Twitter is finally giving its promoted tweets wings to fly beyond Twitter’s own walls. In a blog post Tuesday, Ameet Ranadive, Twitter’s senior director of product, said that advertisers will be able to syndicate promoted tweet campaigns running on Twitter to non-Twitter properties using the same creative and audience targeting parameters. Twitter didn’t get specific on how the […]
At Industry Preview 2015, a group of top publishers took a crack at what digital publishing looks like in 2015 in this panel led by MediaLink’s Wenda Harris Millard. Participants included: Zazie Lucke, Head of Global Media Marketing, Bloomberg Dao Nguyen, Publisher, Buzzfeed Troy Young, President, Hearst Digital Jon Steinberg, CEO, Daily Mail, North America […]
The recent history of digital advertising is full of ad networks that have pivoted, or are trying to pivot, away from the withering RFP trade. Some have become demand-side platforms or analytics tools geared to advertisers and agencies. Fewer have positioned around the publisher. Family run Casale Media is in that smaller group. Founded in […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Like pretty much every other resident of my New Jersey town, I found myself in a home improvement store last Monday hoping to buy a couple of extra shovels […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adblock Shakedown German startup Eyeo’s Adblock Plus is among the Internet’s most widely used free Internet ad blockers, but the company allows some companies to circumvent its filters – for a price. Google, Microsoft, Amazon and Taboola have all signed confidential deals with Eyeo […]
If you read an article that infuriates you, how will that affect what you click next? Comments and voting platform Vicomi hopes to find out – and make money in the process. Its “feelbacks” module, which officially rolled out in January, requests that readers choose one of five emotional states after reading an article. The […]
Broadcasters are exploring data as a way to prove the efficacy of their owned and operated inventory. Turner Broadcasting is the latest. The cable network – owner of CNN, TBS and Adult Swim, among others – recently partnered with marketing analytics platform MarketShare, through which it will offer a forecasting tool called Turner Incite during this […]
Yahoo’s looking to befriend the devs. During the company’s Jan. 27 Q4 2014 earnings call Marissa Mayer confirmed Yahoo’s plan to use its acquisition of mobile analytics platform Flurry and its SDK as a foundation for a soon-to-be-announced mobile ad network. The Flurry SDK has been installed on more than 600,000 apps, in theory giving Yahoo […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Twenty years after the first banner ad, the programmatic media era has firmly taken hold. The holy grail for marketers is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Sales Correction Details are in on AOL’s sales reorg, and the changes can be spun as a correction in favor of its programmatic business. WSJ’s Mike Shields reports platform division chief Bob Lord was promoted to oversee all ad products, sales staff and […]
Verizon’s zombie cookie is now killable. In a development initially reported by The New York Times, the telco will allow its users to opt out from what the privacy community and a censorious media referred to as a “zombie cookie.” Previously, there was no way to opt out of Verizon’s persistent tracking mechanism. Users could opt out of having […]
Face it: It’s unlikely your video campaign will go viral. Unlike Dollar Shave Club’s Michael Dubin, not everyone is a standup comedian. This is why metrics like engagement and target audience reach become much more sellable KPIs. Video platform Virool recognized this. Founded in 2012, the first iteration of the platform was as a self-serve tool for brands and […]
If you happen to have $4.5 million burning a hole in your pocket, congratulations! You can afford a 30-second Super Bowl TV spot. Of course, for most big game advertisers it’s not enough to have 30 seconds of spectacular creative – you also have to support it via online and social channels. “Social is huge […]
A few years ago, pancake purveyor IHOP was doing more push than pull. “We typically did what many clients do – we pushed a lot of information,” said Kirk Thompson, IHOP’s VP of marketing, speaking at the Ad Club of NY’s MeasurementNOW conference in New York City on Thursday. “We knew a lot about [our […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. Two years ago, Tim Armstrong co-opted the expression “barbell strategy” to describe AOL’s approach to balancing programmatic with direct sales. On one side of the barbell […]
