“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. American motivational speaker and author Zig Ziglar famously said, “People don’t buy for logical reasons. They buy for emotional reasons.” […]
It’s one thing if a consumer views your video ad, but it’s another if they were receptive to your content. In an effort to gauge that impact, WPP agency MediaCom forged a global partnership Tuesday with Realeyes, an emotion analytics platform that uses opt-in facial-coding technology to gauge user response to online video ads. The […]
The ad server Flashtalking added attribution analytics to its platform Tuesday with the acquisition of Encore Media Metrics. The terms of the deal and valuation were not disclosed. “We think there’s a real opportunity in the market by bringing together in a bundle all the options for online advertising programs,” said Flashtalking CEO John Nardone. […]
MSN.com has gone through a lot of changes recently, switching to a syndication-only content model a year and a half ago and having its ad sales move to AOL. To personalize MSN.com’s content and ad experience, Microsoft revealed Tuesday it had signed on with Taboola to bring native ads and personalization to the MSN site […]
The guillotine has fallen for Been Choice, the embattled in-app ad blocker that was allowed back into the App Store after being unceremoniously turfed out in October. As of Jan. 8, almost three months to the day after its first run-in with Apple, Been Choice was notified that it’s going to be removed from the App […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by George Tarnopolsky, director of account management at Adelphic. The 2016 election promises to be exciting not only in politics, but also in the world of advertising. For the first time, mobile and multidevice political advertising will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Little Birdy Told Me Twitter’s been mostly boxed out of the influencer marketing mix – overshadowed by Instagram, YouTube and even Snapchat – but a new ad strategy aims to tap its brand advocate crowd (who don’t even know they’re influencers) by allowing companies […]
Since its launch in 2014, Facebook’s ad network has limited itself to mobile app placements, choosing to avoid working with mobile web properties. Now that’s changing. AdExchanger has learned Facebook Audience Network is one month into a test involving about 10 publishers that would see the ad network’s placements run on mobile web pages. The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oded Poncz, founder and chief technology officer at Ubimo. With mobile ad spending set to top $30 billion, can anything get in the way of this channel? I see one […]
Following its $21.5 million funding round to close out 2015, the Danish ad tech company Adform will test the dense US market. The market entrance was confirmed by Julian Baring, Adform’s general manager of North American business, who was hired last August to build out operations in Canada and the US. European data and advertising […]
Yahoo doesn’t have a fraudulent traffic problem, a company leader said Friday. Tod Sacerdoti, VP of display and video ad products and the founder of Yahoo’s video ad exchange BrightRoll, was responding to a CNBC report late last week, which claimed widespread fraud in Yahoo’s ads business and sales “ineptitude” as responsible for the downfall of […]
M&C Saatchi Mobile may be a mobile agency, as its name clearly denotes, but it’s got more than mobile on the brain. “We’re focused on leveraging our client data and adding first-party data to programmatic capabilities to target users with mobile at the center,” said Eric Mugnier, SVP for North America at M&C Saatchi Mobile. “The […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. You may have heard about eMarketer’s latest predictions on cord-cutting. By 2019, almost 23% of US households won’t be paying for traditional TV, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Scaling Video Ambition Vice may have spun a young reporting and video operation into broadcast gold, but the transition for other digital newsrooms into streaming or TV(ish) production has come up short. Yahoo and Time Inc. recently announced they would scrap their digital video […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Nahum, an independent consultant and former head of Microsoft’s global programmatic sales team. Every year in digital advertising, we seem to have a new issue or two bubbling up […]
Influencer marketing found its stride in 2015, and some expect this year will bring it a big step closer to becoming a mature marketing channel. Influencer marketing has established itself as a media category, but “it will become even more important if done in an ordered and manageable way,” said Rob Norman, chief digital officer […]
Everyone at CES 2016 has seen it all before. Like last year and the year before, there are flatter televisions, displays bright enough to melt your face and the most aggressive gathering of people to ever combine lanyards and khakis. But even if no new gizmo is combusting the collective mind here in Las Vegas, there is […]
Berlin-based Fyber is on a tear. On Friday, Fyber, an SSP for mobile app developers, and its parent company RNTS Media announced that they’ve acquired mobile ad network Heyzap for as much as $45 million. RNTS Media will pay $20 million in cash upfront, with an additional $25 million in cash and shares available down the […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. As a publisher, I want my advertisers to succeed in reaching my audience. I want advertisers to have brand impact and drive sales and engagement. A successful customer […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Ad Fraud? Sources tell CNBC that Yahoo has a fraud problem. “One company that used Yahoo’s programmatic video ad platform said it discovered 30 to 70% of its ads were not running in areas where Yahoo was claiming they were,” Michelle Castillo reports. […]
Sandwiched somewhere between the smart cars and $599 headsets at CES, Facebook dropped a mini-bomb by way of its developer blog when it revealed Thursday that LiveRail – the video ad server, SSP and publisher monetization platform it acquired in 2014 – would exit the ad-serving business. Facebook purports the move will allow it to […]
Like many vendors and publishers at CES, AOL is using the conference as an opportunity to update its agencies and brands on what’s going on at the company and to solidify global partnerships. AOL, after all, had a busier year than most of its peers, having been acquired by Verizon while being acquisitive itself – […]
Snapchat is said to be rolling up its sleeves on an ads API, and agencies, advertisers and tech vendors alike are happy to hear it. “There’s a great deal of interest in Snapchat as a platform,” said Noah Mallin, head of social at MEC North America. “The intersection of video, mobile and messaging, combined with […]
Q4 ecommerce sales were marked by a strong increase in transaction volume and a spike in mobile conversions, a smattering of retail reports shows. Among specific retailers, Amazon was the runaway winner (no surprise there) and brick-and-mortar players may emerge as losers, if an early glum report from Macy’s is any indicator. Amazon reported dramatic […]
What if user-generated content platforms paid their creators? That’s the premise behind Slant News, which is attracting millennial writers by giving them 70% of the advertising revenue they generate. “Slant’s vision is to crowdsource the news,” CEO and publisher Aviram Elad said. “Today, people usually do it on social networks like Facebook, Twitter and Tumblr, […]
Warner Brothers is moving deeper into programmatic video, using Tremor Video’s supply-side platform exclusively to set brand controls around certain properties and to help monetize more mobile video inventory. The move to adopt an SSP, which it first began testing in Q2 of last year, is in lockstep with Warner Brothers CEO Kevin Tsujihara’s prediction […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bradley Timmers, senior product manager at Integral Ad Science. Ninety percent of ad tech is just matching IDs to strings. Or that’s how it feels some days. One of the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Soft Diplomacy Forbes shared results of a recent experiment in which a sample of ad-block users were asked to turn off the software in exchange for an ad-light experience. “The reaction to our testing was swift,” writes Lewis DVorkin. “A handful or two of […]
Prospecting is one of the biggest challenges facing British carrier O2, especially in apps. “Pretty much every app acts as its own ecosystem – they’re cookieless environments, so actually being able to track someone using traditional methods is nigh impossible,” said Dan Michelson, innovation and capability lead at the Telefónica-owned telecom. O2 is concerned with two […]
