Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Taking A Stand “Trying to use and get benefit of the Times’ journalism without making any contribution to how it’s paid is not good,” said New York Times CEO Mark Thompson in a speech about ad blocking Tuesday. “Everything we do should be worth […]
In areas where other companies are growing fast – mobile, social and video – Rocket Fuel is actually losing market share, according to its fourth-quarter earnings report released Wednesday. Rocket Fuel reported $46.9 million in revenue from mobile, social and video channels in the last quarter of 2015, an 18% year-over-year decline. In comparison, Rocket […]
How about this for a premiere? Beginning this fall, all NBCUniversal inventory will be available for sale programmatically via the network’s private exchange NBCUx. Ahead of the upfronts, NBCUniversal has rolled out an offering called NBCUx for Linear TV, which will put additional data and automation in the hands of media planners to apply to […]
Beacons might not work for every business. But for a company like Live Nation Entertainment, owner of ecom platform Ticketmaster and a bunch of major music festivals (Lollapalooza, Bonnaroo, C3, Electric Daisy), beacons offer significant value-add for sponsors. Following a two-year pilot, Live Nation this year will roll out a location-powered platform, designed to help […]
MWC drinking game: Take a drink every time someone says “value exchange” in reference to the ad-blocking issue. You won’t stand a chance. “We believe in the fair value exchange. If someone wants content from CBS Interactive, we will deliver it to them happily for free in exchange for them watching an ad,” said CBS […]
The Trade Desk has grown faster than probably any other DSP in recent years, as founder and CEO Jeff Green sought to capitalize on what he saw as strategic errors by rivals. “We saw that most of the DSPs had created channel conflicts for themselves,” said Green, a reference to some other DSPs’ media company […]
In a bid to enhance its header bidding wrapper and improve yield for publishers, Index Exchange has tapped Drew Bradstock as its new SVP of product. Bradstock spent the past five years as group product manager of Google’s Ad Exchange. The move brings Bradstock back to focusing on a fast-growing exchange, he said, that looks more […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Tom Herman, CEO at DashBid. Recently, header bidding has been all the rage. The technique is supposed to increase revenue, help publishers reassert control in the programmatic landscape, break Google’s DoubleClick Ad Exchange advantage […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave O‘Flanagan, co-founder and CEO at Boxever. Reaching consumers and influencing purchases is harder than ever. Ad blocking, email filtering, shrinking attention spans and the proliferation of devices and channels […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Retail Data Grail Reliable cross-channel retail measurement is “a clear gap in the industry today,” according to Karen Fichuk, Nielsen’s president of North America operations. To fill that market void, Nielsen announced Tuesday that it would use direct retail data from a […]
A couple of partnerships have popped out of RampUp, a Tuesday conference centered around Acxiom’s data onboarding service, which has since been integrated into a unit called Connectivity. The common theme – probably not surprisingly – is the ability to do one-to-one matching. Adobe Audience Manager: From Device Matching To Individual/Household Matching First, Adobe and […]
Rubicon Project’s full-year financials paint a picture of a growing exchange. The company’s managed revenue hit $1 billion in 2015. With a growing take rate, 22.6% for the year, that tallied up to $227.3 million, an 81% annual increase. The amount Rubicon takes from transactions on its exchange increased from 19.3% in Q4 of 2014 […]
Location data is buzzing at Mobile World Congress in Barcelona. “Where you go is who you are,” said Daniel Rosen, global director of advertising at Telefónica, speaking at an MWC Mobile Media Summit (MMS) satellite event. “[It’s] hugely powerful.” That’s coming from a carrier with its own mobile exchange, Axonix, an audience buying platform fueled […]
There was a time about five or 10 years ago when “media buyers couldn’t get arrested,” quipped Omnicom Digital CEO Jonathan Nelson at the Mobile Media Summit on Monday, part of Mobile World Congress in Barcelona. Now the media-buying function sits at the heart of the programmatic revolution happening inside the holding companies. “It’s the […]
There have been some significant organizational shifts within Acxiom in recent years. While the company was mostly known as a seller of third-party data sets – at least, by lawmakers in Washington – or as a builder of large, complex databases, Acxiom now wants to be considered a data infrastructure provider. That is, it wants […]
