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»AddThis

Oracle Data Cloud Kills Off Its AddThis Audience Business In Europe

Looking for AddThis audience data in the EU? You won’t find it. Oracle Data Cloud has quietly pulled the plug on that business line. Although Oracle declined to say exactly when it began shutting down AddThis, the process started at some point in the last number of months. Under the General Data Protection Regulation, unconsented... Continue reading »
by Allison Schiff // March 18th, 2019 //
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Oracle To Acquire AddThis, Bulk Up On Audience Data

Updated Oracle has signed an agreement to acquire AddThis, a social bookmarking startup that has since transitioned into a publisher audience platform, for an undisclosed sum. Oracle's Data Cloud, which combines Oracle's earlier acquisitions of BlueKai and Datalogix, will benefit the most. Making an acquisition has become a holiday-time tradition for the enterprise giant. "Oracle Data Cloud is the... Continue reading »
by Kelly Liyakasa // January 5th, 2016 //
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AddThis Supplies Publishers With Site Personalization Tools

While most of the 14 million websites using AddThis aren’t likely to invest in expensive enterprise-level tools like data-management platforms, they would probably like the personalization capabilities those tools can offer. AddThis’ self-service content engagement platform, announced Wednesday, is designed to provide this personalization cheaply and efficiently. “We want to let website owners quickly segment... Continue reading »
by Sarah Sluis // December 3rd, 2014 //
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ShareThis Appoints A Programmatic VP

ShareThis, the purveyor of a social share button spanning a wide swath of publisher sites and channels, on Tuesday appointed Wade Rifkin as its VP of Programmatic Partnerships. Rifkin came from agency DigitasLBI, where he was VP of Programmatic. (See the Q&A on his transition). Rifkin’s relationships with trading desks and agencies should come in handy, particularly since ShareThis... Continue reading »
by Kelly Liyakasa // November 19th, 2014 //
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AddThis Pivots From Social Shares To Publisher Content, Analytics

Social bookmarking mainstay AddThis has rolled out an online marketplace to help online publishers serve more targeted and relevant content to their visitors. Like other companies of its kind that have shifted strategies (Bitl.y for example), AddThis, which began initially with a distinct focus on sharing widgets and site plug-ins, has since expanded its pitch to include... Continue reading »
by Ericka Chickowski // June 19th, 2014 //
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Branded Content With ‘Good Enough’ Writing Will Sink Native

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Allan, chief marketing officer at AddThis. Billions of dollars are being poured into content these days. Chief content officers are in demand, commanding six-figure salaries, while 71% of marketers... Continue reading »
by AdExchanger // April 24th, 2014 //
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On Language - Premium

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Ramsey McGrory was CEO of AddThis and previously ran Right Media for Yahoo!  I read a lot: business plans and other fiction, nonfiction and -- more recently -- William Safire’s “On Language” columns. I’ve always been... Continue reading »
by AdExchanger // December 16th, 2013 //
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Why Twitter’s Reach Is Bigger Than You Think

A lot has been said lately about Twitter’s reach in terms of its monthly active users, but its ability to collect data through plugins like social sharing buttons has gone widely unmentioned. Many websites today include “buttons” on their pages that allow visitors to share content on Facebook, Twitter, Pinterest and other social networks by... Continue reading »
by Judith Aquino // October 30th, 2013 //
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Aren’t We All Content Companies?

"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Ramsey McGrory, CEO at AddThis. The formula used to be simple: In order to drive a transaction, you needed a combination of compelling creative and a clear message delivered... Continue reading »
by AdExchanger // September 18th, 2013 //
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WaPo May Get A Little More Personal With Bezos At The Helm

"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Ramsey McGrory, CEO at AddThis. The media industry was left stunned with this week’s news that The Washington Post and its 135-year-old legacy is now under the watchful eye... Continue reading »
by AdExchanger // August 8th, 2013 //
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