Creators benefit because they better understand how to make their content more effective. Dashboards show reach, shares and views for each article, letting creators gauge performance across all distribution channels, including social media.
And, like advertisers, creators can also assess how advertising campaigns perform against initial projections, letting them adjust their content to maximize results.
“We are harnessing the authenticity of the voices of these content creators, “ Guelton said, “giving them control of where and when to do the native content and which brands they’ll participate with.”
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