Five months after taking the wraps off its revamped ad management product, Facebook is slowly but steadily chalking up new Atlas customers. In the wake of its splashy deals with Omnicom Group and Havas, the company has unveiled agreements with database marketer Merkle and Mediaocean, the dominant provider of RFP and workflow management software geared […]
Programmatic activities contributed $20 million in incremental revenue to Omnicom Group’s top line in Q4 2014, suggesting the machine-driven media buying trend continues to drive growth in agency land. For full-year 2014, the holding company’s programmatic revenues were around $140 million, CFO Philip Angelastro told investors during the company’s earnings call. That’s about 1% of […]
Concerned about buying inventory around pirated content? A certification created by the Trustworthy Accountability Group (TAG) will empower vendors to buy inventory from publishers serving unpirated content. “Brands can now say we only want to deal with people who are TAG-certified. We’ve created a marketplace dynamic and structure in the ad ecosystem,” said Stu Ingis, […]
While SAP has been generally absent from the marketing cloud conversation (save for last year’s announcement it would resell Adobe Marketing Cloud solutions), the company on Tuesday rolled out of a contextual marketing platform dubbed the SAP hybris Marketing Solution. “SAP hasn’t traditionally been known in the marketing space, but we are rapidly building out […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Glanz, co-founder and CEO at Crosswise. The ability to recognize users across devices is a hot topic in the data-driven advertising ecosystem. Some expected that web-focused marketers, agencies and ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Content In The Age Of Efficiency Writing for AdWeek, IAB President Randall Rothenberg makes a case for “big content,” and reveals that creative will take center stage at the IAB Annual Leadership Meeting this week. Ad tech will help the industry through core impediments […]
The company formerly known as Yellow Pages has worked hard in recent years to transfer its historical strength – helping consumers find local businesses via large printed books – into a business that’s now booking more than $1 billion in digital revenue. YP acquired mobile ad firm Sense Networks one year ago and continues to refine and experiment with […]
The vodka market is as crowded as a downtown bar on a Saturday night – and Stolichnaya is looking to differentiate. That’s where the millennial male – a social animal – enters the picture. “Our key target is millennial men, ages 25 to 35,” Stoli brand director Sarah Gorvitz told AdExchanger. “We call them ‘authentic experiencers.’” For […]
WPP Digital President and Xaxis Chairman David Moore stepped up as chairman of the IAB Tech Lab Board of Directors on Monday. His goal is to help the IAB establish standards to promote interoperability within the ad tech diaspora. Efforts will include creating a code base to make it easier for tech companies to implement […]
Pitney Bowes, a 90-year-old company commonly thought of as a manufacturer of postage meters, is quietly sitting on an $838 million digital commerce business. Like its competitors, Pitney Bowes’ marketing services is the sum of many acquired parts. Its many acquisitions include: MapInfo, a mapping and location intelligence platform acquired in 2007; Portrait Software, customer […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hilmi Ozguc, founder and CEO at Swirl. Beacons, those small wireless devices used to trigger delivery of location-specific mobile content, have moved out of the lab and into the mainstream. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic TV, Pouring Concrete Speaking to Beet.TV, Adap.tv programmatic SVP Dan Ackerman said real-time targeting is not essential to making programmatic TV work. “If you can improve the accuracy of targeting and the accountability a year in advance, that’s a huge move. … Even […]
Two years ago, Dairy Queen was spending about $200,000 a year on research. Today, the brand spends upwards of $1 million to mine consumer insights. “Previously, a lot was done based on emotion,” said Barry Westrum, EVP of marketing at American Dairy Queen Corp. “Now, decisions are backed with data.” Historically, Dairy Queen is a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Curt Larson, vice president of product at Sharethrough. In late 2013 Facebook kicked off the merger of native advertising and real-time bidding with the introduction of FBX and its exchange […]
