“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kobi Edelstein, vice president of advertising at Appnext. Advertising across any medium is always fluid and ever a delicate mix. Nowhere is this truer than in the mobile app space. […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeff Minsky, senior vice president of agency and client development at Unruly. It’s rarer to find multiple tech sectors applauding the Federal Communications Commission (FCC) for any action it takes than it is to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Youth Rubicon Project is joining up with “kid-safe” marketing platform SuperAwesome to power the first programmatic exchange reaching children under 13, Lara O’Reilly of Business Insider reports. The “REX” platform won’t use behavioral data in compliance with the FTC’s Children’s Online Privacy Protection Act. “Programmatic […]
Facebook’s top-line revenue surged dramatically in Q2, growing 63% year over year to $6.2 billion. Mobile ads continue to be the star of Facebook’s show, comprising 84% of total advertising revenue, up from 76% at the same time last year. The company’s costs grew much more modestly, allowing it to increase operating margin from 31% to 46%. […]
Yahoo and AOL sell the same stuff to the same advertisers and, once their sales organizations combine – likely after the deal closes around Q1 2017 – there will be plenty of layoffs. Yahoo CEO Marisa Mayer said as much in Monday’s call to investors as the acquisition progressed. She said the company already has its lowest headcount since […]
NBCUniversal finished its upfront negotiations on a high note, citing CPM increases of 12.5% for prime-time slots and even higher percentages for some networks – 13% on USA, for example. Comparatively speaking, NBC aimed for 7% to 8% CPM increases in 2015, but settled in at about 5%, which speaks to the strength of this […]
When Google vet Brit Morin created Brit + Co to focus on the millennial DIY set, she didn’t want to rely on the web’s surest, most turnkey form of monetization: banner ads. She thinks banner ads will become extinct. She also believes programmatic will fall by the wayside as advertisers choose branded content, video and […]
Sprint is starting to see the mobile wallet as a natural complement to and extension of its native app. Mobile wallet is on a user’s device by default – Apple Pay on iOS and Android Pay on Android – which creates a lower barrier to entry for brands that don’t have an app or want […]
Despite similar origins as Web 1.0 content portals, Yahoo’s inability to shake its roots and AOL’s decisive transformation into an ad tech company sent the two down starkly different paths, even as they both landed beneath Verizon’s big red checkmark: the communications giant purchased AOL for $4.4 billion last May and revealed its intention to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brandon Atkinson, chief people officer at AppNexus. Imagine driving to your office, dropping off your dog with a caretaker, leaving your laundry with a drycleaner and buckling up your cycling […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Creative Choice After a 5-month review, Del Monte is consolidating its agency business with performance marketing shop Epsilon. Managing multiple agencies is a burden, and the CPG giant hopes that Epsilon’s data and direct marketing expertise will help its brands stand out against private food labels. […]
Verizon won’t complete its $4.8 billion acquisition of Yahoo until next year, but that hasn’t stopped speculation about which pieces of ad tech will come along for the ride. As Yahoo and AOL built their respective ad stacks to serve publishers and advertisers over time, obvious crossovers have occurred. So what’s complementary, what’s redundant and […]
Cat fight. Shortly after Criteo sued competitor SteelHouse for allegedly engaging in click fraud and falsely representing its service to clients, the latter is firing back. SteelHouse filed a counterclaim against Criteo in the Central District of California court early Tuesday, alleging that “In an effort to win back customers, injure SteelHouse and blunt SteelHouse’s […]
With its acquisition of Yahoo on Monday, Verizon – and therefore AOL – is sinking its hooks into a treasure chest of cross-device data. “It’s very large and very deterministic,” said 360i president Jared Belsky. Cross-device connectivity was ostensibly one of the big motivators behind Verizon’s acquisition of AOL in May 2015, and now the same […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron Dodez, vice president of digital marketing at RPA. These days, sports commentary juggernaut Bill Simmons has found himself on the other side of the interview table, with his media […]
