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»eric picard

Eric Picard column DDT
The 6th Wave of Advertising Technology: Privacy

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Eric Picard, chief product officer at Yieldmo. There’s a revolution happening in digital media, primarily driven by a new focus on privacy. Major players at the core of the digital... Continue reading »
by AdExchanger // February 24th, 2021 //
»
A New Beginning For In-App Measurement

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of product management at Pandora. Last week, the IAB Tech Lab released the Open Measurement (OM) Software Development Kit (SDK), a universal SDK to support standardized,... Continue reading »
by AdExchanger // April 17th, 2018 //
»
Pandora Finally Launches Programmatic Audio

Call it fashionably late: Pandora has finally showed up to the programmatic audio party. The digital audio platform said Tuesday buyers can now purchase its audio inventory programmatically through a private marketplace (PMP) via The Trade Desk, MediaMath and AdsWizz’s AudioMatic DSP. Pandora is testing the PMP in a pilot program with five to 10... Continue reading »
by Alison Weissbrot // February 20th, 2018 //
»
The Fifth Wave Of Ad Tech: Privileged Programmatic

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Eric Picard, vice president of advertising product management at Pandora. The first seven years of the programmatic revolution were driven by three major efforts. It began with the creation and propagation of the massive... Continue reading »
by AdExchanger // March 10th, 2017 //
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Ad Tech Vet Eric Picard Joins Pandora As VP Of Ad Product Management

Pandora is increasing its bet on ad tech. The streaming music platform will bring on Eric Picard as VP of ad product management to continue building out display and video products and lead its dive into programmatic audio. Picard is a longtime ad tech executive. In 1997, he launched Bluestreak, one of the first companies... Continue reading »
by Alison Weissbrot // December 21st, 2016 //
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Why Do Web Pages Load So Slowly In A Broadband World?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of product planning at MediaMath. If you ask anyone, anywhere, if they like advertising, the answer will likely be a laugh and quick “no.” From a... Continue reading »
by AdExchanger // September 30th, 2015 //
»
How Microsoft Almost Won Digital Advertising

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Picard, vice president of strategic partnerships at MediaMath. The announcement last week that Microsoft is effectively selling off its display advertising business to AOL made me a bit nostalgic. I was recruited by... Continue reading »
by AdExchanger // July 8th, 2015 //
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Why Programmatic Budgets Will See Massive Growth

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of strategic partnerships at MediaMath. There was a time when advertising was a game of statistical assumptions about the types of people who were consuming media.... Continue reading »
by AdExchanger // June 3rd, 2015 //
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The Fundamental Changes Happening In Programmatic Today

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of strategic partnerships at MediaMath. Media buying and selling have been on a slow evolutionary course since the late 1990s. With real-time bidding at the forefront,... Continue reading »
by AdExchanger // April 3rd, 2015 //
»
The New Premium: How Programmatic Changes The Way Advertisers Value Inventory

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of strategic partnerships at MediaMath. Five years ago, if I told anyone in our industry that I wanted to buy or sell “premium” inventory, we’d all... Continue reading »
by AdExchanger // February 5th, 2015 //
»
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