Interactive Media Holdings (IMH), the operating company behind ad network Specific Media, social network MySpace, video ad platform Vindico and smart TV system Xumo, rebranded Wednesday as Viant. Along with the rebrand comes the release of a cloud-based platform called Advertising Cloud (yes, another cloud), which is a sum of three parts: a media execution platform, […]
The singles ad would read like this: Mobile native inventory seeks demand. In an effort to act as matchmaker, global mobile ad platform Opera Mediaworks launched Tuesday a private marketplace native extension of its mobile ad exchange, Opera Mediaworks Ad Exchange (OMAX), which until now had just focused on programmatic display and video. Because the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Denise Colella, CEO at Maxifier. Know your customer. It’s rule No. 1 in marketing, yet the ad tech industry has fallen down in understanding its most important customer: marketers. In […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Greg Smith, vice president of programmatic at Tremor Video. People say there’s not much premium video inventory available programmatically. That will change when buyers and sellers better understand their options. There are two common […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Teradata Shops Analytics firm Teradata will buy Israeli push-messaging company Appoxee for a cool $20-25 million, according to TechCrunch sources. Appoxee works with developers and publishers for app user retention by launching push notification reminders to complete an unfinished game, or retrieve an abandoned shopping […]
When Oracle bigwigs gathered Tuesday in New York to discuss the company’s platform strategy, they focused on data’s central role – which makes sense given Oracle’s acquisitions of Datalogix and technology and services platform BlueKai. Oracle’s data investments, as they pertain to the Oracle Marketing Cloud, manifest through the Oracle Data Cloud initiative spearheaded by […]
WBEZ’s “This American Life” spinoff, “Serial,” shattered the iTunes record for the fastest podcast to reach 5 million downloads. From its October premiere through Jan. 1, the episodes were downloaded 31 million times. But for “Serial,” the sleeper winner was email marketing solutions provider MailChimp, the podcast’s sponsor whose brand went viral thanks to the […]
“Stores as we knew them are over,” said Lee Peterson, EVP of brand strategy and design at retail consultancy WD Partners at the 2015 National Retail Federation Big Show in New York City on Monday. For this, we can blame – or credit – the mobile device. According to research by WD Partners, in-store visits have fallen […]
There’s a world outside of app stores and it’s App Annie’s goal to help developers capitalize on it. On Tuesday, the app analytics company announced $55 million in Series D funding and launched a tool that analyzes the usage data around popular apps, including active users (daily, weekly and monthly), the number of sessions, time […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of marketing technology and innovation at Kimberly-Clark. These are interesting times in the growth of marketing technologies, which are consolidating and diversifying simultaneously. While the consolidation is slow, it is being triggered […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cindy Stockwell, executive vice president and chief media officer at Hill Holliday. Programmatic TV. It’s one of the latest industry buzz phrases. Agencies are touting it, businesses are being built […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Stunt On Monday, DailyMail.com ran a full-page ad in The New York Times business section to promote…programmatic advertising. The offer reads like a buy-one, get-one-free deal to help the publisher sell more ads programmatically. Any company or media-buying agency that spends $150,000 or more […]
Publishers don’t just brag about their content anymore – they talk about their technology, which amplifies their voices in a world of social sharing, content recommendations and sorting algorithms. But what’s the balance between being a technology company and content creator? On the eve of the Industry Preview conference, AdExchanger asked three of the panelists […]
Data is a bit like a little black dress – it goes with everything. That’s especially true for women’s apparel brand Cache, which maintains an active ecommerce site and more than 230 brick-and-mortar stores in malls across the US. The data collection potential is huge. “In-store transactional data, online behavior, CRM data, offline purchases down […]
In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the Canada marketplace, the company describes itself as “a testing ground for the activation of next-generation connected devices.” The Toronto-based firm’s goal is to build a platform capable of talking to […]
Adobe isn’t exactly synonymous with ecommerce. At least, synonymous in the sense of competitors SAP and Oracle, which have invested aggressively and acquired commerce-centric companies like hybris, ATG Commerce and Datalogix, respectively. The extent of Adobe’s commerce capabilities, to date, have spanned standard site analytics, A/B testing and tag management, but the Adobe Marketing Cloud […]
Programmatic has been gaining steam in the Asia-Pacific region, but the industry still lacks awareness and understanding, according to a new study from Singapore-based MediaQuark. Of the 108 respondents to the company’s survey, 62% said that a lack of industry understanding was one of the biggest challenges for programmatic in the APAC market. Looking at […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. The beginning of the year brings new budgets, goals and throngs of marketers and solution providers traveling to the Consumer Electronics Show […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Video Ads Mashup Twitter is gearing up to introduce a new video ad product, according to Ad Age’s sources. Purportedly, the offering would resemble a mashup of Facebook’s autoplay video ads and YouTube’s pay-for-plays strategy. The product would autoplay promoted video ads for six […]
Most would argue that Yahoo’s de facto policy on the Right Media Exchange had been “do not resuscitate” for quite some time – but now RMX is officially off life support. Several sources tell AdExchanger that Yahoo is finally shutting down the exchange for all non-Yahoo owned and operated networks and publishers. Depending on your […]
If CES 2015 has a theme – at least, one relevant to marketers – it’s the way the Internet of Things (IoT) phenomena opens up new data channels. Whereas 2014’s event focused on the surface – Wow! A texting washing machine! – interest this year has revolved around the way these devices and appliances might one […]
As the Financial Times reported last month, The Washington Post is making its content management system (CMS) available to partners, like universities and fellow newspapers. The University of Maryland, Yale and Columbia have already adopted the CMS. Additional users may come from the more than 200 newspaper partners with which the Post has established subscription-sharing […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive vice president of global partnerships at dunnhumby. Thousands of years ago, economies were built on bartering. It was an inefficient system that required both parties to offer […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director of business development at Index Exchange, a division of Casale Media Inc. There is just one path forward for the sell side of digital advertising: total accountability. As fraud persists […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. About The (B2B) Data Business insights giant Dun & Bradstreet has dropped $125 million in cash on B2B data marketing and analytics company NetProspex. “This acquisition fills a growing need for marketers by providing an actionable view of companies and the people who run them, […]
Financially troubled British grocer Tesco confirmed rumors it intends to offload its data marketing and analysis division, dunnhumby. In documents released Thursday, Tesco said it has appointed Goldman Sachs as its adviser to explore “strategic options” for the US$756 million business as it embarks on a complete overhaul of its assets. It’s hard to bucket […]
Google’s big video reveal this week included a significant update to its premium video exchange, Google Partner Select. At the time of its launch last June, it was unclear how many participants initially were involved in Google’s effort to “bring together the best of brand advertising with the best of programmatic,” Neal Mohan, Google’s VP […]
With its acquisition of Selectable Media this week, Meredith picked up two new ad products: one that requires users to choose a video to watch before viewing content, and another enabling native-style placements that link to a branded content page. The companies did not disclose the terms but said the exit made money for Selectable […]
Last year at CES, Yahoo’s CEO Marissa Mayer presented on stage and revealed Yahoo Advertising as the umbrella housing the company’s ad products. At CES 2015, the company was less central. Simon Khalaf, CEO of Yahoo’s July acquisition of Flurry, gave a “state of mobile” keynote at the APPNATION conference, held at the same time […]
