Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IBM Garçon The Weather Co. will run a Campbell’s Soup campaign using technology from its new parent, IBM. Ads will prompt viewers to say the ingredients they have, and will respond with recipes and meal suggestions. “We really believe that this is the new frontier in […]
BlueKai co-founder and CEO Omar Tawakol will leave his post as general manager and SVP of Oracle Data Cloud on Friday, two and a half years after Oracle acquired his company. Eric Roza, the former CEO of Datalogix and current co-SVP of Oracle Data Cloud, will step up to lead the group, according to Tawakol. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Danziger, vice president of enterprise partnerships at The Trade Desk. In Shakespeare’s “Romeo and Juliet,” Juliet famously asked, “What’s in a name? That which we call a rose by […]
Cross-channel marketing intelligence platform Beckon has raised $10 million in a Series C round led by Venrock and other investors. Beckon had previously raised $23 million over the course of its five-year life span. The company will put the latest injection toward product development and staffing up on sales, marketing and engineering talent. Beckon was […]
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A growing number of political ad tech and data analytics companies are pitching their services to brands and agencies. It’s been a challenging election cycle for political technology firms, which have been fending off agnostic companies that see tech as fundamentally more important than partisan affiliation. These newcomers have successfully pried open budgets that were […]
Google has been actively pushing AMP (Accelerated Mobile Pages) since it launched last year. The company prioritizes AMP in the news carousel (increasing search traffic) and AMP pages are also showing up as regular search results, not just news searches. But AMP still has a way to go. In pursuing speed, the open-source project limits […]
Demandware has officially ascended into the clouds. The ecommerce platform that Salesforce bought for $2.8 billion in June became Commerce Cloud Tuesday, and will gradually retire the Demandware brand. Next step: integration. While that process won’t be entirely onerous – Demandware and Salesforce Marketing Cloud clients have “significant overlap,” said Commerce Cloud marketing SVP Elana Anderson – there […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trade Group Pivot? Online media trade body Digital Content Next (DCN) is creating an exchange, named TrustX, with inventory from 25 of its members, including ABC, Condé Nast, Hearst, NBCUniversal, The Washington Post, Meredith, ESPN, Vox Media and News Corp. DCN makes no profit and there […]
Another unicorn rides off into the eastern sunset. App marketing company AppLovin has agreed to be acquired by a Chinese private equity firm for $1.42 billion. “AppLovin” could also be used to describe the scene in China right now, where consortia of institutional investors have mobile fever. This acquisition, which was confirmed on Monday after […]
No more unwanted sound. Less autoplay. And say goodbye to expanding ads, Rising Stars, 300x250s and 728x90s. The IAB is tackling cross-screen advertising and intrusive formats in its first set of standard ad units released since 2012. The public can comment on the proposed new portfolio over the next two months. “Technology and the user […]
When Celestial Seasonings first redesigned its iconic packaging last summer to attract more millennial tea drinkers, it didn’t go over well. Although the Boulder, Colo.-based tea brand had invested in promotional and brand marketing to reinforce its new brand look, loyal customers weren’t having it. After engaging in consumer studies – and gathering consumer feedback […]
Although The Washington Post partners with Facebook Instant Articles and Google AMP, which help speed mobile load times, it’s also striking out on its own. Over a two-month period, a team of Post engineers cobbled together a proprietary tech solution called Zeus that sped mobile page-load times by 75%. Viewability improved by 20% in current […]
Cross-device targeting and foot traffic attribution and TV, oh my! Google revealed three products Monday in a blog post. Here’s the low-down. Precise Cross-Device When Google earnestly made its cross-device play last year, it was for measurement and optimization only. No longer. Cross-device remarketing for Google Display Network and DoubleClick Bid Manager lets marketers actually […]
Brands are starting to get more comfortable with performance-based app marketing – but they’re still transitioning. “Even just a year and a half ago when you talked to brand people, things like yield or breaking out ROI numbers by ad partner were like foreign concepts,” said Deniz Gezgin, director of digital marketing at Topps, which has […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotX. It’s not uncommon to hear conference panelists wax quixotic about how linear TV addressability will imminently become the standard of campaign fulfillment in the United […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and chief revenue officer at AppLift. Within the next few years, the crowded LUMAscape will have 70% fewer logos on it, which is a good thing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Balancing The ’Book Facebook ended last week in crisis after a report from The Wall Street Journal aired agency concerns over a misrepresented video advertising metric. The company had been counting every second all users spent watching, but divided that by only the number of people […]
Investors are bullish on location. “We think there is a lot of promise in location,” said Anders Richardson, managing director of Palisades Growth and an xAd board member, speaking at an xAd event in New York City on Thursday. “It’s amazing to me what it allows marketers to do.” In other words, providing a conduit […]
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Laura Ipsen walked into the office of Oracle co-CEO Mark Hurd on a Monday this summer, and the next day she had a new job as the general manager and senior vice president of Oracle Marketing Cloud (OMC). It’s her latest role in a 25-year career spent at some of the world’s large tech titans. […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Header bidding is here to stay. So it’s time we stop talking about what the technology does for publishers and start talking about […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ken Zi Wang, founder and CEO at Traction Labs. Twitter deserves props for closing a live-streaming partnership deal with the NFL. It beat out Facebook, Amazon and Verizon for the […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Couldn’t Stay Away WPP vet Kelly Clark will replace Dominic Proctor as global CEO of GroupM. Clark served as CEO of GroupM North America 2012-2015, before leaving to spend more time with his family. Prior to that he was worldwide CEO of Maxus, GroupM CEO in […]
Microsoft underwent big shifts in its platforms and ads business in the last year, first when it shook up its sales structure by outsourcing its direct order business to AOL and again, when it dropped $26.2 billion on LinkedIn. And now, Microsoft is eyeing artificial intelligence. It recently bought messaging app developer Wand Labs to beta test intelligent chat […]
Push is generally the purview of mobile apps, but Vizury wants to give ecommerce players the ability to take advantage of browser-based notifications. The Bangalore, India-based digital CRM company released a tool out of beta on Thursday that segments and retargets users with messages informed by a blend of in-app behavior and website visit data. […]
Xaxis is placing three bets on how it can evolve programmatic buying, according to global COO Nicolle Pangis. One, it wants to understand the entire consumer life cycle. That means using historical data and a team of data scientists to figure out when someone enters the market for an item and the best time to […]
Business intel and anomaly detection tool Anodot is looking for what doesn’t make sense. “Traditional BI and visualization only gives you answers to the questions you think to ask, but when you’ve got a lot of data, doing that manually becomes almost mission impossible,” said Anodot CEO and co-founder David Drai. The company raised an […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Asaf Greiner, founder and CEO at Protected Media. Online fraud is nothing new, but now there are more players. More cyber criminals are profiting, and more people are rallying behind […]
