Home Ad Exchange News Facebook Announces Ecommerce Features; Joanna O’Connell Joins MediaMath As CMO

Facebook Announces Ecommerce Features; Joanna O’Connell Joins MediaMath As CMO


socialshoppingHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Facebook’s Online Mall

Facebook announced new features Monday meant to get more people buying directly off its platform. TechCrunch reporter Anthony Ha takes a look at the upgrades and Facebook’s current suite of ecommerce engines (including buy buttons, product ads and a mobile feed for merchants to place their inventory). Now Facebook is hoping to bring its Instant Articles strategy to shopping, so users don’t skip out to the mobile web or desktop to convert on sales. More.


In a surprise move, MediaMath has brought on a CMO. The new exec: AdExchanger lead analyst Joanna O’Connell, who wrote, in a company blog post, that “I am going to work with excited, enthusiastic people who are super smart.” A well-known equestrian, this will be O’Connell’s first stint at a technology company since 2010. The research world’s loss is MediaMath’s gain!

The Open Ocean

Open programmatic exchanges have known transparency and fraud issues. So why do marketers keep going back to the well? That’s the question asked by Mike Shields at The Wall Street Journal, who talks to Allstate and ad tech company Dstillery about their services-heavy partnership. It appears the solution so far has been bolting on additional fraud vendors (i.e., Integral Ad Science or White Ops). Additionally, the top exchange players are making major investments in data science teams focused on fraud. Read it.

Moments That Matter

Twitter’s new Moments feature, one of the company’s most-hyped product updates, is off to a rocky start. There’s been a backlash across media circles regarding the annoying blue dot that plagues those who don’t check it. And more substantively, there are new editorial quagmires that accompany the product – like whether or not to show Justin Bieber naked (or how it monitors publisher partners that show Bieber naked). Others have registered complaints about Twitter stripping links from tweets in its curated feeds, which undercuts the publishers supplying the original content.

You’re Hired!

But Wait, There’s More!

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

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Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.