As of Monday, the Federal Communications Commission has a new chairman: Republican Ajit Pai. Pai replaces Democrat Tom Wheeler, who stepped down on Jan. 20, inauguration day. The newly appointed chairman is far from supportive of most of his predecessor’s policies, including the recently passed broadband privacy regs and net neutrality. Pai famously stated in […]
Update 1/27: MediaMath said some employees were let go in December, but insisted those layoffs were not related to the executive reorg. The company said 13 were released in total, and seven were hired. MediaMath’s executive shuffle Friday, originally reported by Business Insider, was meant to improve its ability to sell enterprise technologies and services, said CEO […]
Is Time Inc. trying to take on Google and Facebook? The publisher announced Monday that it’s acquiring cross-device and mobile ad platform Adelphic to build what it’s calling a “people-based DSP.” Time Inc. has certainly been on a tech tear. The Adelphic deal, slated to close during Q1, comes just shy of a year after Time […]
Toyota is putting video behind the wheel. On Monday, Toyota, working with VaynerMedia, launched an online video-centric ad campaign to promote its 2017 Toyota 86 sports car to millennials – a generation more associated with Uber than car culture. But millennials are still buying cars. People ages 21 to 38 bought around 4 million vehicles in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Hirsch, CEO at YellowHammer Media Group. When a dam is breaking, you don’t just slap some duct tape on it to keep it together. It takes quality engineering to […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Justin Eisenband, director, corporate finance, TMT, at FTI Consulting and contributor to FTI Journal. As linear television viewership and MVPD subscriptions have declined recently, many TV ad sellers have been slow to react and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adapting MediaMath is shaking up its C-suite to prepare for what the company calls its “next phase,” reports Lara O’Reilly of Business Insider. The demand-side platform is moving executives into new roles and bringing on some new blood for key positions. Read the list of changes. […]
Google is enabling YouTube targeting based on search data, and will also release a proprietary YouTube measurement system. The company discussed the first development in a Friday blog post that went live just minutes before the US presidential inauguration. “Now, information from activity associated with users’ Google accounts may be used to influence the ads […]
Holding company trading desks this year are putting the focus on data and the ability to identify a customer across screens and platforms. That focus made owning data mission critical, and it’s shifted the focus away from programmatic as a silo and toward data management and activation across the board. As a result, “trading desk” […]
In the years leading up to the 2016 election, Democrats continued investing heavily in a shared data and technology platform, NGP VAN, across liberal candidates and causes. Republicans took a more market-based approach, with high-headcount, full-service shops meant to continue product development beyond election years. Republicans wanted competition where liberals emphasized collaboration. In the wake […]
Any publisher who is not a big platform company is on the express train to becoming a niche ads business, predicts Meredith Kopit Levien, EVP and CRO of The New York Times. “Up until now, we’ve been a niche consumer business with a $1 billion-plus newspaper ad business,” Kopit Levien said, speaking Thursday at AdExchanger’s […]
The point of advertising is to provide value to consumers, but by its nature “advertising doesn’t do that,” said Gary Vaynerchuk, a serial entrepreneur and founder of VaynerMedia. Vaynerchuk’s observation, shared Wednesday at AdExchanger’s Industry Preview event, highlights the cognitive dissonance experienced by many ad tech practitioners, whose job security depends on metrics rather than […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of publisher monetization at Operative, a SintecMedia company. It seems like only yesterday that publishers were excited for header bidding, the new innovation in programmatic ad management. Actually, it was […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Collins, CEO at Adelphic. If you are in brand management, chances are you have leveraged marketing-mix modeling (MMM). In case you haven’t, MMM is the well-used planning tool that […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Politicizing Innovation President Obama’s United States Digital Service (USDS) is, like many others, uncertain about what a Donald Trump presidency might mean for its organization. While Obama nurtured USDS and acutely understood the importance of technology and innovation, Trump hasn’t made it clear whether he’ll continue […]
