“If there’s a winter weather event in one of our markets, LiveRail would enable a warm weather tourism client to target in those specific geolocations,” Oulvey said.
The conversations with LiveRail started prior to its July acquisition by Facebook.
“The whole space is evolving for local TV inventory,” Oulvey said. “This is a positive experience for us from a revenue perspective and it allows digital advertisers to realize there’s an easy way to buy these quality impressions.”
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