AddThis did some beta testing, but plans to turn the product loose and see what value users get as they install it. Right now, it’s available for $12 per month via AddThis Pro.
That will likely increase in the spring, when the company plans to re-evaluate pricing. The model will likely have tiered pricing based on site traffic, but stay relatively low, “in the tens to hundreds of dollars” per month, Reverte said.
AddThis expects to release more personalization products in 2015, including personalization products tied to advertising. “We see the next wave of the web being personal,” Reverte said. “We want to democratize this personalization technology, that’s really only available to Google, Amazon and Netflix.”