Personalization was a problem for Malltip. The app, which aggregates publicly available information on coupons, sales, maps and directories from more than 1,800 malls and national retailers across the US, quickly realized that “a lot of our users were dropping off because the content we were delivering just wasn’t particularly relevant to them,” said Wai […]
A planner could sift through the thousands of private marketplace packages available on media platforms to help a client buy placements for a Mother’s Day sale. Or she could open up Kantar Media’s email on Mother’s Day and find a curated list of packages, including pricing information. Presto! Insta-plan. WPP-owned Kantar Media officially launched its […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Dolan, founder and president at WorkReduce. I was in a bar with an ad tech CEO who was describing a visit to a luxury brand CMO. “It’s my first […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Smoke Screen Programmatic trading helped boost holding companies’ organic growth rates in Q1, the WSJ reports, but inconsistencies in reporting methods are causing confusion in the market. While some firms account for revenues and profits earned from reselling inventory to clients, others do […]
When digital jukebox maker TouchTunes rolled out Attract Media (“a digital-out-of-home activation platform”) last week, the focus was predominantly on direct sales. Michael Coppola, the company’s VP of media and advertising, pointed out that while the capabilities exist for automated ad serving, “We expect a vast majority of the advertising to remain direct … with a […]
Sometimes Mihkel Jäätma has to break some hearts. Jäätma is CEO of Realeyes, a London-based company that uses so-called “emotional analytics” to measure subconscious responses via webcam to video content based on four key metrics: attention, retention, engagement and impact. The process is conducted with opted-in panels, and videos are scored on a scale from […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stephen Upstone, CEO at LoopMe. Big, dominant Internet and app players are investing heavily in mobile native video advertising. Facebook, for example, could sell $700 million worth of autoplay native […]
Finally. British grocer Tesco’s customer data science and loyalty division dunnhumby, reportedly on the market for several months now as its parent company explored “strategic options,” will transfer many of its employees and data assets to Tesco’s US-based joint venture partner Kroger. Under the transaction, “dunnhumby Ltd and Kroger will replace their existing exclusive joint venture with a […]
Polyvore, a site where fashionistas make product recommendations, on Monday rolled out Promoted Trends, a native ad package purchased on a per-day basis. This structure contrasts with the CPC pricing of the company’s Promoted Products, which integrates ads into Polyvore’s news feed. Since its launch in 2013, Promoted Products has more than 300 advertisers, including etailer […]
Pinterest on Monday announced a Marketing Developer Partners program for its content publishing API, following the lead of Facebook and Twitter. The API will enable brands, who produce two-thirds of the content on Pinterest, to manage workflow and optimization of organic Pinterest content through their preferred centralized marketing platform. “We want to enable the developers […]
“On TV And Video” is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by John A. Holmes, partner at Sq1. Programmatic television is the future of advertising. By purchasing TV inventory programmatically, brands can pair the full-screen sight, sound and motion experience of television with the advanced […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook-YouTube Showdown Facebook Video is gaining speed, but YouTube has more inventory and offers advertisers more options. The WSJ polls buyers, who are impressed with Facebook’s video reach but aren’t fully sold. “The growth of video views on Facebook is staggering,” said Digitas CIO […]
Agencies and clients might have their disagreements, but the relationship isn’t as bad as it’s sometimes depicted in the press – at least according to an Association of National Advertisers (ANA) survey of 126 members and 105 agencies showing that by and large there’s a lot of trust between the two and relationships are strong. […]
On Wednesday, Adweek’s Garrett Sloane reported that Google is finally, officially (no, really) closing the last big gap in its ad tech stack. That is to say, it’s coming to market with a data-management platform (DMP). Called DoubleClick Audience Center (DAC), the product will allow advertisers to create audience segments using their first-party data along […]
