“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kuist, vice president of insights and innovation at The Weather Company. As consumers’ interactions with media and media brands evolve at an unprecedented speed, questions arise over how to measure and ultimately monetize those […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Market Shift To Social With Facebook’s developer conference F8 in full swing, eMarketer reports that the social platform and Twitter will take a 33% share of the US digital display market by 2017 (a projected total of $37.36 billion). The research firm predicts […]
The longtime chief of Omnicom Group’s trading desk operation is leaving the company after nearly four years. Josh Jacobs will move on to unspecified pastures after his lengthy stint as global CEO of Accuen, where he helped grow Omnicom’s revenue from programmatic buying activities to $140 million in 2014. Reached by phone, Jacobs cited personal motives, […]
Montreal-based Frank & Oak, a menswear ecommerce company named by Fast Company as one of the “World’s Top 10 Most Innovative Companies of 2015,” thinks video and mobile should be the first entry points into its acquisition funnel. Founded in 2012, the company has more than 1.6 million active users (most of them young males […]
With digital audio consumption on the rise, advertiser expectations about targeting and buying advertisements are also growing fast. These concerns surfaced Thursday during Mediaocean’s “Radio Reinvented” panel in Manhattan. Panelists included executives from Pandora, Spotify and Triton Digital. The panelists revealed there are 143 million monthly online radio listeners in the US, representing 53% of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research director at Gartner. There is an acute and growing skills gap that threatens the success of many otherwise admirable ad tech companies. Worse than the well-known shortage […]
Rubicon Project hopes a partnership with video ad platform Virool, unveiled Wednesday, will help shore up more video supply. Rubicon will exclusively sell Virool’s new InLine format through all business lines, including auction-based and guaranteed and non-guaranteed orders. It’s difficult for third-party sellers and marketplaces like Rubicon to access more video inventory, since most premium […]
On April 1, the newspaper assets of the E.W. Scripps Company will go to Journal Media Group – publisher of the Milwaukee Journal Sentinel. In exchange, Scripps will receive Journal Communications’ local broadcast, radio and digital holdings, giving the media conglomerate a total of 33 broadcast properties, 34 radio properties and 150 different digital properties […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cassie Lancellotti-Young, executive vice president of customer success at Sailthru. I’ve said it before and I’ll say it again: Smart marketers use retention data to optimize their acquisition mixes. And […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Multichannel For The Win ESPN is trumpeting the importance of multichannel advertising in anticipation of this year’s upfronts, according to The Wall Street Journal. As evidence, the ESPN Lab collected 15- and 30-second spots from eight advertisers and exposed the ads to sample audiences […]
Facebook is working with a dozen mobile ad networks to better track installs beyond mobile media it directly controls. Millennial Media, InMobi and AppLovin are among the networks to sign on for the beta program, but Facebook’s biggest competitors predictably aren’t playing along. The feature is part of a product called Analytics for Apps that […]
Pinterest would not exist without brands. So said Eva Papoutsakis Smith, head of marketing communications and insights at Pinterest, at eMarketer’s State of Mobile breakfast on Wednesday. “Two-thirds of all pins come from brands or business websites,” Smith said. “If you removed all of that, there wouldn’t be a Pinterest.” That said, advertising on Pinterest […]
Welcome to the real Facebook Exchange. Facebook is using its F8 Developer Conference in San Francisco, where it trotted out its Audience Network one year ago, to unveil an expansion of its publisher-facing ad tools. The big news is this: Facebook has extended the capabilities of its LiveRail video SSP – acquired last summer – […]
While sports and selling houses might not have much in common, residential real estate brokerage Coldwell Banker wanted to create brand awareness that extended beyond the big-ticket transaction. Thus, for the fourth year in a row, Coldwell Banker will buy commercial airtime alongside ESPN’s “Baseball Tonight” for “Catch,” a 30-second spot created by Coldwell creative […]
The most-cited reason Cosmopolitan, CNN, People, Yahoo News, Food Network and National Geographic jumped to participate in Snapchat Discover: access to millennials in a mobile platform with high engagement. Discover also has an environment pleasing to advertisers, enabling messaging via text, images or video in a section of a popular app curated by premium publishers. […]
Facebook ad partner Nanigans is lining its coffers with $24 million in fresh funding. The Series B round, announced Wednesday, is being led by Chinese software company Cheetah Mobile, with participation from Avalon Ventures and Wellington Management Company LLP. Nanigans’ total funding now stands at just under $33 million. A good portion of the money, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sloan Gaon, CEO at PulsePoint. As we get closer to the thick of the Upfront season, the buzz around programmatic TV that started last fall at Advertising Week will grow […]
Publisher Mothership Facebook has been in quiet communication with at least six media companies about hosting publishers’ content inside Facebook, rather than directing users to an external site, The New York Times reports. Sources say Facebook will roll out the format in the next several months. But publishers must be willing to share content freely […]
George John, co-founder of ad network/programmatic media platform Rocket Fuel, has vacated his CEO position. Board member Monte Zweben will temporarily step into his place as the company searches for John’s successor. Read the release. “The company’s evolution over the last couple of years put it in a different operating regime, which requires a different type […]
Mozilla is putting the pedal down on its foray into digital ads. In recent weeks, the provider of open-source software has met with a range of ad tech companies in a bid to do more with the audience data and ad space generated by its still popular Firefox browser. In February and March, Mozilla’s content […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Rewalt, digital marketing director at SalientMG. No matter what set of tools marketers use today, chances are they will not be using the same mix a few years from […]
Mobile carriers don’t lack for data. Consumption habits, location, usage, email address, physical address, behavior – it’s all there in deterministic black and white. But the mobile ads business hasn’t turned out to be all that friendly a place for the telcos, especially in the United States, where privacy advocates are keeping a wary eye. […]
AOL is building on its foray into long-form content, which it first announced at last year’s newfronts, by distributing the pilot of its documentary series, “Connected,” on Roku devices. Although AOL Video has content distribution agreements with 17 different Internet-streaming and over-the-top devices, including Amazon Fire and Chromecast, “Connected” – produced by Morgan Spurlock and […]
Ozone Media is changing its name to Adadyn and expanding into the US market. The company, which started out as an ad network for India and the Asia-Pacific region, retired that business last year. It provides programmatic solutions to medium-size buyers. “There are a number of agencies that don’t have access to these tools and […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. With the heat around content marketing and native ad formats, it’s hard to escape the feeling that advertising has come full circle. Prior to joining AdExchanger Research last week as an […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of integrated marketing services at Experian Marketing Services. Whether by intent or not, big data is improving the quality of life on an unprecedented global scale. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Fee Abides The “kickback” debate continues to burn as agencies and marketers butt heads over transparency on fees and services. Ad Age’s Alexandra Bruell finds that so-called kickbacks – or rebates – make sense to some considering the plight of the agency model. […]
Cision, largely known as a purveyor of PR software, has acquired enterprise social media and content marketing platform Viralheat. Terms of the deal were not disclosed. Cision has been on an acquisition streak over the past year, merging with media intelligence tool Vocus, acquiring UK-based Gorkana Group and snapping up social analytics platform Visible Technologies. […]
South African buyers and sellers knew from looking at their peers in the US and UK that they needed to develop a programmatic strategy. But publishers were initially reluctant because of the cost of programmatic tech and the old fear that buying in an RTB environment devalued inventory. This concern led WPP to help create […]
