Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Bids Roll In Anonymous sources provide some details to Bloomberg on Yahoo’s suitors. Some companies that were floated as likely bidders early on, including Comcast, AT&T and Microsoft, have backed out of contention. Verizon, though, is expected to make its bid next week, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. When someone says Hershey, you probably think of chocolate. Or when you hear Louis Vuitton, you may envision brown-and-gold monogrammed handbags. But when […]
Premium video scarcity and the rise of in-feed mobile video have created the perfect storm for an explosion of outstream video – a format that, instead of running instream as pre-roll or mid-roll, is either embedded between article content or within a slideshow. Thus, these formats don’t need to be attached to publisher’s video content to […]
The promise of location data is one thing. The undeniable issues around scale and inaccuracy that come along with it are another. “No one disputes that the accuracy and quality of physical data is way below average,” said mobile tech vet Chris Cunningham, who on Wednesday took the reins as CRO of beacon and proximity […]
IBM’s hire of AOL’s former president Bob Lord as its chief digital officer naturally begs the question: What will it mean for IBM’s collection of marketing applications? After all, Lord helped architect AOL’s transition into an ad tech platform – which eventually led to its acquisition by Verizon. But while Lord’s duties at IBM will […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. I’ve been waiting patiently for a revolution in the media business and preparing for the inevitable shift to programmatic TV buying. It’s been […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Network Chinese ecommerce giant Global Egrow is using Facebook to falsely advertise women’s clothing across a portfolio of fake brand pages, reports BuzzFeed. The companies repurpose influencer and other brands’ social pictures, offer rock-bottom prices and then send poorly made knockoffs. The deception […]
The messenger app Kik, a chat service catering to teens, debuted its Bot Shop on Monday. The shop lets Kik users download chatbots – automated apps meant to simulate real conversation. The shop currently features 16 bots from companies like Vine, H&M, Funny or Die, The Weather Channel and J-14 (a celebrity mag geared toward […]
Susan Athey will speak at AdExchanger’s PROGRAMMATIC.IO conference in San Francisco on April 14. Academia has a unique role to play in supporting the digital economy, as its members bring a completely different perspective to studying ad auctions. The academic underpinning of ad auctions isn’t new – Hal Varian, Google chief economist and early AdWords designer, […]
It’s possible to sync radio ads and digital billboards to reach drivers with cross-channel messaging – but scale, targeting options and measurement are roadblocks to adoption. For one, there’s just not that much inventory available programmatically yet. “It’s nascent,” admitted Mark van de Crommert, CEO of Mediasynced, an Amsterdam-based TV/online syncing company that recently released […]
VICE is prioritizing off-platform distribution to reach new, loyal consumers who want more than a casual fling with its content. But although VICE has a gut read on who its audience is, it’s less clear what content mix resonates best across YouTube, Snapchat Discover and other platforms. “We have to recognize that Facebook is required […]
The Awl is moving three of its four sites from WordPress to Medium, as part of the Medium for Publishers program, which was announced Tuesday. Migrating an entire site onto a platform is the latest example of the rise of platform publishing. The Awl’s publisher, Michael Macher, tells AdExchanger that “indie publishers need to streamline […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. We’ve been hearing about big data driving marketing for a long time, and to be honest, most is purely aspirational. Using […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. As header bidding takes off, the advantages of private marketplaces (PMPs) are multiplying. With a PMP-first approach, advertisers lean toward maximizing PMP volume […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Inside Job In light of the transparency debate, advertisers are vying to regain control of their agency relationships by bringing programmatic capabilities in-house. The “inside-out” model embraced by Walmart and others has brands incorporating programmatic stack components – or even full-on trading desks. But […]
A little less than a year ago, Snapchat was still at the beginning stages of working out its advertising strategy. Its ad sales team felt small, at least from the perspective of some agency execs, and unable to keep up with agency and advertiser demand. But in recent months, Snapchat seems to be taking itself […]
