“We’ve made progress in the quality of the production, and the quantity [of videos], and now the next question is to achieve substantial streamed growth,” Kopit Levien said. It will look to syndication to fuel some of that growth. The Times does some syndication; “[we] have aspirations of doing substantially more there. “
Two significant hires signal The New York Times’ focus on digital side. Kopit Levien's promotion to CRO means she will oversee both The Times’ advertising and its marketing efforts to boost its subscriber base.
At the end of March, it appointed Kinsey Wilson as its EVP of product and technology, where he will oversee The Times’ digital portfolio including mobile apps like NYT Now.
Despite the growth in digital, The Times still hasn’t reached a point where digital growth offsets print declines. In its guidance for the coming quarter, it expected mid-single digit declines in revenue year over year.
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