Data management is like dental hygiene: No one enjoys doing it or even thinking about it, but you’ve got to stay on top of it or else the situation will get really messy really quickly. Joanna O’Connell, CMO of MediaMath, on Thursday moderated a panel about data management that felt like a good cleanse. […]
With half of all product searches starting on its platform, Amazon is giving Google a run for its money. “There’s an expectation from people who visit Amazon [that] they’re going to find anything they want,” Seth Dallaire, VP of global ad sales at Amazon Media Group, said Wednesday at AdExchanger’s Industry Preview conference in New […]
Rubicon Project’s foray into the buy side was brief: It’s shuttering Chango less than two years after the acquisition. IgnitionOne, which spun off from Dentsu in 2013, is picking up Chango’s 40 to 50 clients from Rubicon Project and a handful of employees – but nothing else. “The tech was not for sale,” IgnitionOne CEO […]
TV buying is becoming more data-driven, even on the linear side. But buyers and sellers are questioning whether audience targeting works on the medium. “’Should TV be bought on an audience basis?’ is still an outstanding question,” Donna Speciale, president of ad sales at Turner, said Wednesday at AdExchanger’s Industry Preview conference in New […]
Make no mistake about it: Accenture Interactive is here to eat the agency’s lunch. “Our clients asked us to get in this business,” said Glen Hartman, Accenture Interactive managing director for North America, at AdExchanger’s Industry Preview on Wednesday. Clients are starting to look for “nontraditional service providers” that can tie multiple threads together. That […]
Intuit’s TurboTax is one of the rare companies that blends its more traditional brand marketing investments in TV with digital and performance. This strategy, which happens at both the organizational and budget level, is intentional. “You’re consuming brand messages on television while surfing the internet on your phone or scrolling through Facebook,” said Cathleen Ryan, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, senior research analyst for programmatic strategy and analytics at the University of South Australia. With allegations that Russian hackers may have meddled in the US election, cybersecurity has made […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Friction Native programmatic startups like ShareThrough, TripleLift and Nativo have raised tens of millions, and native volume has jumped on the exchanges. But native still pales in comparison to the banner biz, reports The Wall Street Journal. Fewer than 10% of marketers running ads on […]
What are broadcast advertising leaders thinking about now, with addressable TV on the horizon but squalls demanding attention? Linda Yaccarino, NBCU chairman of ad sales and client partnerships, addressed her pressing concerns and goals with Jennifer Breithaupt, Citi’s managing director of media, advertising and global entertainment, at AdExchanger’s Industry Preview on Wednesday. Below are Yaccarino’s […]
Rubicon Project is closing its intent marketing business, which it entered in 2015 through its $122 million acquisition of Chango, according to a filing with the US Securities and Exchange Commission (SEC). IgnitionOne will pick up Chango’s clients and some of its employees in return for a fee from Rubicon Project. Rubicon Project said the […]
Fake news flourishes with easy access to programmatic revenue. Real news doesn’t. The online pub Slate – in the real news category – has been diversifying its revenue stream through subscriptions since 2014. But the 2016 US presidential election dramatically accelerated its membership growth – up 50% from 18,000 in November to 27,000 now. This […]
The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you can watch those spots well before the big game even airs, as the number of pre-Super Bowl ads on YouTube grew 200% since 2008, said Google. And the growing importance of online […]
The Chinese ad tech acquisition drumbeat continues. On Wednesday, Shanghai-based private equity firm Innotech bought data aggregator and discrepancy management company Ad-Juster. Terms of the deal were not disclosed, but industry sources told AdExchanger the sale was well within the eight-figure range. Even at the potential high end, that doesn’t touch the astonishing deal prices […]
Extreme Reach, whose video software helps brands (Coca-Cola, GM, Ford) and agencies manage creative rights as well as TV and video ad delivery, has hired former Oracle sales VP Bill Bagshaw as CRO. Extreme Reach’s former head of client services and sales, Patrick Hanavan, will become chief client officer. Bagshaw’s responsibility will be to get […]
