“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron Dodez, vice president of digital marketing at RPA. These days, sports commentary juggernaut Bill Simmons has found himself on the other side of the interview table, with his media […]
Home decor ecommerce site Wayfair is turning to its digital ad buying partner AppNexus to expand its media business. AppNexus will sell advertising across Wayfair’s ecommerce sites, which include Wayfair.com as well as Joss & Main, AllModern and DwellStudio. Using the same platform will make it easier to share data segments across Wayfair’s retail and […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Richard Hall, vice president of TV strategy at Videology. In the classic time-travel film “Back to the Future Part II,” Biff, the delightfully evil antagonist, uses a sports almanac from the future to place surefire bets […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Alternate Flight Path Twitter is moving away from the “social media” designation in favor of being a straightforward media network. CMO Leslie Berland suggests in a blog post that Twitter is a live news service, not “a place to find and connect with friends and family […]
It’s easy to forget, but Yahoo was once the largest and most promising digital media company – its stock a bellwether for the internet sector as a whole. By Q1 2017, regulatory hurdles permitting, that stock will stop trading as the company’s people, its portfolio of brands and its technology assets are absorbed into Verizon. To honor Yahoo’s important role in […]
WPP’s GroupM upended the industry’s mutual viewability standard back in 2014, when it promised to buy only 100% in-view ads for clients. Now it’s created an executive position to enforce that standard in all of its markets as well as to shield clients from a slew of other brand safety issues presented by digital advertising. […]
It’s been a bumpy road for Fiksu – from app marketplace rock star to ad tech cautionary tale – but now comes the next chapter. On Monday, the mobile app marketing platform, which was acquired by private equity firm Noosphere in early June likely as part of a fire sale, announced that it’s splitting itself into four […]
Facebook wants brands to know that its live-streaming platform is more than a free-for-all for unfettered personal broadcasts. Publisher partners are finding value when they augment Facebook Live within a larger content distribution strategy, even if monetization as a whole remains in test mode. “Facebook Live is a form of branded content for us, and […]
By Kelly Liyakasa and Zach Rodgers Verizon emerged victorious in the bidding contest for Yahoo, snapping up the media and technology assets of the still huge if perpetually down-at-the-heels digital media giant for $4.8 billion. The deal, officially announced Monday, dramatically extends the carrier’s addressable audience, adding 600 million monthly active mobile users that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Fraud costs marketers $7.2 billion annually, according to the ANA. Ask buyers who’s at fault and they’ll say they’re not sure, but they […]
The Canadian Broadcasting Corporation (CBC) turned on video header bidding with Index Exchange. The broadcaster and publisher requested that Index Exchange develop the feature because it wanted “to make more data-rich inventory available to [private exchange buyers],” said Jeff MacPherson, director of monetization platforms and services at CBC. The move will also boost yield for […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jes Santoro, senior vice president of programmatic and advanced TV at TubeMogul. I first started in this business nearly 20 years ago as an assistant national TV buyer at BBDO. Thinking back, it’s amazing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bronze Star Verizon has secured the winning bid for Yahoo’s core business with a nearly $5 billion offer, Bloomberg reports. The telecom giant will add Yahoo’s tech stack, its 280 million email accounts and a struggling (but still huge) portfolio of media properties. Between AOL and […]
If a brand is able to handle its own growth hacking, user acquisition, audience creation, tracking, measurement and testing, then fair enough – there’s no real reason to work with a digital agency. “But if you’re not Machine Zone or Supercell with a 50-person team that’s really good at that, then you do need us,” […]
Several major radio companies – iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group – said Thursday that they were collaborating with audio-recognition app Shazam to create an “audio audience measurement solution” that “will deliver market- and station-level audience metrics” across digital and terrestrial radio. According to a release, the metric uses these companies’ propriety data […]
It’s probably not a good idea to use Google Translate on legal language. Roughly two weeks ago, the Chinese government released online regulations that include new rules governing paid search results, embedded links, video ads and email advertising. A buried clause within the edict also seems to outlaw ad blocking – and when Adblock Plus realized […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oded Poncz, founder and chief technology officer at Ubimo. The families in “Game Of Thrones” (GOT) fight gory, bloody battles to sit on the Iron Throne and rule the seven […]
To get millennials talking about their money issues, the well-financed fintech company SoFi sponsored this week’s launch of Mic’s MoneyMic section. “It’s the last big taboo,” said Meg Ciarallo, SoFi’s VP of brand marketing. “Trojan made it OK to talk about sex, Tampax made it OK to talk about periods. But people are uncomfortable talking […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by AJ Okereke, head of revenue technology at Graphiq. Header bidding is a sell-side technology that allows advertisers to use real-time pricing to compete for a given impression within a publisher’s programmatic auction. This influx […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Transparent Earnings Publicis Groupe and IPG reported Q2 earnings with organic growth of 2.7% and 3.7%, respectively. For Publicis Groupe, growth is a rosy turn of events; last year, the holding company cut revenue projections after a wave of account losses and organizational challenges. On transparency, […]
To maintain transparent relationships with their agencies, brands must consider significantly investing in things like staffing, continuing media education and legal counsel, according to ANA and Ebiquity. In their most recent report, ANA and Ebiquity issued a long list of recommendations that also included hiring a “chief media officer” to manage agency relationships. It’s a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Roy Rosenfeld, co-founder and CEO at Stands. Sens. Mark Warner (D-Va.) and Chuck Schumer (D-NY) announced last week their intention to step up pressure on the Federal Trade Commission (FTC) […]
Three years ago, The Daily Beast had no sponsored content business. Now sponsored content accounts for 90% of its revenue. Plus, overall revenue is up 90% year over year. Buoyed by the success of its sponsored content business, the news analysis and opinion site is expanding into two new lifestyle verticals: style and food & […]
Like many companies, outdoor lifestyle brand Columbia Sportswear was no stranger to using 15- and 30-second YouTube videos as a complement to TV. Because consumers weren’t necessarily going to YouTube for “conversion-based” content like product reviews, Columbia experimented with 360-degree video to make its content more immersive. Columbia sent its production crew out with US […]
Accenture’s digital services group Accenture Interactive “never set out to disrupt the agency relationship,” said Bob Barr, its managing director and global B2B commerce lead, but that’s pretty much what’s happening. “Just from a digital perspective, we’re a [roughly $7] billion agency,” Barr said. “When I tell that to people, they just stop and go, ‘Huh. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Spotify Spotify is opening a new programmatic sales channel via partnerships with Rubicon Project, AppNexus and The Trade Desk. Ad Age reports that the rollout follows a tepid embrace of exchange selling that involves fixed-price auctions on audio-only platforms – and transacted via insertion orders. […]
When China released its first set of digital ad regulations two weeks ago, the impact on search was heavily discussed – and understandably so, since it impacted Chinese market leaders like Baidu and Alibaba. “But hidden among (the new regulations) is language that would seem to all but ban ad blocking,” wrote Adblock Plus (ABP) […]
Sprinklr, a company that helps large enterprises like McDonald’s and Microsoft manage their social media presences, raised $105 million on Wednesday, valuing the company at about $1.8 billion. Singapore-based investment firm Temasek led the round, which marks Sprinklr’s first major fund-raise from APAC investors. The Series F round brings Sprinklr’s funding total to $239 million. […]
Google launched a customer call center measurement and attribution solution on Wednesday alongside new research on call-based marketing. The product uses a unique identifier placed on Google’s search ads with tap-to-call functionality to tie inbound calls to an AdWords campaign. If the user goes to the company site instead and ends up making a call […]
