Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Couldn’t Stay Away
WPP vet Kelly Clark will replace Dominic Proctor as global CEO of GroupM. Clark served as CEO of GroupM North America 2012-2015, before leaving to spend more time with his family. Prior to that he was worldwide CEO of Maxus, GroupM CEO in Europe and ran operations for Mindshare in the UK and Asia Pacific. He began his career with WPP at J. Walter Thompson in 1988. Proctor, who launched Mindshare in 1997, will continue working on strategic projects for WPP. Read the release.
Publicis Groupe has spent the past year reorganizing its agencies. Now, it’s looking to break down silos by operating all of its creative agencies on a single P&L by country, rather than by brand. So far, the shift will only take place within Publicis Communications, the group’s creative network; other Publicis networks, including media, will remain on P&Ls by brand. Although small, it’s another indication that holding companies are trying to increase collaboration across their siloed networks, per client demand. More.
Yahoo came clean about a massive data breach on Thursday, revealing hackers stole the account information of 500 million users in 2014. The names, email addresses, telephone numbers, birth dates, passwords and security questions were compromised by what the company is calling a “state-sponsored act.” “The stolen Yahoo data is critical because it not only leads to a single system but to users’ connections to their banks, social media profiles, other financial services and users’ friends and family,” Alex Holden, the founder of Hold Security, which has been tracking the breach, told The New York Times. “This is one of the biggest breaches of people’s privacy and very far reaching.” Wonder how Verizon feels about that. More.
Twitter will offer native app install ads for developers on its Twitter Audience Platform, MarketingLand reports. For devs, it’s as easy as clicking a button when setting up a campaign. Twitter handles the rest by reassembling individual ad assets into native formats. Native ads receive 56% higher click-to-install rates than traditional banners, its only form of app-install advertising until now, Twitter said. The native product doesn’t include mobile app engagement ads, which prompt people to use apps they’ve already installed. More.
But Wait, There’s More!
- Smartphones Take Over Paid Search – eMarketer
- Global Mobile Ad Revenue Surged $49 Billion In 2015 – IAB Europe
- Integral Ad Science To Run SIVT Detection On Desktop And Mobile – release
- Time-Based Ad Buying Makes Sense, But Faces An Uphill Battle – Digiday
- Purch Launches Membership And Loyalty Program – release
- Alibaba Dethrones Baidu In China’s Digital Advertising Market – CNBC
- BrightLine Raises $20M In Funding For Advanced TV – release
- Charter Communications To Offer A Wireless Product, CEO Says – WSJ
- Demand Media Chooses Krux As Its DMP – release
- Instagram More Than Doubles Its Advertiser Base In Six Months – Fortune
- Bloomberg Media Partners With Triton Digital On Audio – release
- Verizon In Talks To Buy Mobile Video Startup Vessel – Recode
- Factual Launches Observation Graph Beta – release
- Apple Buys Tuplejump, On A Machine-Learning Spree – TechCrunch
- Neustar Launches Marketing Attribution Analytics Via Facebook – MediaPost
- GroupM Releases Ad Categories Spending Report 2016 – release