Playboy’s first NewFront is Friday and the publisher is treating the event as a “multi-platform” coming-out party. Following its recent rebrand as a safe-for-work men’s lifestyle media option, Playboy wants to attract more millennial males. The publisher’s first no-nude print issue in Playboy history ran in March. The rebrand is a key moment. Despite Playboy’s position […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Janis Zech, co-founder and chief operating officer at Fyber. The growth in mobile programmatic is well documented, with global spending forecasts on the rise, especially in video. These billion-dollar budgets […]
Since Time Inc.’s spinoff from Time Warner two years ago, CEO Joe Ripp has been beating the drum of transformation. That push is now starting to bear fruit. The company just reported its strongest quarter yet as an independent company, including digital ad revenue growth of 23%. Part of that success comes from a shift […]
Because Seeking Alpha attracts a financially savvy audience, financial services advertisers want to be there. But often, those advertisers want to reach even finer slices of Seeking Alpha’s audience. One of the most coveted demos on the site is financial advisers, who make decisions about vast amounts of other people’s money. Seeking Alpha needed a […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketo On The Market? Bloomberg is hearing whispers that Marketo might be seeking a buyer. At least, that’s one of the “strategic alternatives” it’s hired Morgan Stanley to help consider. Bloomberg indicates this activity in the early stages and of course no one at Marketo or […]
When Amazon debuted its Video Direct service on Tuesday, the media hailed it as a rival to YouTube. Video Direct lets content creators post and monetize video directly on Amazon’s Video and Prime platforms. Amazon isn’t commenting beyond the release, but there’s no standalone platform and the only launch partners are media publishers, film studios […]
Activision Blizzard, the gaming and interactive entertainment brand behind the “Call of Duty” franchise, and which acquired Major League Gaming (MLG.tv) for $46 million in January, is betting that e-sports will go mainstream. Its media imprint, Activision Blizzard Media Networks, aims to build the “ESPN of e-sports,” spearheaded by former ESPN CEO Steve Bornstein. On […]
Companies like Google and Facebook arguably have access to far more consumer data than Internet service providers. So why does the Federal Communications Commission call out the broadband guys in its privacy proposal? The Senate Judiciary Subcommittee on Privacy, Technology and the Law addressed that question at a hearing on Wednesday. The meeting was to discuss […]
Whether or not Ghostery is an ad blocker depends on how you define “ad blocker.” Also depends on who you ask. It’s an awkward question for a company that wears two seemingly different hats in the online ad industry. The first is as one of two primary privacy compliance technology providers powering the Digital Advertising […]
At face value, AwesomenessTV looks like your average YouTube multichannel network (MCN). Except it’s not, according to Paul Kelly, AwesomenessTV’s chief partnerships officer. AwesomenessTV has amassed 160 million total subscribers and now boasts nearly a billion monthly video views across platforms. A network of creators helps support its shows, but the company is also a […]
There’s a perception that large brands move too slowly to keep pace with consumers, especially as time spent on mobile continues its climb. But that’s not the case at Johnson & Johnson and it doesn’t have to be the case at other brands either, said Gail Horwood, J&J’s VP of worldwide digital strategy, speaking Tuesday […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. Programmatic advertising continues to grow faster than analysts’ expectations, leaving industry pundits to continually raise growth predictions made just months before. While this acceleration […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DCO by Adobe Is dynamic content optimization (DCO) really coming back? Adobe has hooked its Media Optimizer DSP’s DCO capabilities into the rest of the Marketing Cloud. Adobe’s example of what this enables: “Instead of serving a standard promotion to a consumer who researched flights and […]
More marketers are adopting data-driven tactics by blending their own first-party data with third-party sources. Financial services, for example, is undergoing major digital disruption, and banks are looking to translate direct-to-consumer marketing tactics to business constituents. Capital One seeks to reach small and medium-sized merchants nationwide through its small-business division and does so using Salesforce […]