“Data-Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Izenman, chief digital officer at Active International. The programmatic revolution has created a new class of advertiser. They develop strategies based on analyses of large amounts of customer data, […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo, The Hunted? After spinning off its $39 billion stake in Alibaba, Yahoo can focus on its Internet business. And it may be more approachable to strategic buyers. Once the spinoff is complete, Yahoo’s estimated market value will be less than $10 billion, “a […]
If you’re looking for a deep dive into Google’s advertising business, you’re not getting it in an earnings call. Google reported FY 2014 revenue of $66 billion, up 19% YoY. Its Q4 revenue was $18.1 billion, all inclusive of traffic acquisition costs (TAC), which were $3.6 billion in Q4 (22% of ad revenue). Read the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mikael Mathison, commercial product manager at Videoplaza, an Ooyala company. The video and TV landscape is in flux. With a plethora of video streaming devices and emerging streaming services, TV […]
Chinese ecommerce giant Alibaba Group is experiencing growing pains as it introduces mobile ad formats and weans itself from its pay-for-performance model toward one involving algorithmic-based advertising. On the company’s earnings call Thursday, COO Daniel Zhang called pay for performance a “great discovery mechanism,” but said focus on mobile monetization could have a short-term negative […]
Ad tech observers tend to assume it’s early innings in the “programmatic-direct” game, but that may not be the case. Newly reported revenues from one early startup suggest the game hasn’t started yet. iSocket, a programmatic-direct platform company acquired by Rubicon Project in November, posted full-year revenues of just $207,000 in 2013, according to a filing with the […]
While many brick-and-mortar retailers grapple with bringing their businesses online, cosmetics brand e.l.f. did things in reverse. After 11 years in ecommerce, e.l.f. (that stands for Eyes Lips Face) is now expanding its offline footprint, said Megan O’Connor, VP of digital and ecommerce at e.l.f Cosmetics. In the past year, e.l.f. has opened three flagship […]
The name of AppLift’s game is lifetime user value. The Berlin-based mobile game marketing platform launched a tool called DataLift on Thursday aimed at helping mobile advertisers get a better grip on the overall lifetime value of their users. “Price is what you pay, but value is what you get,” said AppLift CEO Kaya Taner, […]
Home furnishings company IKEA looks for consumers undergoing life changes – like moving, having a new baby or becoming empty nesters – and tries to get them to set foot into its retail outlets, where most purchases occur. Even its website, which has ecommerce features, is generally used as a tool for customers to plan […]
App attribution company TUNE is dog-earing a significant chunk of a new funding round to go on a hiring spree. Announced Thursday, the Series B cash injection was led by Icon Ventures (which happened to have rebranded from Jafco Ventures on Monday), with contributions from Performance Equity Management and Accel Partners, the latter which also […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agencies On Board With Armstrong Though Google hasn’t been keen on making music with agencies, AOL seems to be hitting the right notes. As AOL repositions as an ad tech and media company, a handful of agency execs tell Digiday they’re swayed by the […]
Facebook reported ad revenue growth of 53% in the fourth quarter as it put the pedal down on video ads and its mobile ad network. Speaking on the quarterly earnings call, CEO Mark Zuckerberg told analysts that Facebook users now watch 3 billion videos per day on average, a figure that only includes videos directly uploaded […]
DC-based XAPPmedia builds voice-activated mobile ads, and the company wants to use these units to bridge traditional and digital broadcasting. To advance that goal, XAPPmedia on Wednesday debuted a mobile audience ad service called JAX in partnership with mobile app developer jacAPPS. JAX is designed to let commercial and public radio stations monetize their mobile […]
Michael Jaconi, CEO of freshly funded mobile commerce startup Button, sees untapped opportunity in the app economy. Specifically, he’s tailoring Button’s Deep-Link Commerce Platform as a utility to help encourage ongoing app usage rather than a one-time app install ad. Uber is among the company’s customers. With a new $12 million Series A round in […]
