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Agency Check-Ins And Shake-Ups; Buyer Beware


round-up-092316Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Couldn’t Stay Away

WPP vet Kelly Clark will replace Dominic Proctor as global CEO of GroupM. Clark served as CEO of GroupM North America 2012-2015, before leaving to spend more time with his family. Prior to that he was worldwide CEO of Maxus, GroupM CEO in Europe and ran operations for Mindshare in the UK and Asia Pacific. He began his career with WPP at J. Walter Thompson in 1988. Proctor, who launched Mindshare in 1997, will continue working on strategic projects for WPP. Read the release.

No More Silos

Publicis Groupe has spent the past year reorganizing its agencies. Now, it’s looking to break down silos by operating all of its creative agencies on a single P&L by country, rather than by brand. So far, the shift will only take place within Publicis Communications, the group’s creative network; other Publicis networks, including media, will remain on P&Ls by brand. Although small, it’s another indication that holding companies are trying to increase collaboration across their siloed networks, per client demand. More.

Boo, Yahoo

Yahoo came clean about a massive data breach on Thursday, revealing hackers stole the account information of 500 million users in 2014. The names, email addresses, telephone numbers, birth dates, passwords and security questions were compromised by what the company is calling a “state-sponsored act.” “The stolen Yahoo data is critical because it not only leads to a single system but to users’ connections to their banks, social media profiles, other financial services and users’ friends and family,” Alex Holden, the founder of Hold Security, which has been tracking the breach, told The New York Times. “This is one of the biggest breaches of people’s privacy and very far reaching.” Wonder how Verizon feels about that. More.

Incognito Installs

Twitter will offer native app install ads for developers on its Twitter Audience Platform, MarketingLand reports. For devs, it’s as easy as clicking a button when setting up a campaign. Twitter handles the rest by reassembling individual ad assets into native formats. Native ads receive 56% higher click-to-install rates than traditional banners, its only form of app-install advertising until now, Twitter said. The native product doesn’t include mobile app engagement ads, which prompt people to use apps they’ve already installed. More.

But Wait, There’s More!

You’re Hired!

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

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Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.