The phrase “native programmatic” gets thrown around a lot, but for most advertisers and publishers, it’s still not a reality. Native, by definition, defies standards, though the IAB has identified six types of native formats: in-feed, paid search, recommendation widgets, promoted listings, in-ad with native elements and custom “can’t be contained” units. But this variability makes […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Nikhil Sethi, co-founder and CEO at Adaptly. The multitude and impossible size of the Internet has led the ad tech industry to focus on scale and efficiency by pushing standardization upon publishers. By enforcing […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple TV, The Next Generation Apple is in talks with TV programmers to debut an OTT pay-TV service, sources tell Re/code. The service would resemble Dish’s Sling TV product, or the similar service Sony is gearing up to launch. “The theory is that […]
Pandora will leverage its data assets and introduce mobile programmatic capabilities later this quarter for its iOS and Android platforms, CEO Brian McAndrews said during the company’s Q4 and year-end earnings call Thursday. “Advertisers are looking for high engagement on mobile,” McAndrews said. “In terms of digital revenue opportunities, we are positioning Pandora to lead the […]
LinkedIn had strong growth across all lines of business in the fourth quarter. Marketing Solutions revenue for the quarter was up 56% year over year, coming in at $153 million. This beat some analysts expectations, which projected that figure at a slightly lower $131 million. [Here are the full results.] Marketing Solutions accounts for 24% of […]
You know the Twitter earnings narrative by now. Enthusiasm around strong revenue from advertising products is dampened by concerns over the growth rate of monthly active users (MAUs). Such was the case with the company’s Q4 Thursday, in which Twitter’s ad revenue doubled from the previous year to $432 million, beating Wall Street estimates. Mobile […]
It’s becoming acceptable for men to moisturize – and Unilever is very happy about that. “I’m also happy the world is recognizing that men should be portrayed as parents, as bright human beings and not just bumbling idiots,” said Kathy O’Brien, VP of skin and marketing services at Unilever, speaking at the ANA’s Brand Masters […]
What is digital video going to look like in 2015? Representatives from all sides talked it out at Industry Preview 2015 in a panel discussion led by Rich Greenfield, Media & Tech Analyst at BTIG & Angel Investor. Participants included: Pooja Midha, Senior VP, Digital Ad Sales & Operations, Disney ABC TV Group Dave Morgan, CEO […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of strategic partnerships at MediaMath. Five years ago, if I told anyone in our industry that I wanted to buy or sell “premium” inventory, we’d all […]
Jeff Lucas, head of ad sales for Viacom Music and Entertainment, likes photo-messaging app Snapchat. Because its user base is dominated by females under 25, the platform that popularized the “fleeting” SMS aligns closely with Viacom property MTV’s young millennial audience. It’s one of the reasons why MTV is test driving Snapchat’s new Discover feature, part of […]
There’s more to mobile than just meeting a KPI. That’s the idea behind a new self-serve analytics tool launched Thursday by mobile user acquisition platform Taptica that aims to help advertisers dig a little deeper into what their mobile users are up to. “Last year was all about KPI – our advertisers were focused on defining […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Heineken Grows Programmatic Spend Heineken’s programmatic ad spend will grow to 10% of its total digital ad budget through a partnership with TubeMogul, reports The Wall Street Journal. That’s a relatively modest share to spend on automation (remember AmEx and P&G’s 70 to 100%?), […]
For Acxiom’s 2015 Q3 earnings, it was the best of times, it was the worst of times. Or, in the words of CEO Scott Howe, “Spectacular growth in AOS and LiveRamp has been mirrored by declines in our core business.” Read the press release. Howe, speaking during the company’s earnings call Wednesday, was referring to the data connectivity […]
When you put five magazine magnates in a room and ask them about the future of print, things get a little tense. “Fear is not a strategy,” said Condé Nast President Robert Sauerberg, asked if he was afraid of print going away. “I’m not afraid of anything. I have the greatest brand in the world.” […]
At Industry Preview 2015, a group of analytics pros discussed what attribution looks like in 2015 in this panel led by Gartner’s Martin Kihn. Participants included: Anush Prabhu, Chief Channel Planning & Investment Officer, Deutsch NY Jon Vein Co-founder & CEO, MarketShare Michael Wexler, Director, Digital Insights and Marketing Effectiveness, Citi Sunny Youn, Director, Digital Media Analytics, Epsilon Check […]