There was a problem with 2nd Time Around’s paper-based loyalty program. No one was using it. “It was an inconsistent experience, it wasn’t trackable and we didn’t get any data out of it,” said Kristin Kohler Burrows, president and CEO of 2nd Time Around, a fashion consignment retailer that operates more than 40 stores across […]
Publicis Groupe’s Publicis.Sapient platform was a big winner in Gartner Research’s ranking of digital agencies, released Friday. Publicis.Spaients’s three digital agency brands, Razorfish, SapientNitro and Digitas LBI were recognized as “Leaders” in the research firm’s Magic Quadrant for global digital marketing agencies. Gartner reserves the Leader designation for companies that exhibit both completeness of vision […]
Getting agencies to buy enterprise software is hard, which is why AppNexus quietly killed off its two-year-old product Twixt in December – which included both workflow automation (aka RFP automation) and automated guaranteed functionalities. Ultimately, Twixt was too difficult and expensive to sell. “The level of investment that would have been required to drive penetration, […]
TubeMogul has hired longtime Neustar vet Rob Gatto as its chief operating officer as the company ramps up growth, AdExchanger has learned. An SEC Form 8-K filing indicates his last day at Neustar was March 30. Neustar promoted Gatto to SVP of sales last winter after a two-year stint as the company’s SVP of media […]
Celebrities typically make money from their digital presences through influencer marketing, though some have become digital publishers. Consider Kim Kardashian’s app, Gwyneth Paltrow’s Goop, Lena Dunham’s Lenny, Derek Jeter’s The Player’s Tribune and LaurenConrad.com. While many of those sites are custom-built, new companies like DWNLD and Fanbread are cropping up and offering turnkey solutions to […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Will Margiloff, CEO at IgnitionOne. It’s no secret that our society has become increasingly polarized, with people being more set in their ways and digging in further on their opinions. At the same time, the rise […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Get Creative Media giants like Verizon and Comcast have been planting flags across the digital ecosystem (in the form of huge investments in Business Insider, Vox, BuzzFeed, Vice, etc.), and the “strategic” aspects of those strategic investments are starting to emerge. Comcast-owned NBC and […]
Marketing services and tech M&A activity in the first quarter of 2016 resulted in 187 transactions that generated $8.1 billion of deal value, according to JEGI’s Q1 2016 M&A overview report, released on Friday. More than half of the deal value in marketing services and tech came from the data and analytics subsector ($4.3 billion […]
Ad tech veteran Ramsey McGrory has joined Mediaocean as its top sales executive, effective Monday. McGrory was most recently president of sports network Scout Media. Prior to that, he was CEO of AddThis, which Oracle acquired in January, and head of Yahoo’s Right Media Exchange. He has a long history with Mediaocean CEO Bill Wise; […]
Sizmek has rebuilt most of its ad tech stack into what it describes as a cloud-based modular suite. The rejiggered product is called MDX-NXT. Sizmek hopes the change will strengthen its position against the ad serving monster that is Google’s DoubleClick. (According to Alexa, Sizmek has the second most ad server market share – 9.8% […]
AdExchanger has been recognized with a Jesse H. Neal Award in the category of “Best Media Brand.” The accolade is granted to a publisher on the basis of overall editorial excellence. Entries are judged on a range of factors, including journalistic quality, service to readers, innovation, presentation, and the use of diverse content platforms to […]
AOL rolled out a programmatic self-serve platform for TV buyers on Monday, and Omnicom Group is the first agency partner to test-drive it. While some competing solutions only enable planning, AOL said its platform also handles execution and reporting. AOL thinks its developing device graph under Verizon gives it a competitive advantage in omnichannel media […]
ShopStyle offers shoppers a way to search for clothes across 1,400 different retailers. After matching the shopper with that little black dress or other item she’s been looking for, the company takes a cut. But ShopStyle, part of the PopSugar family, faced a problem. To ensure the site’s shoppers end up buying that black dress, […]
Aaron Fetters will discuss advancements (and present-day shortcomings) in data, ad delivery and effectiveness on April 14 at PROGRAMMATIC.IO in San Francisco. Advertisers question ad quality and the ability to activate “open” data across platforms in the programmatic space, but what’s being done about it? First, marketers need to rethink the way they’ve traditionally tallied […]
