“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Heather Menery, vice president of emerging solutions at PubMatic. There are many debates today surrounding mobile and display: Are they now one and the same? Should we still have dedicated, separate budgets or simply […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Lord, CEO at AOL Platforms. While the term “disruption” has become a bit of a cliché, there’s no denying that technology is radically reshaping the ad industry. Investments in […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agency Shops Commerce Interpublic’s MRM//McCann snatched up Optaros on Thursday for an undisclosed sum, The Wall Street Journal reports. Optaros helps clients like Macy’s, Nestle and Rue La La build and manage ecommerce offerings. “We see a pretty dynamic marketplace in terms of what’s […]
FOX Television Stations partnered with Facebook’s video platform LiveRail on Thursday. The deal enables advertisers to buy inventory alongside local news video footage across 28 stations in 17 markets, including sites like myfoxny.com and myfoxla.com. “We know there is more demand for premium video,” said Joe Oulvey, EVP of Fox Station Sales, noting that video […]
Nexage is the cherry on top of Millennial Media’s multiscoop technology sundae. Millennial’s acquisition of Nexage, first announced in September, officially closed on Thursday evening. “Not to sound like Jerry Maguire, but the Nexage deal completes us,” said Matt Gillis, president of platforms at Millennial Media. Millennial has been actively acquiring tech since early last […]
Intel dove deep into content marketing to connect with millennials. For two and a half years, it’s used the IQ website to reach consumers through articles connecting technology to everyday life. In addition to using homegrown pieces, Intel places articles on sites like BuzzFeed and Mashable. All receive extra pushes to drive traffic. That’s where […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mahi de Silva, CEO at Opera Mediaworks. For the better part of the last 50 years, brands’ ad spending focused on the living room, which included TV, radio, newspapers and […]
App developers are engaged in an eternal struggle to acquire users, keep them, and understand what the heck they’re doing. But it’s the “who” and the “why” that are the most compelling questions. On Thursday, app analytics company App Annie released an expansion of its mobile intelligence product line designed to help advertisers and app publishers […]
Programmatic television isn’t yet a reality, but integrations between a number of linear TV inventory providers and the video demand-side platform TubeMogul may help move that needle. On Thursday, TubeMogul rolled out Programmatic TV (PTV), a software-buying system designed to streamline the complex TV-buying process. PTV hooks into linear supply-side platforms AudienceXpress, clypd, FreeWheel, place […]
Programmatic direct will go from 8% to 42% of all programmatic spending by 2016, according to eMarketer research. BuySellAds, founded in 2008 and which has 18 employees, followed a different path from iSocket and Shiny Ads, both of which were recently acquired by Rubicon Project. It focused on connecting smaller publishers with large brands like […]
Black Friday came and went and while the results were mixed (The National Retail Federation (NRF) estimated an 11% drop in combined online and in-store retail sales), digital seems to be the bright spot. ComScore, for instance, found $26.7 billion was spent online in the month of November, a 16% increase from last year while Adobe’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Accenture Nabs Agency Accenture will buy Australian agency Reactive Media as it continues to bone up on digital marketing. “Brands are recognizing that being relevant to customers has never depended more on how they engage with customers digitally,” said Brian Whipple, senior managing director […]
Data solutions of the sort that Datalogix provides are hot right now, and the company hopes that fact will drive up its eventual sale price. As it reached out to would-be buyers this fall, Datalogix hoped to get as much as $1 billion, sources say. Factoring in estimated 2014 revenues of $125 million, that figure […]
Google revealed on Wednesday key insight on how consumers see ads online, pooling data from its advertising platforms over June and July. The company compiled the results in a study called “The Importance of Being Seen: Viewability Insights for Digital Marketers and Publishers.” Get the PDF here. “We’ve had Active View available on the Google Display […]
The merits of deep-linking are clear – considering the numbers on smartphone penetration, mobile needs direct links as much as, if not more than, the web – but deep-linking is not just a matter of embedding app links into the mobile experience and calling it a day. Not only do app developers have to consider the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel DiCola, senior director for consumer insights at Gamut. Despite easy access to information these days, data often lacks a place in the tactical negotiations of media buying and selling. […]
While most of the 14 million websites using AddThis aren’t likely to invest in expensive enterprise-level tools like data-management platforms, they would probably like the personalization capabilities those tools can offer. AddThis’ self-service content engagement platform, announced Wednesday, is designed to provide this personalization cheaply and efficiently. “We want to let website owners quickly segment […]
Is the old ad network model truly dead? When Apple’s ad platform iAd went programmatic, some executives hinted it might be time to start shoveling dirt onto its carcass. “If there weren’t enough nails in the old ad network model, having Apple make the switch to programmatic is one more,” said Michael Collins, CEO of […]
It’s become generally accepted wisdom that brands aren’t dedicating dollars to mobile at a rate commensurate with consumer time spent. That said, certain big brands like Walmart and Heineken are embracing mobile as a key part of their advertising initiatives. “Going forward, we will always view campaigns as mobile-first,” said Ron Amram, senior media director […]
Burberry greeted visitors to Yahoo’s home page in the UK, France, Germany, Italy and Spain last Monday with large takeover ad units. The Dentsu Aegis trading desk Amnet executed the deal programmatically through the DSP Adform. Through a private exchange, the trading desk bid on every home page impression for the day. The campaign was […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. App Install Ads, Now In Video Facebook added some features to help developers manage and promote their apps. There are three core changes: Facebook is extending autoplay video to its mobile app install ad units, supporting reach and frequency targeting for those formats in […]
Datalogix, a provider of online and offline data, is nearing a sale of the business. According to multiple AdExchanger sources, the company has entertained offers in recent weeks, including from TV ratings mainstay Nielsen and Facebook. However Facebook is no longer in the running, and Nielsen is considered the most likely buyer. Although neither company […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Davies, chief revenue officer at ROKT. I’ve noticed an alarming trend: While most brands have great bottom-of-the-funnel strategies, they struggle to unlock new consumers and shift consideration. Some marketers spend […]
Sub-Saharan Africa is a mobile market on the verge, and Opera Mediaworks is looking to take advantage. The global mobile ad platform acquired South African mobile ad network AdVine in an effort to expand its footprint into Africa, a region now home to more than 600 million mobile phone subscriptions. Ericsson predicts that number will push […]
Earlier this year, Yieldex – mostly known as a yield-management, forecasting and pricing tool for the largest publishers – expanded its focus with an automated guaranteed product. About a third of Yieldex’s customers use it. eMarketer has predicted programmatic direct will grow from $800 million this year to $8.57 billion by 2016. Two weeks ago, […]
Consumers prefer digital media players like Roku, Chromecast and AppleTV over live TV, according to the GFK study “Digital Media Players 2014.” Nineteen percent of US households own digital media players. These preferences are changing consumer behavior, not just through cord cutting but because people who use these services find new shows and increase their […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robert Webster, chief product officer at Crimtan. Tablets are everywhere. They will soon be the screen of choice for the majority of US web users, whose ranks will rise from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Video Spree AOL is growing its video empire and on Monday snapped up Vidible for an estimated $50 million, Re/code reports. Vidible is a video management and exchange platform that works with 150 publishers, and the company claims to generate more than 2 […]
As more advertising happens programmatically, it’s increasingly difficult to blend automation and creative design. And though Brooklyn-based digital agency Huge doesn’t buy media, it feels the influence of automation in advertising and doesn’t necessarily feel it’s for the better, at least from a creative standpoint. With roughly 1,000 employees, Huge operates offices in Atlanta, Washington, […]
