In his role, Picard will lead a team of 15 to 20 engineers focused on building and optimizing ad products. He plans to grow that team during his tenure.
Pandora has been bullish on programmatic display but hasn’t yet begun selling its in-stream audio ads programmatically. Picard will likely have a big part in pioneering that in 2017.
“I’ve been deeply involved in the next generation of platforms and methodologies, what we loosely call programmatic,” he said. “You can imagine that we’re thinking a lot about a lot of those things.”
Pandora offers an opportunity to innovate in an area of ad tech that’s still nascent.
“Figuring out the future of audio is obviously the enticement,” he said.