Affinity Answers, founded under the name Colligent in 2005, has spent a decade building a new metric for brand success. The data measurement company processes the social information of more than 400 million users per day to identify mutual affinities between brands and publishers that help them uncover, target and monetize untapped audiences. The company […]
While big video platforms such as YouTube and Facebook provide unparalleled reach and targetability, marketers aren’t completely sold on the insularity of these environments – or their ability to augment data beyond the platforms’ own four walls. Pixability, which originated as a tool for agencies and marketers to assess high-value YouTube channels and audiences, wants […]
The wave of ad tech consolidation continues with Tuesday’s announcement that Synacor will purchase publisher tech vendor Technorati. The purchase price won’t be revealed until Synacor, a publicly traded company, files its 8-K to the SEC. [Update: Synacor paid $3 million cash.] Technorati posted $7 million in revenue last year, mostly from its aging ad […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Zohar Dayan, co-founder and CEO at Wibbitz. Television and American politics have had a symbiotic relationship for more than 60 years, beginning with the “I Like Ike” ads in 1952. Not much has changed since then. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Ad Load Google will stop serving paid search ads on the righthand side of its query page. The search giant says the new layout, which adds a fourth paid ad above organic search results, improves advertiser ROI. It’s also interested in a cohesive […]
Last September, BrightRoll COO Bruce Falck became CEO of the troubled ad tech company Turn. It’s an interesting time for Turn. The company is not a spring chicken in the ad tech world – an industry often rocked by the mercurial whims of investors, agencies and brands. So how can Turn be a stabilizing force […]
A new attribution product from Foursquare will demonstrate in-store lift for media campaigns by linking ad exposures to likely retail conversions. Foursquare President Steven Rosenblatt called attribution “the holy grail of consumer advertising,” and said the product is a key step in the company’s long-term evolution from a consumer app to a data and intelligence […]
Microsoft’s ad offering is getting a facelift with the addition of premium ad formats from AOL, beginning first with its MSN.com property. MSN will get access to five new ad types, including adaptive mobile units such as AOL’s Devil Full Page Flex. It’s the first major ad update for the company since Microsoft transferred its […]
The debate over which will prevail – native apps or the mobile web – is moot. The question, rather, is not which will win, but when the two will merge into a more fluid system centered on content and discoverability, rather than friction and discrete downloads. “We’re going to see less disparity between the mobile web […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Walt Horstman, president at AudienceXpress. Programmatic TV ignited a flurry of energy across the TV business last year. At times it even felt a bit chaotic, like a toddler learning to walk. Agencies new […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ugly, But It Works? TV and digital are coming together, but progress is piecemeal. Last week Rentrak brought two large TV broadcasters, Sinclair and Tribune, into a new unwired ad measurement and distribution marketplace.“We are proceeding cautiously, but we think there is an opportunity […]
In the security community, engineers have their own name for the Internet of Things (IoT). They call it the “Internet of Insecure Things.” “In the future, even light bulbs will be controlled by Wi-Fi,” said Kevin Curran, a senior member of the IEEE and a senior lecturer in computer science at the University of Ulster […]
British carrier Three Group became the second wireless service provider to integrate network-level ad blocking courtesy of Israel-based Shine. Following a recent trial of the technology, the telco’s regional groups Three Italy and Three UK will begin screening in-app and mobile browser ads for their 10 million to 15 million subscribers. The deal marks Shine’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Africk, co-founder and CEO at Inmoji. Just hours before Facebook announced that 1 billion people now use WhatsApp, Fidelity Investments cut Snapchat’s valuation by 2%. That’s the second write-down of the messaging app maker […]
What do loyalty programs and paid media have in common? Not a lot, at face value. Loyalty marketing has long been relegated to card-based, point-of-sale programs and customer retention. It was always the stuff of database marketers and direct mail – not user acquisition. But that’s starting to change. Coalition loyalty programs or “co-ops,” such […]
