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Ross Benes
Articles By Ross Benes
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Radio Companies Collaborate On Audience Measurement Solution
Several major radio companies – iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group – said Thursday that they were collaborating with audio-recognition app Shazam to create an “audio audience measurement solution” that “will deliver market- and station-level audience metrics” across digital and terrestrial radio. According to a release, the metric uses these companies’ propriety data […]
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Survey Finds Marketers Like Their Data Deterministic
A survey of marketers found deterministic data is used more often and is more effective at driving revenue than probabilistic methods. But the line between the two has become blurred as more companies turn to a combined approach. The findings come from a “State of Identity Management” report from market research firm The Relevancy Group […]
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ANA Files Comments Opposing FCC’s Proposed Set-Top Box Rules
The Association of National Advertisers (ANA) filed comments with the Federal Communications Commission (FCC) on Monday that formalized its opposition to the FCC’s proposed set-top box rules. Under the proposed rules, companies such as Google and TiVo who manufacture their own set-top boxes could access content from multichannel video programming distributors (MVPDs) without having to […]
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Incentivized Mobile Videos? Next Games Is A Believer
One way to monetize free-to-play games is to make reward videos feel like they’re part of the game. Since its founding in 2013, Helsinki-based mobile game developer Next Games has raised $18 million, released two games, expanded to 70 employees and emphasized creative ways to implement incentivized ads. In its game “Compass Point: West,” a […]