Home decor ecommerce site Wayfair is turning to its digital ad buying partner AppNexus to expand its media business. AppNexus will sell advertising across Wayfair’s ecommerce sites, which include Wayfair.com as well as Joss & Main, AllModern and DwellStudio. Using the same platform will make it easier to share data segments across Wayfair’s retail and […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Richard Hall, vice president of TV strategy at Videology. In the classic time-travel film “Back to the Future Part II,” Biff, the delightfully evil antagonist, uses a sports almanac from the future to place surefire bets […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Alternate Flight Path Twitter is moving away from the “social media” designation in favor of being a straightforward media network. CMO Leslie Berland suggests in a blog post that Twitter is a live news service, not “a place to find and connect with friends and family […]
It’s easy to forget, but Yahoo was once the largest and most promising digital media company – its stock a bellwether for the internet sector as a whole. By Q1 2017, regulatory hurdles permitting, that stock will stop trading as the company’s people, its portfolio of brands and its technology assets are absorbed into Verizon. To honor Yahoo’s important role in […]
WPP’s GroupM upended the industry’s mutual viewability standard back in 2014, when it promised to buy only 100% in-view ads for clients. Now it’s created an executive position to enforce that standard in all of its markets as well as to shield clients from a slew of other brand safety issues presented by digital advertising. […]
It’s been a bumpy road for Fiksu – from app marketplace rock star to ad tech cautionary tale – but now comes the next chapter. On Monday, the mobile app marketing platform, which was acquired by private equity firm Noosphere in early June likely as part of a fire sale, announced that it’s splitting itself into four […]
Facebook wants brands to know that its live-streaming platform is more than a free-for-all for unfettered personal broadcasts. Publisher partners are finding value when they augment Facebook Live within a larger content distribution strategy, even if monetization as a whole remains in test mode. “Facebook Live is a form of branded content for us, and […]
By Kelly Liyakasa and Zach Rodgers Verizon emerged victorious in the bidding contest for Yahoo, snapping up the media and technology assets of the still huge if perpetually down-at-the-heels digital media giant for $4.8 billion. The deal, officially announced Monday, dramatically extends the carrier’s addressable audience, adding 600 million monthly active mobile users that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Fraud costs marketers $7.2 billion annually, according to the ANA. Ask buyers who’s at fault and they’ll say they’re not sure, but they […]
The Canadian Broadcasting Corporation (CBC) turned on video header bidding with Index Exchange. The broadcaster and publisher requested that Index Exchange develop the feature because it wanted “to make more data-rich inventory available to [private exchange buyers],” said Jeff MacPherson, director of monetization platforms and services at CBC. The move will also boost yield for […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jes Santoro, senior vice president of programmatic and advanced TV at TubeMogul. I first started in this business nearly 20 years ago as an assistant national TV buyer at BBDO. Thinking back, it’s amazing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bronze Star Verizon has secured the winning bid for Yahoo’s core business with a nearly $5 billion offer, Bloomberg reports. The telecom giant will add Yahoo’s tech stack, its 280 million email accounts and a struggling (but still huge) portfolio of media properties. Between AOL and […]
If a brand is able to handle its own growth hacking, user acquisition, audience creation, tracking, measurement and testing, then fair enough – there’s no real reason to work with a digital agency. “But if you’re not Machine Zone or Supercell with a 50-person team that’s really good at that, then you do need us,” […]
Several major radio companies – iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group – said Thursday that they were collaborating with audio-recognition app Shazam to create an “audio audience measurement solution” that “will deliver market- and station-level audience metrics” across digital and terrestrial radio. According to a release, the metric uses these companies’ propriety data […]
It’s probably not a good idea to use Google Translate on legal language. Roughly two weeks ago, the Chinese government released online regulations that include new rules governing paid search results, embedded links, video ads and email advertising. A buried clause within the edict also seems to outlaw ad blocking – and when Adblock Plus realized […]
