A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Google Viewability Benchmark
By Nate Neal
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This AI “Brain” Wants To Get Rid Of The Grunt Work In Creative Campaigns
Innovid’s latest serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.
Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting
Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.
Marketers Are Getting Used To AI In The Ad Stack
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.
For Video Publishers, Performance And AI Go Hand In Hand
In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings.
Independent Ad Tech Is Reframing Itself Around Cloud Hardware
Nowadays, programmatic vendors, and SSPs in particular, are carving new paths of differentiation based on their type of adoption of cloud infrastructure.
Ad Performance Hinges On Kicking Fragmentation’s Butt
As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch.
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Independent Ad Tech Is Reframing Itself Around Cloud Hardware
Nowadays, programmatic vendors, and SSPs in particular, are carving new paths of differentiation based on their type of adoption of cloud infrastructure.
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Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically
Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday.
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Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting
Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.
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StatSocial’s New AI Tool Digital Twins Is Helping Shepherd To Pressure-Test Audience Insights
StatSocial launched Digital Twins, which allows brands to simulate audience research using AI-generated profiles built from behavioral data. One of the earliest testers, Shepherd, an audience strategy consultancy, is using it to test news products for niche audiences.
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OPINION: The Sell SiderDynamic Take Rates Are A Market-Wide Squeeze Disguised As Innovation
The pitch for dynamic take rates is reasonable. Total volume goes up, and the publisher sees more impressions clearing. But the problem is where the extra volume comes from.