Clients want their agencies to operate in fluid, multidisciplinary teams. That’s hard to achieve for larger holding companies traditionally siloed into distinct arms. Disparate units working toward internal goals often find themselves competing instead of collaborating to meet client KPIs. Hearst-owned marketing agency iCrossing is challenging this model with a new structure that promotes omnichannel […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kiki Burton, senior manager of product strategy at Adobe. Individual departmental buy-in and adoption often pose the greatest challenges to the process of integrating a data-management platform (DMP). These central […]
When Gawker Media first started selling ads programmatically in late 2014, it only sold through private marketplaces (PMPs). Since then, the publisher behind Gawker, Jezebel, Lifehacker, Gizmodo and other sites has expanded its programmatic offerings. First it added an open marketplace option and then it implemented header bidding. Programmatic revenue has grown by triple-digit percentages […]
Mobext, the mobile arm of Havas Media Group, is hoping to get away from using pain-in-the-neck manual whitelists and blacklists to manage brand safety and contextual placements. Consequently, it’s been testing the fruits of an integration – revealed Wednesday – between Peer39, the brand safety and online semantic platform Sizmek bought in 2012, and StrikeAd, […]
Peloton’s biggest problem with digital advertising is that it’s difficult to succinctly explain its product in a banner ad. The four-year-old company, which started on Kickstarter but projects $150 million in revenue this year, sells exercise bikes with video screens. It also live-streams classes funded by monthly subscriptions, sells bikes in showrooms and runs an […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, director of ad product technology at Edmunds.com. Audience extension – the practice of expanding a digital advertising campaign beyond a publisher’s owned and operated website into the realm of the wider Internet […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sridhar Speaks “The last word is yet to be written on mobile web versus apps,” Google’s senior-most ad platform exec, Sridhar Ramaswamy, said during an appearance at TechCrunch Disrupt. “The app model is still very clunky, in that you have to go download something that’s 20-odd […]
If Rocket Fuel successfully escapes the gravitational pull of Desert Planet Ad Network and lands on the verdant fields of Planet Software Platform, its agency relationships will have played a key role. Thus far, Rocket Fuel has had success building relationships with international agencies and independent North American agencies, said CEO Randy Wootton during the […]
Facebook’s Dynamic Ads – a format the social network introduced last year – is available as of Tuesday on both Instagram and the Facebook Audience Network. (More on the Facebook blog.) Basically, Dynamic Ads lets advertisers promote products to their highest-value prospects as they navigate Facebook (and now Instagram) properties. Facebook claims that more than […]
Blood in the water brings sharks, and high CPMs bring bots. And political spenders, who often outbid brands on targeted inventory, are uniquely vulnerable to digital fraud and bots. “All the ingredients that typically happen for fraud are a part of the political marketplace,” said Mark Schlosser, senior sales director at the ad fraud security […]
After two years as director of mobile for North America at Essence, Jeremy Sigel is pleased that his position has become obsolete – and he has advice for mobile chiefs at other agencies. “Don’t hold onto mobile,” said Sigel, who stepped down as head of mobile on Tuesday and stepped up as global director of […]
When Google rolled out its CRM matching program Customer Match last fall, it seemed to follow in the footsteps of Facebook’s Custom Audiences, which launched in 2012. But Google’s strategic partnership with Salesforce, revealed Tuesday at the latter’s annual Connections conference in Atlanta, Georgia, boosts both companies’ ability to make identity-based matches based on CRM and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Over The Fence Adblock Plus (ABP) surpassed 100 million users, cementing its position as the most scaled ad-blocking solution. It’s worth noting ABP numbers are hazy (a single user can have multiple downloads across devices, and many will have dropped the product). Numerous rival ad blockers have […]
Advertisers are spending less on desktop pre-roll and shifting more dollars into cross-screen formats, if video ad platform TubeMogul’s first-quarter results are an indicator. Nondesktop pre-roll spend (including mobile, social, TV and traditional display ads) grew from 37% last year to 43% – or close to $50 million – of total spend running through TubeMogul’s […]
Comcast’s acquisition of French video supply-side platform StickyAds on Monday will give its video ad tech division a serious boost. Comcast’s video ad server FreeWheel will be able to streamline the way big TV broadcasters allocate inventory by embedding StickyAds’ private exchange tech into its own video ad server. The capability will let FreeWheel’s TV […]
