According to the ANA, GroupM’s lawsuit and Ebiquity’s pending report are unrelated. GroupM declined to comment.
The suit was filed on May 31 in the High Court of London. Four GroupM agencies (MediaCom, Maxus, Mindshare and MEC) are involved in the suit, as they have a more granular view on exactly which documents were sent to FirmDecisions, and GroupM says it will seek damages dependent on case findings.
FirmDecisions filed defense on Tuesday denying wrongdoing.
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