The $45 billion Comcast-Time Warner Cable (TWC) deal is officially kaput. If the merger had materialized, it would have created an unsurpassable media and cable conglomerate with massive audience reach. From day one, regulators were wary about one company controlling too much broadband access, resulting in Comcast terminating the deal Friday. “Today, we move on,” […]
Agency rebates were a common theme during holding company earnings calls this week, with both Publicis and Omnicom fielding kickback questions from investors earlier in the week. On Friday during IPG’s Q1 call, CEO Michael Roth found himself under the interrogation lights. “This whole issue is not new to IPG,” Roth said, adding that IPG began […]
True or false: Social data is the largest and least biased set of observational data that ever existed. The answer depends on whom you ask. Twitter sees its platform as a sort of public playground of contextual social conversations. All you need to do is have the right tools to mine the insights. LinkedIn views […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. Last week, during an on-stage conversation at AdExchanger’s Programmatic I/O event in San Francisco, Omnicom Digital (OMD) chief Jonathan Nelson described the agency’s evolving approach to technology, data, partnerships, […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. While we love stories of disruption in business, actual disruption of your personal life and work is a lot less fun. At this moment, any advertising […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nomi’s Opt-Out Settlement The FTC’s investigation into little-known mobile tracking firm Nomi for its 2013 practices could drag beacons and other mobile listening tech onto the hot seat. The FTC claims Nomi misled consumers by claiming mobile users had the option to opt out […]
Pandora CEO Brian McAndrews said during the digital radio company’s Q1 earnings call that its mobile programmatic solution, currently in beta, will be generally available in Q3. “During beta, we are open to a handful of customers to ensure we are set up to operationally scale the program similarly to what we’ve done in web,” […]
For the first time, Amazon extracted its lucrative Amazon Web Services (AWS) business from its “Other” category, which traditionally included co-branded credit cards and advertising services. When coupled with AWS, the category came in at about $1 billion each quarter. As it turns out, Amazon’s North American ads business brought in $187 million in Q1, a 22% […]
Turn is making some changes at the top. Bill Demas, CEO of the scaled demand-side platform, will exit the company in what is being characterized as a mutual decision between him and the board. Demas told employees on Wednesday that he will stay on long enough for the company to identify a successor and that he will remain […]
Though less known than some of the other big marketing cloud companies, NetSuite took one more step to ramp up its commerce marketing platform by dropping $200 million on marketing automation platform Bronto, the company revealed Thursday. The Bronto acquisition is the latest instance of marketing automation consolidation. It follows IBM’s roughly $300 million purchase of Silverpop last […]
Google’s Q1 2015 earnings report continued a trend that’s more than three years old: declining CPC value, offset by the rising number of total paid clicks. The number of users clicking on a Google ad was up 13% year over year, though analysts were expecting that number to be slightly higher. Google CFO Patrick Pichette, who […]
Advertisers are no longer interested in hitting demo targets alone and, leading into upfronts, media companies are baking behavioral and audience-based guarantees into their sales pitches. Buy- and sell-side parties want to link TV programs with purchase propensity to determine whether a media exposure helped loosen purse strings. “We’re seeing more demand to bring together business […]
It’s not enough anymore that Scripps Networks’ channels are, according to its Wednesday upfront presentation, “naturally optimized.” While CPGs know to find food lovers on the Food Network or Cooking Channel, and home improvement brands gravitate toward HGTV or the DIY Network, the broadcaster is working on providing more data to advertisers to enable purchase-based […]
Boston-based in-store beacon company Swirl revealed its $18 million Series C round on Thursday. Led by Twitter Ventures, Hearst Ventures and SoftBank Capital, with participation from Longworth Venture Partners, this latest capital injection brings Swirl’s total funding to $32 million. It’s evidence that beacon technology is reaching maturity, said Hilmi Ozguc, CEO and founder of […]
Pangia Games doesn’t have money to waste. What app developer does? Monetization and user acquisition are tricky for anyone – although it certainly helps to have extra cash to throw at the problem. But the smaller devs out there, like Pangia, need to get creative. “We’re a team of two,” said Nick Barbato, managing partner at […]
