Penske Media, the publisher of WWD, Variety and new majority owner in Wenner Media, acquired multiplatform women’s lifestyle publisher and events company SheKnows Media, the company revealed Tuesday. Terms of the deal were not disclosed. SheKnows, which claims to reach 79 million uniques per month across its flagship property, StyleCaster, HelloFlo and BlogHer sites, also […]
SheKnows built its own header bidding wrapper, which is now used by the 1,500 blogger sites it represents as well as its flagship property, SheKnows.com. Most publishers don’t build their own tech, instead using wrappers built and maintained by their ad tech partners. But Phil Bohn, VP of programmatic sales at SheKnows Media, said having […]
SheKnows Media now has $22 million extra to play with, as the result of an expanded credit facility, or loan, it closed with Ally Technology Finance on Monday. The company wants more funds to invest in its technology platform Momentum and to use for shopping. CEO Philippe Guelton said SheKnows Media is “getting ready for […]
Female-oriented publisher SheKnows hired as its first CTO Carl Hixson, who’s built digital platforms for Getty Images, HBO, Pearson and McGraw-Hill. He’ll turn his experience toward Momentum, SheKnows’ data-driven content management system designed to help advertisers “create content [and] manage ad units around content in a single, seamless ecosystem,” Hixson said. Momentum is expected to […]
