Mohan’s departure as VP of display and video advertising left large footprints for Muret to fill who, according to AdExchanger sources, is “brilliant” in analytics and engineering and a “great guy,” but “not an ad tech person.”
Before the position was filled, Bender’s name was floated as a possible candidate to replace Mohan because of his longtime experience working directly with the display chief and for his programmatic product management experience.
Bender’s expanded responsibilities within the DoubleClick family provide a nice complement to programmatic sales exec Sean Downey, DoubleClick’s current managing director, sources say. Some describe Bender as Google’s main programmatic product guy on the buy side, while Downey is the go-to for platform sales.
Mohan’s departure marked a significant shift in the DoubleClick chain of command. Bender’s growing share of product governance is one of the first visible changes to the DoubleClick (buy-side) product org structure since the transition.
In addition to leading product management for the Google Display Network, Bender has also worked on Gmail monetization efforts, according to his LinkedIn profile.
During a rosy Q4 earnings call last week, Google CEO Sundar Pichai cited momentum in the number of monthly active users across Google properties like the app store Google Play, YouTube and Gmail, which reached one billion users for the first time last quarter.
Ruth Porat, CFO of Alphabet, gave multiple shoutouts to Google’s ads business, claiming “more marketers and publishers [were turning to] programmatic through our DoubleClick platform.”