising comes in many flavors. A handful of brands load up to take their buying fully in-house. Many give their agency partners carte blanche. Other brands take ownership of the tech contracts and segmentation, while letting their agencies pull the […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bill Wise, CEO at Mediaocean. TV’s digital moment has arrived. Within the very week in which Netflix and Amazon scored Oscar wins, YouTube announced YouTube TV, its planned subscription service bringing major network content […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lines In The Sand The ANA has demanded walled gardens – specifically Amazon, Pinterest, Snapchat, Twitter, LinkedIn, Foursquare and Instagram – open their platforms to third-party audits. Google and Facebook have agreed to such audits, though the industry “would appreciate both companies keeping the marketing community […]
Concerns over ads appearing next to extremist YouTube content has led Havas UK, The Guardian, L’Oréal and the UK government to pull advertising spend from YouTube and Google Display Network. The UK government’s interest in stamping out extremist videos has been brewing for some time. According to a February article in The Times, the UK […]
Welcome to episode No. 18 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. “Failing” never felt so good. The New York Times is riding a wave of goodwill from loyal readers in the early months of the Trump presidency. Rising subscriptions and audience engagement have created momentum as the company strives to grow […]
When Merkle launched as a CRM and performance media agency in 1988, its strong data repository and direct-response focus set it apart from other media agencies. As marketing went increasingly digital, Merkle’s strong data foundation laid the groundwork for a natural evolution into programmatic buying, turning it into a competitor for digital and media agencies. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Wright, CEO at iotec. In the last few weeks I have had time to think about media before the web came into our lives. Before the first “Trainspotting” and […]
Want to know what large-scale mobile ad blocking looks like? Go to Asia, specifically China and India, where the bulk of the world’s new smartphone users are entering the market. A PageFair report last year said mobile browsers with pre-installed ad blockers more than doubled over the previous year and now outnumber those without ad […]
Sponsored content is going programmatic, courtesy of a partnership between native ad company Nativo, and demand-side platform The Trade Desk. GroupM’s native ad division, Plista, will be a key buyer in the new partnership. The deals transact via a private marketplace, but with fixed pricing. Nativo will add in a programmatic guaranteed option later this […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Neil Lustig, CEO at Sailthru. The struggle that publishers are facing when it comes to monetization is so pervasive that many aren’t even bothering to hide the evidence. But it’s not earnings reports, revenues […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AI, Meet Paid Media As part of a deal between Google and Disney, Google’s voice-activated assistant Home slipped a promo for the upcoming “Beauty & The Beast” premiere into its morning recitation (weather forecast, schedule, commute, etc.). Google maintains it’s not an ad, “but it’s definitely […]
Soon after Adblock Plus (ABP) developer Eyeo revealed the publisher, brand and ad tech executives on its Acceptable Ads Committee (AAC) Wednesday, many of those members’ employers swiftly distanced themselves. Dell, Condé Nast and Rocket Fuel are among eight companies with members on the committee. The panel would manage ad policies for Eyeo’s Acceptable Ads […]
Unlike in digital, where marketers can buy across multiple publishers, TV planning is largely limited to a single broadcaster’s inventory. Fox, Turner and Viacom have jointly formed an advanced audience platform called OpenAP, which will roll out to media agencies and advertisers in early April, to try to solve that challenge. While each network has […]
XAd only wants advertisers to get paid if someone actually walks in the door. On Thursday, the location-based mobile ad network said it would allow brands to transact on a cost-per-visit (CPV) basis. Advertisers will be able to make media buys based on foot traffic-related KPIs and only pay for performance. It’s an appealing proposition […]
As a challenger to Shutterfly, the digital photo book startup Chatbooks has sought to carve a niche with millennials and moms since its 2014 launch. The brand’s initial marketing strategy has been mostly organic and word-of-mouth, but last fall it stepped on the paid media gas pedal and bought its first linear TV ad. Since then, Chatbooks has invested […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nathan Woodman, senior vice president of strategic development at IPONWEB. There’s a scene in the 2002 Tom Cruise movie, “Minority Report,” that has become legendary in marketing and ad tech […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ads Can Do It! The ad-supported internet is a boon to the US economy. According to an IAB report led by Harvard Business School professor John Deighton, the ad-supported internet drove more than $1 trillion into the US economy last year, more than doubling in the […]
Brian Lesser, CEO of GroupM North America, will speak at Programmatic IO on April 5 in San Francisco. Marketers are under pressure to transform their businesses around digital while keeping costs low, so agencies have to evolve their business models to meet these demands. At GroupM, that evolution has played out with the launch of mPlatform, which […]
Havas Media is going through a brain change thanks to IBM and Watson developer Equals 3. While Havas’s relationship with IBM goes back for decades, it was mostly on the creative side. But Havas Media has over the past year been installing and training a Watson-powered artificial intelligence (AI) solution – in the form of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tasso Argyros, co-founder and CEO at ActionIQ. Technology revolutions are messy. I know. I lived through one with my last company, Aster Data. But if you survive a tech revolution, you are […]
Viewability vendors, including Integral Ad Science, DoubleVerify and Moat, are banding together in an uneasy alliance to tackle in-app viewability using open-source software – but the problem is far from solved. “The spirit of the open-source initiative is a good thing,” said Moat CEO Jonah Goodhart. “It’s not comprehensive measurement, though.” Opening The Way In […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group. There is an ongoing contentious relationship between sales and operations in digital publishing that is well documented. In a fast-paced, high-demand and increasingly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Godzilla Vs. Mothra EMarketer’s latest macro forecast shows Facebook and Google consolidating power and share across mobile, display and search. Facebook’s US ad revenue will surge 32% to $16.3 billion this year, giving it almost 40% of the US display market and stealing share from Google, […]
Rubicon Project founder Frank Addante has stepped down as CEO. Former AdMeld and Millennial Media chief Michael Barrett is Rubicon’s new CEO, effective immediately. Addante will switch to a strategic and advisory role as chairman of Rubicon’s board. Barrett has a history of turning companies around and getting them sold. As CEO of Millennial Media, he took a company […]
On May 10, eBay will part ways with its longtime ad rep firm, Triad Retail Media, which was acquired by Xaxis last October. Recode first reported the separation. EBay will move its ad sales team in-house, claiming this migration will allow it to take more direct ownership of its brand partnerships. “This is much more […]
Along with its eponymous New York stock exchange, Nasdaq Inc. powers more than 80 transactional markets around the world. Now, its blockchain technology powers a startup advertising exchange called the New York Interactive Ad Exchange (NYIAX), which plans eventually to create a market where digital media inventory could be bought and sold like stock on […]
The revenue opportunity around mobile ad spend is too big to ignore, said Dan Rosen, global director of advertising at Spanish telco Telefonica, at Mobile World Congress in Barcelona in early March. It’s why telcos like Verizon, Telenor, Telstra and SingTel are spending big on ad tech. Telefonica carved out a niche in the mobile […]
