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Merkle is introducing Publisher Addressable Marketplaces, which matches its advertisers’ CRM data with publishers’ subscriber data in order to target real people through partners like Pandora, Trusted Media Brands, Viant and LiveIntent. Publisher Addressable Marketplaces’ data onboarding and targeting capabilities are similar to Facebook’s hugely successful CRM matching program Custom Audiences, and its introduction comes […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. Until very recently, most ad tech companies based their entire privacy programs on the notion that they don’t collect personal data. As noted […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ben Reid, founder and CEO at elasticiti. Nothing captures the imagination of the consumer – or aids in brand recall – better than that magic combination of sight, sound and motion. While video is […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Take Your Medicine ANA Chairman Tony Pace responded to criticism of its recent report on agency rebates (specifically, that its unnamed sources have muddied agency reputations). He said in an open letter, “Granting anonymity and confidentiality to sources is a standard investigative practice for assessing business […]

A survey of marketers found deterministic data is used more often and is more effective at driving revenue than probabilistic methods. But the line between the two has become blurred as more companies turn to a combined approach. The findings come from a “State of Identity Management” report from market research firm The Relevancy Group […]

The current state of the advertising value exchange often leaves a little something to be desired, which sometimes leads to ad blocking and sometimes leads to total disengagement with advertising. “Most people block ads because they don’t feel like they’re getting value out of them,” said Matt Berriman, CEO and co-founder of Unlockd, an Australian […]

While it’s still too early to assess the repercussions of the Association of National Advertisers’ (ANA) media transparency report issued Tuesday, industry analysts expect the dynamics between advertisers and their programmatic trading desks to bear the burden of the impact. Though the 62-page report didn’t name names, it cited instances of non-transparent practices among agency […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. Technology has given average consumers a fantastic platform for product research and insight. From consumer reviews to public tweets about terrible customer service, businesses have to be […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alastair Boyle, global client partner and head of strategy at Essence. Although artificial intelligence (AI) can help advertisers be more compassionate, it isn’t without potential pitfalls. I have previously argued […]

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Moar! Internet ad revenue in the first quarter jumped 21% to $15.9 billion, according to the IAB and PwC’s latest data. And the growth rate is still climbing after all these years (take that, fraud and ad block alarmists). The report leaves a few things to […]

Snapchat added Moat and DoubleClick to its measurement arsenal Thursday. Moat will enable measurement based on viewability, audibility and human audiences. The Google DoubleClick ad server joins nine other measurement partners, including Sizmek and Innovid, to help ensure an ad has been served and to add reach and frequency data. With these third-party measurement tools […]

Programmatic wasn’t to Apple’s taste, but advertising isn’t so bad if you’re the one driving the bus. After killing off iAd in January, Apple on Wednesday shared its plans, notably in advance of its upcoming Worldwide Developers Conference, to completely change the way its App Store operates – namely with the introduction of paid search […]

Kim Kardashian and pop star Taylor Swift are the only people with more social followers than Ellen DeGeneres. The popular talk show host’s brand transcends demographics and geographies, which has spurred a deeper shift into digital despite Ellen’s TV ratings strength. In May, Ellen Digital Ventures and Warner Bros. Television launched the Ellen Digital Network […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Yoav Naveh, co-founder and CEO at ConvertMedia. Publishers shouldn’t just be innovating their editorial content, but reimagining the entire user experience of their pages. Both the content and ads should […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WaPo Media Services The Jeff Bezos-ification of The Washington Post is proceeding apace. WaPo’s publisher solution tech platform, called Arc Publishing, is already profitable with a small customer base and may soon generate considerable revenue. The Argentine publisher Infobae just signed up, joining Canadian newspaper The […]

Another day, another acquisition of a mobile company by a Chinese conglomerate. Publisher-focused mobile ad exchange Smaato will be snapped up by (this is a mouthful) Spearhead Integrated Marketing Communications Group, a Beijing-based offline marketing service provider. Spearhead will shell out $148 million on the deal, pending the usual approvals. Getting acquired by a Chinese […]

Creating real-time content is a challenge for any brand – but for brands operating in highly regulated industries, it’s a potential compliance risk. There isn’t a federal regulator out there that doesn’t have rules around misleading, deceptive or unfair practices, including the Consumer Financial Protection Bureau, the Federal Trade Commission and the Federal Communications Commission. And […]

As more brands and publishers seek to reach millennial audiences, FOX’s video ad platform True[X] is eyeing tech like chat bots and messaging apps that are trendy with teens and 20-somethings. In a partnership with messaging app Kik, revealed Wednesday, True[X] will begin to integrate 15-second interactive video ads that allow Kik users to exchange […]

When people sign up for sweepstakes, they leave the right address. Publishers Clearing House’s (PCH) Liquid division was acquired in 2012 and uses its parent’s deterministic data sets to power media campaigns. This value prop is becoming more attractive as agency trading desks move to buying through private marketplaces and evaluating success through benchmarks like […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Daniel Bornstein, senior vice president of media monetization and operations at Demand Media. While the merits of programmatic direct have been widely discussed, its adoption has been nascent. If we can agree that the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. In any case throughout human history where capitalism and markets were suppressed, black markets sprouted and thrived to take their place. North Korea, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Up Pin The Cloud Pinterest is proving its offline worth. The platform tapped Oracle Data Cloud to help it demonstrate the impact of promoted pins on offline sales. The duo also released a CPG-centric study that leveraged Oracle’s Datalogix tech to show how campaigns performed with […]

On Tuesday, Pandora revealed it would be introducing two visual ad units at the end of the year: a mobile ad unit delivered within the same space that has the album art, and that adjusts based on the phone’s screen size; and muted video in a responsive display unit. Both are in beta with Express […]

Media rebates and other nontransparent business practices by US agencies are pervasive, according to a long-awaited study from investigative firm K2 Intelligence that was released Tuesday. The Association of National Advertisers (ANA) commissioned the study last year in light of mounting marketer concerns about undisclosed media agency revenues. Read the full report. Of the 117 […]

HookLogic, which places ads on its retail clients’ ecommerce sites, on Tuesday released two products that expand the reach of its ad-serving capabilities. The company will place ads on platforms such as Google and Facebook, and has introduced the attribution tool HookLogic 360 to measure within its retail network. It also revealed a unique way […]

Few people think of National Public Radio as an advertising forum. Certainly that’s still the case with terrestrial radio – where NPR, as a nonprofit, adheres to FCC regulations that allow for the identification of corporate sponsors but not the promotion of their products. But the less-restrictive digital environment and the consistent growth of podcasting […]

Cross-channel marketing company Signal announced $30 million in fresh funding on Tuesday – seeming evidence that ad tech funding isn’t drying up for everyone. That brings Signal’s total funding to around $70 million since it was founded in 2009, including a $13.3 million round of venture capital in March. Raising funds hasn’t been a problem, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Albrecht, managing partner and co-founder at Crossmedia. Media agencies undoubtedly will come under scrutiny after an Association of National Advertisers (ANA) report on rebate practices comes out on Tuesday. […]

Bell Media, the broadcasting and radio subsidiary of Canadian communications company Bell Canada Enterprises (BCE), is bulking up on programmatic for its linear, streaming video and mobile platforms. Using Videology, Bell Media is building an audience indexing and delivery tool for advertisers to plan and execute cross-platform campaigns. The first phase of the integration will go […]