A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio.
Brands have two options for avoiding election misinformation on YouTube: block all news, or only monetize credible news. But blocking all news restricts campaign reach and harms reliable journalists, just when we need them most.
Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching back to overall growth.
We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web?
Shelby Nichols was doing CTV before it was cool. And while CTV buying is a more complicated process than ever, it’s becoming easier for consumers to access more types of content – like live sports, for example.